Social Media 201: Philadelphia

Courtyard Philadelphia Downtown
21 N. Juniper Street, Philadelphia, PA 19107
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Tools to support your business!

You and your organization realize that social media is more than a tweet or status update on the latest social media network. Your management agrees that social media is not a fad. However, some people may still question the value of social media as a critical initiative that supports business outcomes and produces bottom-line results.

Although you know the basics of most of the popular tools e.g. Facebook, Twitter, blogs, LinkedIn, video, podcasts and even Pinterest and Google+ you realize that there is more to social media than just creating buzz. Social media has gone beyond just another channel. Social media tools have laid the foundation for social business, social service, social commerce and most critical the new social customer. To stay competitive you must go beyond today’s skill set to be strategically including the multiple aspects of social media into an accountable and measurable strategy.

This Boot Camp provides the marketer, who has a basic knowledge of social media marketing, with practical tools and tactics that support business goals. Through case studies of organizations that succeeded and those that have stumbled, class discussions with your peers and interactive exercises you’ll develop a framework that will help take your strategy to the next level.

Who Should Attend

The workshop is designed for marketers and those who are responsible for the strategic development, as well as, the execution and management of social media. The sessions are developed to engage the participants in focused, interactive learning. Attendees should have a basic knowledge of the popular social media tools e.g. blogs, Twitter, LinkedIn, Facebook.

Learning Objectives

  • ​How to create an integrated social media strategy that takes into consideration multiple channels including both digital and traditional
  • How to develop a metrics and accountability plan that ties into business objectives
  • An understanding of expectations and wants of the new social customer
  • How to create and curate relevant content and manage the content library
  • How to avoid pitfalls and how to handle a social media “fire storm”
  • How to create social media guidelines and ensure ethics are in place e.g. corporate governance
  • How to ensure that social media supports the brand’s promise
  • How to ensure that your employees’ digital footprint is aligned with your organization’s values
  • How to ensure that social media is used effectively across your organization

Cancellation Policy

Cancellations received prior to 4 weeks before the event will receive a refund minus a $75 cancellation fee. Within 4 weeks of event refunds will be granted minus a $150 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor - Paul Chaney



8:00–8:30AM Registration and Continental Breakfast. Lunch and breaks provided throughout the day.

8:30AM - 5:00PM - Program


  • ​​Review Agenda
  • Establish Goals and Expectations
  • Social Business
  • Introduction to Strategy Models
  • Social Commerce: Social Customer, Social CRM
  • Metrics and Accountability


  • Social Media Platform Evolution
  • Channel Changes and Convergence: Social, email, Mobile, Apps
  • Content: Creation, Curation, Distribution


8:00–8:30AM Continental Breakfast. Break provided during the morning.

8:30AM - 12:00PM - Program

  • Social Media Governance and Ethics
  • The Social Media Professional
  • Building Your Plan
Registration is not available at this time.

​Boot Camp Hotel Location

Courtyard Philadelphia Downtown

21 N. Juniper Street Philadelphia, PA 19107

Phone: 1 215.496.3200     Fax: 1 215.496.3696

The Courtyard Philadelphia Downtown, a historic Philadelphia hotel located in the Business District across from City Hall, is only one block away from the Pennsylvania Convention Center. The hotel is listed on the "National Register of Historic Places" and stands as a charming testament to time with unique architectural details. Enjoy a variety of hotel amenities, including a fitness center, indoor pool, the on-site restaurant, NINETEEN 26, and complimentary wireless internet access. The downtown Philadelphia hotel is convenient to the Historic Districts, University of Pennsylvania, Independence Hall and renowned restaurants and shopping.

Rates: $169.00 Single/Double occupancy (plus applicable state & local taxes, currently 15.2%)

Rates are based on availability. Rates include complimentary in-room high speed internet access.

Please call 1 800.321.2211 or 1 215.496.3200 & mention the AMA Social Media 201 Boot Camp. You must make your hotel reservations by March 5, 2013 and properly identify yourself to qualify for the special group rate.

In order to confirm a reservation, the hotel will require a credit card or first night’s room & tax deposit, refundable up to 6:00 p.m. hotel time on the day of arrival.  Cancellations made after 6:00 p.m. hotel time on the day of arrival & no-shows will forfeit the initial deposit.

Check in time is 3:00 p.m. and check out is at 12:00 p.m.  Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.  Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered.

Area Attractions & Events

Please visit the Philadelphia Convention & Visitors Bureau for additional city information.


The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

​AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car

Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car

Great Cars. Low Rates. Free Pick-up.

When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental

As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.

Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.


Philadelphia International Airport - PHL     Distance: 10 miles SE

Driving Directions: Take Interstate 95 North to Interstate 676 West (Central Philadelphia) and exit at Broad Street (Route 611). Stay in the left lane and take the first left turn onto Vine Street. Continue on Vine Street to 12th Street and turn right. Proceed to Market Street and turn right. Follow Market Street toward City Hall and the hotel will be on the right immediately after the first traffic light.



Taxicabs are readily available at the Philadelphia International Airport. The estimated taxi fare is approx. $29.00 one-way.

Public Transportation

Train service from the airport is available on SEPTA (Southeastern Pennsylvania Transportation Authority).

Shuttle Service

Lady Liberty Transportation provides airport shuttle service to & from the Philadelphia International Airport. Fares are $10.00 one-way (subject to change without notice).

Travel from the Philadelphia International Airport:

Reservations are not required for airport arrivals. Service is available from 5:30am until 12:00 midnight. Proceed to the ground transportation counter upon arrival (located near Baggage Claim) and register with the counter attendant (ticket number will be called when van arrives). Dial 27 from the ground transportation counter phones (in Baggage Claim) and inform dispatcher of destination and number in party (please call after luggage is claimed). The ground transportation counter employees will then coordinate you outside to your Lady Liberty Shuttle van. Lady Liberty Shuttles pick up outside baggage claim at ZONE 7.

Travel to the Philadelphia International Airport:

Call 1 215.724.8888 to make a reservation in advance. Recommended pick-up time is at least 2 to 2.5 hours before departure time for domestic flights. Recommended pick-up time is at least 3 to 3.5 hours before departure time for international flights.

Parking at the Hotel

The Courtyard Philadelphia Downtown offers valet parking at a rate of $21.60 per day (up to 8 hours) or $45.60 overnight (subject to change without notice).  Overnight parking includes in & out privileges.

​Th​ere are no sponsorship opportunities at this event.​​
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