Social Media 201 Boot Camp: Detroit, MI

The University of Michigan-Dearborn, Fairlane Center, North Building
19000 Hubbard Drive, Dearborn , MI 48126
5/16/2013 8:00 AM - 5/17/2013 12:00 PM
Register before 4/17/2013 12:00 AM for early registration fee

​Tools to support your business!

You and your organization realize that social media is more than a tweet or status update on the latest social media network. Your management agrees that social media is not a fad. However, some people may still question the value of social media as a critical initiative that supports business outcomes and produces bottom-line results.

Although you know the basics of most of the popular tools e.g. Facebook, Twitter, blogs, LinkedIn, video, podcasts and even Pinterest and Google+ you realize that there is more to social media than just creating buzz. Social media has gone beyond just another channel. Social media tools have laid the foundation for social business, social service, social commerce and most critical the new social customer. To stay competitive you must go beyond today’s skill set to be strategically including the multiple aspects of social media into an accountable and measurable strategy.

This Boot Camp provides the marketer, who has a basic knowledge of social media marketing, with practical tools and tactics that support business goals. Through case studies of organizations that succeeded and those that have stumbled, class discussions with your peers and interactive exercises you’ll develop a framework that will help take your strategy to the next level.

Who Should Attend

The workshop is designed for marketers and those who are responsible for the strategic development, as well as, the execution and management of social media. The sessions are developed to engage the participants in focused, interactive learning. Attendees should have a basic knowledge of the popular social media tools e.g. blogs, Twitter, LinkedIn, Facebook.

Learning Objectives

  • How to create an integrated social media strategy that takes into consideration multiple channels including both digital and traditional
  • How to develop a metrics and accountability plan that ties into business objectives
  • An understanding of expectations and wants of the new social customer
  • How to create and curate relevant content and manage the content library
  • How to avoid pitfalls and how to handle a social media “fire storm”
  • How to create social media guidelines and ensure ethics are in place e.g. corporate governance
  • How to ensure that social media supports the brand’s promise
  • How to ensure that your employees’ digital footprint is aligned with your organization’s values
  • How to ensure that social media is used effectively across your organization

Cancellation Policy

Cancellations received prior to 4 weeks before the event will receive a refund minus a $150 cancellation fee. Within 4 weeks of event refunds will be granted minus a $300 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor - Paul Chaney 

 

​SOCIAL MEDIA 201 BOOT CAMP AGENDA

DAY ONE 8AM–5PM 

8:00–8:30AM Registration and Continental Breakfast. Lunch and breaks provided throughout the day.

8:30AM - 5:00PM - Program

MORNING

  • Review Agenda
  • Establish Goals and Expectations
  • Social Business
  • Introduction to Strategy Models
  • Social Commerce: Social Customer, Social CRM
  • Metrics and Accountability
​AFTERNOON

  • Social Media Platform Evolution
  • Channel Changes and Convergence: Social, email, Mobile, Apps
  • Content: Creation, Curation, Distribution
DAY TWO 8AM–NOON

8:00–8:30AM Continental Breakfast. Break provided during the morning.

8:30AM - 12:00PM - Program

  • ​Social Media Governance and Ethics
  • The Social Media Professional
  • Building Your Plan

This event has passed and is unavailable for registration.

​Conference Center Location

The University of Michigan-Dearborn

Fairlane Center, North Building

19000 Hubbard Drive Dearborn, MI 48126

Phone: 1 313.583.6511

Meeting Room 102, North Building

Fairlane Center is located at 19000 Hubbard Drive, just east of campus.

Recommended Hotels in the area

The Henry, Autograph Collection

Fairlane Plaza

300 Town Center Drive Dearborn, MI 48126

Phone: 1 313.441.2000

Fax: 1 313.441.2051

Driving directions to hotel from Detroit Metropolitan Wayne County Airport - DTW

Approximately 12 miles

Take I-94 East to Southfield Freeway North, to Michigan Ave (Exit 6), do not take Michigan Ave East or West- stay on the Service Drive to the first light which is Hubbard Drive, make a Left. The Henry Hotel is located on the corner of Hubbard Drive and the Southfield Freeway service drive.

