Author Series: Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Rajat Paharia
Presented by: American Marketing Association

Key Takeaways
  • How companies can leverage big data with reseach on human motivation to drive loyalty from customers and employees

Today, big data is on everyone's lips – but who is really an expert, and in which area of big data? Rajat Paharia, founder and chief product officer of Bunchball, has written a book on the topic of how big data and gamification are a winning combination to create and inspire loyalty – from customers, partners and employees. 

Since founding Bunchball in 2005, Rajat has become known as the "father of gamification," and he regularly speaks about his experiences helping Fortune 1,000 companies engage customers and motivate employees. During this podcast, Rajat explains the genesis of and exciting future implications for "loyalty 3.0," the necessary successor to the outdated and ineffective “loyalty programs” of the past. Today, customers and employees are walking data generators. Rajat discusses how companies can leverage this big data and pair it with the latest research on human motivation to drive better understanding, engagement, and ultimately loyalty, from customers and employees. 

To learn more about loyalty 3.0 and gamification best practices from leading companies, including Salesforce, Adobe, Kraft, Khan Academay, USA Network, Crowdflower and many others, check out Rajat's book, Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification.

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