Harness the Power of Gamification in Your Marketing Strategy

Courtyard Philadelphia Downtown
21 N. Juniper Street, Philadelphia, PA 19107
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Listen to a sneak peek
Harness the Power of Gamification Podcast by instructor Michael R. Solomon, Professor of Marketing and Director of the Center for Consumer Research at Saint Joseph’s University 

Download Harness the Power of Gamification Brochure >>

Gamification strategies turn routine behaviors into engaging experiences and can effectively boost participation in everything from sales promotions, to an internal branding effort, to a marketing research project.  

Learn how to design exciting, interactive environments that sync with the millennial mindset. Elements of these strategies are effective and easy to implement—and surprisingly affordable, even for small to medium-size businesses.   

This one-day workshop will focus on how to create and leverage gamification principles for your marketing strategy to engage your customers and achieve greater ROI, harness customers’ enthusiasm for new product development, motivate your employees and empower your sales force.   

Did you know? 

  • In 2012, U.S. consumers spent almost $2 billion on virtual goods that exist only in games and other online platforms. That’s right, $2 billion to buy goods that don’t exist. 
  • More than 1.5 billion people worldwide regularly visit at least one virtual world. 
  • American teenagers spend more than nine and a half hours per day interacting with a screen (smartphone, tablet, TV). 

Today, games are serious business! 

Harness the Power of Gamification - Learning Objectives

  • What is gamification? How can an organization prosper by turning business into a game?   
  • What is a virtual world platform? How do these applications fit or even extend my organization’s social media strategy?
  • How do virtual game platforms affordably complement a small or large organization’s current marketing initiatives?
  • What are the next-gen technologies that my organization can integrate into virtual platforms? 
  • What technological and social trends are changing the way that people shop, and how can I turn customers into avid players?   
  • What are the pitfalls of gamification, and how can I avoid them? 

Harness the Power of Gamification - Who Should Attend 

This program is designed for mid- to upper-level managers, directors and executives of teams of business professionals working in marketing communications, marketing, content development/creative services, advertising, branding, customer insights, social media, PR, sales and traditional or interactive/digital marketing agencies. The workshop is for B-to-B and B-to-C companies.


Harness the Power of Gamification - Cancellation Policy 

All Training Intensive cancellations and requests for refunds must be submitted to the AMA via email at cchun@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $75 early cancellation fee. Cancellations received after that date will receive a refund minus a $150 late cancellation fee. 

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given after February 19, 2014.  

A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

* Please note all attendees will need to bring a laptop *

Harness the Power of Gamification - About the Instructor
Michael R. Solomon

​Harness the Power of Gamification - Schedule
* Please note all attendees will need to bring a laptop *

8:00 to 8:30am. Registration and Continental Breakfast

8:30 am to 5:00pm. Program (includes lunch, morning and afternoon breaks)

Course Overview + Introductions + Goals 

I. The Platform:  Virtual Worlds 

The millennial’s world 

An introduction to immersive digital technology

Successes and failures: A live exploration

II. The Method:  Principles of Gamification

III. Gamification Application Areas

Sales and Corporate training

Customer insights

New product development 

Exercise:  Design a game application

IV. What’s Next in Gamification?

Mobile platforms

Augmented reality

Wrap-up and lessons learned

Registration is not available at this time.

Training Series Location
Courtyard Philadelphia Downtown
21 N. Juniper Street
Philadelphia, PA 19107
Phone: 1 215.496.3200
Fax: 1 215.496.3696

The Courtyard Philadelphia Downtown, a historic Philadelphia hotel located in the Business District across from City Hall, is only one block away from the Pennsylvania Convention Center.  The hotel is listed on the "National Register of Historic Places" and stands as a charming testament to time with unique architectural details.  Enjoy a variety of hotel amenities, including a fitness center, indoor pool, the on-site restaurant, NINETEEN 26, and complimentary wireless internet access.  The downtown Philadelphia hotel is convenient to the Historic Districts, University of Pennsylvania, Independence Hall and renowned restaurants and shopping.

Rates: $195.00 Single/Double occupancy (plus applicable state & local taxes, currently 15.5%)
Rates include complimentary in-room high speed internet access.
Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Please call 1 800.321.2211 or 1 215.496.3200 & reference AMA Training Series Gamification to make reservations.  The cut-off date for reservations is February 4, 2014.  After February 4, 2014, reservations will be accepted based on availability and at the prevailing rate. 

In order to confirm a reservation, the hotel will require a credit card or first night’s room & tax deposit, refundable up to 6:00 p.m. hotel time on the day of arrival.  Cancellations made after 6:00 p.m. hotel time on the day of arrival & no-shows will forfeit the initial deposit.

Check in time is 3:00 p.m. and check out is at 12:00 p.m.  Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.  Guests checking out early may be assessed an early departure fee.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered.

Area Attractions & Events
Please visit the Philadelphia Convention & Visitors Bureau for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees.  If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made.  If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation.  In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at association@towertravel.com

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.


Alamo Rent-A-Car
Drive Happy with Alamo.  Where American Marketing Association members save up to 20%.  And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away.  All you need is a valid driver's license, major credit card and an existing reservation.  It's that easy.  Reserve a car now or call Alamo Rent A Car at 1 800.462.5266.  Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars.  Low Rates.  Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars.  With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered.  Plus, we're always nearby at more than 6,000 neighborhood and airport locations.  Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car.  Enroll now
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National.  Go Like a Pro.


Philadelphia International Airport - PHL
Distance: 10 miles SE
Driving Directions: Take Interstate 95 North to Interstate 676 West (Central Philadelphia) and exit at Broad Street (Route 611).  Stay in the left lane and take the first left turn onto Vine Street.  Continue on Vine Street to 12th Street and turn right.  Proceed to Market Street and turn right.  Follow Market Street toward City Hall and the hotel will be on the right immediately after the first traffic light.

Taxicabs are readily available at the Philadelphia International Airport.  The estimated taxi fare is approx. $29.00 one-way.

Public Transportation
Train service from the airport is available on SEPTA (Southeastern Pennsylvania Transportation Authority).

Shuttle Service
Lady Liberty Transportation provides airport shuttle service to & from the Philadelphia International Airport.  Fares are $10.00 one-way (subject to change without notice).

Travel from the Philadelphia International Airport:
Reservations are not required for airport arrivals.  Service is available from 5:30am until 12:00 midnight.  Proceed to the ground transportation counter upon arrival (located near Baggage Claim) and register with the counter attendant (ticket number will be called when van arrives).  Dial 27 from the ground transportation counter phones (in Baggage Claim) and inform dispatcher of destination and number in party (please call after luggage is claimed).  The ground transportation counter employees will then coordinate you outside to your Lady Liberty Shuttle van.  Lady Liberty Shuttles pick up outside baggage claim at ZONE 7.

Travel to the Philadelphia International Airport:
Call 1 215.724.8888 to make a reservation in advance.  Recommended pick-up time is at least 2 to 2.5 hours before departure time for domestic flights.  Recommended pick-up time is at least 3 to 3.5 hours before departure time for international flights.

Parking at the Hotel
The Courtyard Philadelphia Downtown offers valet parking at a rate of $21.60 per day (up to 8 hours) or $48.00 overnight (subject to change without notice).  Overnight parking includes in & out privileges.

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