Adoba Hotel Dearborn/Detroit

(Formerly Hyatt Regency Dearborn)

600 Town Center Drive

Dearborn, MI 48126-2793 

Phone: 1 313.593.1234

Fax: 1 313.593.3366

Driving directions to hotel from Detroit Metropolitan Wayne County Airport - DTW

Approximately 13 miles

Head northeast on William G. Rogell Drive toward East Service Road, then stay straight to go onto Merriman Road. Merge onto I-94 East toward Detroit. Take the M-39 exit, number 204, toward Southfield Freeway; merge onto M-39/Southfield Freeway NORTH via exit on the left. Take the US-12 exit, number 6, toward Michigan Ave. Merge onto Michigan Ave/US-12 WEST, and then veer slightly right onto Evergreen Road, then right again onto Valley View Drive. Make a right onto Town Center Drive and approach the Metro Detroit Michigan hotel.

Area Attractions & Events

Please visit Detroit Metro Convention & Visitors Bureau for additional area information.

Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

ADA

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

​AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

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Directions to The University of Michigan – Dearborn/Fairlane Center

From the west

Take I-94 east to Southfield (M-39) and exit north.  Follow Southfield (North) to the Michigan Ave. (U.S. 12) exit.  Stay on the Southfield Service Drive to Hubbard Drive and turn left.  Follow Hubbard Drive and turn right into the Southern entrance of the UM-Dearborn/Fairlane Center (The marquis will reflect the following; The University of Michigan-Dearborn/Fairlane Center).  Follow the entrance road to the back and turn left at the stop sign; the North Building will be located on your left hand side.  Parking is directly across from the North Building.

From the east

Take I-94 west to Southfield (M-39) and exit north.  Follow Southfield (North) to the Michigan Ave. (U.S. 12) exit.  Stay on the Southfield Service Drive to Hubbard Drive and turn left.  Follow Hubbard Drive and turn right into the Southern entrance of the UM-Dearborn/Fairlane Center (The marquis will reflect the following; The University of Michigan-Dearborn/Fairlane Center).  Follow the entrance road to the back and turn left at the stop sign; the North Building will be located on your left hand side.  Parking is directly across from the North Building.

From the south

Take Southfield (M-39) north to the Michigan Avenue exit. Stay on the Southfield Service Drive to Hubbard Drive and turn left.  Follow Hubbard Drive and turn right into the Southern entrance of the UM-Dearborn/Fairlane Center (The marquis will reflect the following; The University of Michigan-Dearborn/Fairlane Center).  Follow the entrance road to the back and turn left at the stop sign; the North Building will be located on your left hand side.  Parking is directly across from the North Building.

From the north

Take Southfield (M-39) south to the Ford Road exit. Stay on the Ford Road Service Drive to Hubbard Drive and turn right.  Follow Hubbard Drive and turn right into the Southern entrance of the UM-Dearborn/Fairlane Center (The marquis will reflect the following; The University of Michigan-Dearborn/Fairlane Center).  Follow the entrance road to the back and turn left at the stop sign; the North Building will be located on your left hand side.  Parking is directly across from the North Building.

Directions to the North Building: 

Enter into the Fairlane Center off of Hubbard Drive.  Follow the entrance road to the back and turn left at the stop sign; the North Building will be located on your left hand side.  Parking is directly across from the North Building entrance.

Directions to Room 102: 

Once you enter the building, take the main hallway half way down until you see a cross hallway. Turn left, then turn right and Room 102 will be the first room on the left hand side of the hallway.

Parking

A complimentary parking lot is located across from the building.

Transportation

A taxi from the Detroit Metropolitan Wayne County Airport to area hotels is approximately $35.00-$40.00 one-way.

​There are no sponsorship opportunities at this event.​