2014 Analytics with Purpose: Behavioral Insight to Advantage

Hotel del Coronado
1500 Orange Ave., Coronado, CA 92118
3/2/2014 12:00 AM - 3/4/2014 3:00 PM
Register before 2/4/2014 12:00 AM for early registration fee

 

Click here to see the 2014 Analytics with Purpose Top Ten Conference Takeaways!

Today marketing managers are being held accountable. For the data that provides direction.  For results.  Uncovering the human element in data and turning it into behavior-driven action is at the forefront of those results.  It’s a must-know for marketers in order to lead.  And succeed.

At this second annual AMA Analytics with Purpose conference, you’ll learn about the tools, techniques and experiences directly from marketers that are turning behavioral insight into advantage.

There will be glimpses of the future and cautionary tales from the past and some radical thinkers who will propose that when it comes to understanding behavior, analytics may not be the magic bullet after all.

Get ready to change the way you approach Analytics and Big Data. Stay ahead. Succeed. Join us in San Diego.

Exciting presentations by some of the biggest brands – PepsiCo, Sony, eBay, FedEx, Adobe and more - as well as a unique SME, will be given! Hear their stories of experiences with analytics, big data, best practices and lessons learned. 

LOOK AT THE FULL CONFERENCE AGENDA HERE! (.PDF)

Follow us at #AMAanalytics

This year's conference will provide in depth pre-conference tutorials and two full days of emerging approaches, thought-provoking conversations and meaningful interaction for practitioners and researchers alike.

LEARN ABOUT THE PRE-CONFERENCE TUTORIALS HERE! (.PDF)

The Analytics with Purpose pre-conference tutorials offer nine options of hands-on learning, including topics like Marketing Experiments, Marketing Analytics Essentials, Social Media Intelligence, Customer Analytics, Web Analytics and more! Attendees are welcome to register pre-conference tutorials separately from the general conference registration, should this be preferred.

EXCITING KEYNOTE SPEAKERS INCLUDE:

  • Mark Earls, The Herdmeister, HERD Consulting & Author, I’ll Have What She’s Having: Mapping Social Behavior
  • Jody Ford, VP Marketing, eBay 
  • Shyam Venugopal, Senior Director, Portfolio Strategy & Analytics, Global Insights at PepsiCo/Frito-Lay North American and co-presenter Edward Wild, Senior Director of Analytics at Pepsi Cola North America
  • Ken Lovell, VP Media Development, PGA TOUR

 

www.brainjuicer.com

Analytics with Purpose is presented in collaboration with BrainJuicer.

 

Analytics with Purpose Sponsors​​



Limited Exclusive Sponsorship Opportunities Available. Please contact Lore Gil at lgil@ama.org or at 312.542.9033

 

Click here to see the 2014 Analytics with Purpose Top Ten Conference Takeaways!

Get ready to change the way you approach Analytics and Big Data.

Stay ahead. Succeed. Join us in San Diego.

TAKE LOOK AT THE FULL AGENDA HERE! (.PDF) 

Follow us at #AMAanalytics

This year's conference will provide in depth pre-conference tutorials and two full days of emerging approaches, thought-provoking conversations and meaningful interaction for practitioners and researchers alike.

LEARN ABOUT THE PRE-CONFERENCE TUTORIALS HERE! (.PDF)

The Analytics with Purpose pre-conference tutorials offer nine options of hands-on learning with topics like Marketing Experiments, Marketing Analytics Essentials, Social Media Intelligence, Customer Analytics, Web Analytics and more!

EXCITING KEYNOTE SPEAKERS INCLUDE:  

  • Mark Earls, The Herdmeister, HERD Consulting & Author, I’ll Have What She’s Having: Mapping Social Behavior
  • Jody Ford, VP Marketing, eBay 
  • Shyam Venugopal, Senior Director, Portfolio Strategy & Analytics, Global Insights at PepsiCo/Frito-Lay North American and co-presenter Edward Wild, Senior Director of Analytics at Pepsi Cola North America
  • Ken Lovell, VP Media Development, PGA TOUR

THIS YEAR'S ANALYTICS CONFERENCE TOPICS WILL INCLUDE:

  • Tackling Next Generation Marketing Challenges  - Case studies from the Marketers Large and Small
  • The Behavior Discovery Debate – Can Analytics Get us There?
  • Big Data?  Small Data? And the Data at hand!
  • Practical Analytics for Tactical Application in Tight Places
  • Data Divining  -  Image Analytics, Trend Forecasting and the Visualization Conundrum
  • Organizing for Analytics Success When Data has Many Owners

Analytics with Purpose is presented in collaboration with BrainJuicer.​

​Analytics with Purpose Sponsors



Limited Exclusive Sponsorship Opportunities Available. Please contact Lore Gil at lgil@ama.org or at 312.542.9033

This event has passed and is unavailable for registration.
Hotel Location
1500 Orange Ave.
Coronado, CA 92118
Telephone: 1 619.435.6611 or 1 800.HOTEL.DEL (1 800.468.3533)
Fax: 1 619.522.8262
Reservations: 1 800.468.3533
 
Considered by many as one of the most beautiful resort destinations in the world, the Hotel del Coronado is the quintessential Coronado, CA hotel resort destination on the beach.  Nestled on 28 stunning oceanfront acres, The Del is conveniently located just across the bay from downtown San Diego and its many attractions, and only a 15-minute drive from the San Diego International Airport.
 
