B2B Social Media: Austin, TX

Visual Innovations Company, Inc. 8500 Shoal Creek, Building One
8500 Shoal Creek, Building One, Austin, TX 78757
2/28/2013 8:00 AM - 3/1/2013 12:00 PM
Register before 2/1/2013 12:00 AM for early registration fee

​“Provided great context to practice social media strategy, evaluation and development — launching point.”

– B2B Social Media Boot Camp Attendee

This in-depth B2B Social Media Boot Camp will focus entirely on the unique opportunities and challenges that B2B marketers face integrating social media into their marketing strategies.

Marketers whose focus is business-to-business have always known that business is personal. The investment in creating strong relationships can result not only in loyal customers, but in shortened sales cycles built through trusted referrals.

B2B marketers are increasingly realizing that social media can help build interdependent customer/company communication strategies that lead to achieving business objectives. However, too many marketers are jumping into social media without a decisive plan or determining what constitutes success.

In a “real-time social networking environment” that incorporates case studies, examples and lessons learned, we will review social media tools/tactics and discuss their effectiveness, including how to tie each back to marketing objectives and performance metrics.

Day one kicks off with understanding how the culture of social media directly influences your corporate culture and identifying common reasons for internal resistance and obstacles. At the end of day two, you’ll leave with a framework that will lend itself to developing an integrated social media marketing plan that supports your objectives and goals.

Who Should Attend

This Boot Camp is designed to meet the needs of people involved in business-to-business marketing. The curriculum was created for those who consider themselves to be at entry level stages of how to incorporate social media to support their business (marketing, customer service, communications, sales) objectives and goals.

10 Key Learning Objectives

  • Creating a framework for a social media strategy that supports business and marketing goals
  • Determining how social media can be integrated into your current and future marketing, communication and customer service strategies
  • Understanding how to build and use social capital to grow your customer base
  • Developing a base of knowledge about the benefits and limitations of social media tools/tactics
  • Determining your social media “home”
  • Determining your brand’s content direction
  • Determining metrics that support your goals
  • Understanding how (the people of) your brand can authentically participate in and listen to the social conversations
  • Understanding how to manage your digital reputation
  • Understanding future trends in social media marketing and their impact on business moving forward

See more information about instructor Paul Chaney here!​


DAY 1 8AM–5PM  Continental breakfast, lunch and breaks provided

What is the social web?

The unique social media culture

  • The enterprise challenges and culture
  • Aligning and the buy-in

Changes in customers’ perception of business communications

  • Fragmented messaging
  • Broken trust
  • New sales funnel–Forrester model

New way to engage

  • Listening–monitoring
  • Participating


  • Customers/clients
    • Who are they?
    • Where do they participate in the social web?
    • What do they want from you?
  • Business/marketing objectives and goals
    • Aligning social media
    • What is success?
    • Traditional metrics–web based–Social media specific metrics

Tools or tactics

  • Examples, cases
  • Blogs
  • Blogger relations
  • Twitter
  • Social networks: Linkedin, facebook, Niche communities, Branded communities, Myspace, second life, etc.
  • Multi media: videos, podcasts, photos
  • Social bookmarking
  • Social media news release


Continental breakfast and break provided

Review of day 1

Transparency, ethics

Creating internal & external guidelines

Putting it together: social media, engagement plan

Lessons learned

This event has passed and is unavailable for registration.

Boot Camp Location

Visual Innovations Company, Inc.

8500 Shoal Creek, Building One Austin, TX 78757

Phone: 1 512.334.1100

Recommended Hotels in the Area

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The Westin Austin at the Domain

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Area Attractions, Events & Tourism

Please visit Austin Convention & Visitors Bureau for additional city information.

Conference Attire 

Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater.


The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

​AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply. 

​Alamo Rent-A-Car

Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car

Great Cars. Low Rates. Free Pick-up.

When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental

As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

​Directions & Transportation

Driving Directions from Austin-Bergstrom International Airport to Visual Innovations Company, Inc. (approx. 17 miles):

1. Head east

2. Continue straight onto Presidential Blvd

3. Slight left to stay on Presidential Blvd

4. Turn left onto E State Hwy 71 Service Rd

5. Take the ramp on the left onto TX-71 W

6. Take the ramp onto US-183 N

7. Take the ramp to US-183 N/Lampasas

8. Slight left onto US-183 N/Ed Bluestein Blvd

Continue to follow US-183 N

9. Take the exit toward Texas Farm to Market Rd 1325/Burnet Rd

10. Merge onto Research Blvd

11. Turn right onto Shoal Creek Blvd

Destination will be on the right


Taxi fare from the Austin-Bergstrom International Airport (AUS) to area hotels is approximately $50.00 one-way and takes approximately 20-30 minutes, depending on time of day and traffic.

Airport Shuttle Service (Operated by SuperShuttle)

Austin Area Shuttle Service from AUS Airport

After you claim your luggage, follow the signs from the baggage claim area to the SuperShuttle ticket counter which is located just past baggage carousel 1. Please call 1 800 BLUE VAN (1 800.258.3826) for more information.

Single Fare One-Way: $20.90 (subject to change without notice)


Complimentary self-parking is available at Visual Innovations Company, Inc.

​There are no sponsorship opportunities at this event.