Listen to a sneak peek podcast by Instructor Dana VanDen Heuvel
For all of its value, email marketing isn't necessarily getting easier. The bar has been higher for what constitues good email marketing and it's getting harder and harder to capture the attention of subscribers and to engage them effectively without eroding your brand equity. This course will give attendees everything they need to be an effective email marketer whether they're currently practicing email marketing or are about to embark on their email marketing journey.
This Email Marketing Boot Camp is designed to help you stand out from the pack with your email marketing. Whether you’re starting from scratch and want to follow a best-practice approach or you’re a seasoned email marketer looking to make subtle or substantial improvements to your email campaigns, this course has something for you.
You will learn all the crucial aspects of email marketing, from creating an effective email marketing strategy, formulating integrated campaigns, setting targets and objectives to creating well designed emails with engaging content and ensuring deliverability.
Prior to attending this course attendees should have:
Good general knowledge of using Mac of PC
Have a good understanding of the web as a whole and email in particular
Have a basic to good understanding of digital marketing
Who Should Attend
Marketing practitioners in any organization seeking to leverage email marketing in their organizations.
Advertising Agency professionals responsible for bringing email marketing solutions to bear on their clients’ marketing challenges
Corporate e-marketing managers and directors responsible for charting the course for the next generation of marketing in their organization.
All cancellations and requests for refunds must be submitted to the AMA via email at email@example.com. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.
Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to firstname.lastname@example.org at least two weeks prior to the event start date.
No refunds will be given as of January 15th (two weeks prior to the event start date).
A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.