Room Rates: 
$219.00 single/double occupancy per night
(plus applicable state and local taxes, currently 10.68%.  Taxes and fees are subject to change without notice.) 
 
The resort charge has been waived for AMA conference attendees ($25.00 per room, per night).  AMA conference attendees will receive complimentary daily newspaper delivery, in-room bottled water, coffee & tea, fitness center access, fitness classes, local, 800 & credit card calls, high-speed internet access & $20 discount off greens fees at La Costa Golf Course.
 
Rates are available three days prior and post of the meeting dates, based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
 
RESERVE A ROOM NOW

Or call Hotel del Coronado @ 1 800.468.3533 and ask for the American Marketing Association group room block.

 
The reservation cut-off date is February 3, 2014
The AMA has negotiated special group rates for the American Marketing Association Analytics with Purpose Conference. You must make your hotel reservations by February 3, 2014 and properly identify yourself (American Marketing Association) to qualify for the special group rate.  After February 3, 2014, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate.  A deposit in the amount of (1) one night’s room & tax for each confirmed room will be due at time of booking.  Deposits are refundable if cancellation notice is received by the hotel at least 48 hours prior to arrival.
 
Check in time is 4:00 p.m., and check out is at 12:00 p.m.  Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available.  Upon check-in, you will be required to present a valid credit card, on which an amount of sufficient pre-authorization can be obtained to cover the room & tax charges for the length of stay, plus the anticipated use of the Hotel’s ancillary services.
Guests checking out early may be assessed an early departure fee of $75.00.  
 
Hotel Features, Services & Accommodations
Please visit Hotel del Coronado for a full list of services & features.
 
Area Attractions & Events 
Please visit San Diego Tourism Authority for area information.
 
Conference Attire  
Conference attire is business casual.  Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.
 
ADA 
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA TRAVEL PROGRAM
American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the Analytics with Purpose Conference in San Diego, CA (SAN). A travel window is valid 3 days before and after each meeting.
You can easily access American’s fares and apply this discount by going to American Airlines http://www.aa.com/homePage.do to book your flight. Place the below Promotion Code  in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.
You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Promotion Code: 6534DE
Destination City: San Diego, CA (SAN)

Are you an AAdvantage member?  Enroll now.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.    

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply. 

Alamo Rent-A-Car
Drive Happy with Alamo where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.   
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.
Directions
From San Diego International Airport/Lindbergh Field:
• Exit the airport by turning left onto North Harbor Drive.
• Travel approximately 1.4 miles, and then turn left onto West Grape Street.
• Travel approximately 1/2 mile, and look for the Interstate 5 South on-ramp, accessible from the far-right lane.
• Merge onto Interstate 5 freeway, traveling south.
• Travel approximately three miles (through Downtown San Diego) until you see the California 75 - Coronado Bay Bridge exit, accessible from the far-right lane.
• Merge onto California 75 Coronado Bay Bridge. (No toll is required.)
• After driving over Coronado Bay Bridge, stay to the left on Third Street.
• Travel approximately 0.10 mile on Third Street, and turn left onto Orange Avenue.
• Follow Orange Avenue approximately two miles to the Hotel del Coronado.
• The resort main entrance is just past R. H. Dana Place to the right.
 
Transportation
The airport and around-town shuttle is handled by the Del Express at 1 888.364.2315. You may also contact Del Concierge at concierge@hoteldel.com or 1 800.HOTEL.DEL for private charter service.
 
Taxis are available at the arrival gate of the San Diego International Airport. The average fare from the airport to the hotel is $30.00, with tip subject to guests’ discretion.
 
Parking 
Parking for overnight guests is $33.00 for self-parking and $43.00 for valet services (subject to change without notice).

​For more information about the AMA Sponsorship or Exhibition opportunities, please contact Lore Gil at lgil@ama.org or call 312-542-9033.

 

SPONSORS

 
 
 
 

 

 

 

 

 Why Attend

 

"I liked several things about this conference: being around people who think in terms of analytics, learning practical methods that I can apply today. This was a fun conference, important to my business and great people."

- 2013 Analytics with Purpose Attendee

Content you can expect:

  • Tackling Next Gen Marketing Challenges  - Case studies from the Marketers Large and Small

  •  
  • The Behavior Discovery Debate – Can Analytics Get us There?

  •  
  • Big Data?  Small Data? And the Data at hand!

  •  
  • Practical Analytics for Tactical Application in Tight Places

  •  
  • Data Divining  -  Image Analytics, Trend Forecasting and the Visualization Conundrum

  •  
  • Organizing for Analytics Success When Data has Many Owners​