Social Media 201: Charlotte

Charlotte Marriott SouthPark
2200 Rexford Road, Charlotte, NC 28211
2/19/2013 8:00 AM - 2/20/2013 12:00 PM
Register before 1/23/2013 12:00 AM for early registration fee

Tools to support your business!

You and your organization realize that social media is more than a tweet or status update on the latest social media network. Your management agrees that social media is not a fad. However, some people may still question the value of social media as a critical initiative that supports business outcomes and produces bottom-line results.

Although you know the basics of most of the popular tools e.g. Facebook, Twitter, blogs, LinkedIn, video, podcasts and even Pinterest and Google+ you realize that there is more to social media than just creating buzz. Social media has gone beyond just another channel. Social media tools have laid the foundation for social business, social service, social commerce and most critical the new social customer. To stay competitive you must go beyond today’s skill set to be strategically including the multiple aspects of social media into an accountable and measurable strategy.

This Boot Camp provides the marketer, who has a basic knowledge of social media marketing, with practical tools and tactics that support business goals. Through case studies of organizations that succeeded and those that have stumbled, class discussions with your peers and interactive exercises you’ll develop a framework that will help take your strategy to the next level.

Who Should Attend

The workshop is designed for marketers and those who are responsible for the strategic development, as well as, the execution and management of social media. The sessions are developed to engage the participants in focused, interactive learning. Attendees should have a basic knowledge of the popular social media tools e.g. blogs, Twitter, LinkedIn, Facebook.

Learning Objectives

  • How to create an integrated social media strategy that takes into consideration multiple channels including both digital and traditional
  • How to develop a metrics and accountability plan that ties into business objectives
  • An understanding of expectations and wants of the new social customer
  • How to create and curate relevant content and manage the content library
  • How to avoid pitfalls and how to handle a social media “fire storm”
  • How to create social media guidelines and ensure ethics are in place e.g. corporate governance
  • How to ensure that social media supports the brand’s promise
  • How to ensure that your employees’ digital footprint is aligned with your organization’s values
  • How to ensure that social media is used effectively across your organization

Cancellation Policy

Cancellations received prior to 4 weeks before the event will receive a refund minus a $150 cancellation fee. Within 4 weeks of event refunds will be granted minus a $300 cancellation fee. There will be no refunds issued on or after the day of the event.

About the Instructor - Paul Chaney



8:00–8:30AM Registration and Continental Breakfast. Lunch and breaks provided throughout the day.

8:30AM - 5:00PM - Program


  • Review Agenda
  • Establish Goals and Expectations
  • Social Business
  • Introduction to Strategy Models
  • Social Commerce: Social Customer, Social CRM
  • Metrics and Accountability


  • Social Media Platform Evolution
  • Channel Changes and Convergence: Social, email, Mobile, Apps
  • Content: Creation, Curation, Distribution


8:00–8:30AM Continental Breakfast. Break provided during the morning.

8:30AM - 12:00PM - Program

  • Social Media Governance and Ethics
  • The Social Media Professional
  • Building Your Plan
This event has passed and is unavailable for registration.

Boot Camp Hotel Location

Charlotte Marriott SouthPark

2200 Rexford Road Charlotte, NC 28211 

Phone: 1 704.364.8220      Fax: 1 704.365.4712

Discover the upscale comfort of the Charlotte SouthPark hotel. Featuring European sophistication and Southern charm in the affluent SouthPark neighborhood, the Charlotte Marriott SouthPark boasts eclectic art, modern furnishings and state-of-the-art business amenities. Ideally situated, the SouthPark hotel is just minutes from the Specialty Shops on the Park and renowned dining at Phillips Place. With an exceptional location near Charlotte-area attractions, such as the Carowinds Theme Park, Bank of America Stadium, and Charlotte Bobcats Arena, this SouthPark Charlotte hotel is perfect for family vacations, romantic getaways, business trips and more.


$169.00 Single occupancy

$179.00 Double occupancy (plus applicable state & local taxes, currently 15.25%)

Rates are based on availability

Please call 1 800.228.9290 or 1 704.364.8220 & mention the American Marketing Association Social Media 201 Boot Camp. You must make your hotel reservations by January 25, 2013 and properly identify yourself to qualify for the special group rate.

In order to confirm a reservation, the hotel will require a credit card or first night’s room & tax deposit, refundable up to 6:00 p.m. hotel time on the day of arrival.  Cancellations made after 6:00 p.m. hotel time on the day of arrival & no-shows will forfeit the initial deposit.

Check in time is 4:00 p.m. and check out is at 12:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Area Attractions & Events

Please go to Visit Charlotte for additional city information

Conference Attire

Conference attire is business casual. Meeting rooms may be cool so you may wish to bring a sweater.


The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

​AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply. 

​Alamo Rent-A-Car

Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car

Great Cars. Low Rates. Free Pick-up.

When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental

As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.   
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

​Airport & Directions

Charlotte Douglas International Airport - CLT     Hotel direction: 10.4 mile(s) SE

Driving directions:

Take Billy Graham Pkwy South. Billy Graham will turn into Woodlawn Rd, Woodlawn will turn into Runnymede Ln. Turn right on Barclay Downs Dr, left on Morrison, left on Coca-Cola Plaza, right on Rexford Road. The hotel is on the right.



Taxicabs are readily available at the Charlotte Douglas International Airport. The estimated taxi fare is approximately $38.00 one-way.

Car Service

Executive Car Service provides transportation to & from the airport. Cars are approximately $53.00 one-way, reservations are required. Please call 1 704.525.2191 to make a reservation.

Parking at the Hotel

The hotel provides complimentary on-site self-parking.
Valet parking is available at a rate of $10.00 per day (rates are subject to change without notice).

​There are no sponsorship opportunities at this event.