AMA Research and Strategy Summit

Hilton Orlando Bonnet Creek
14100 Bonnet Creek Resort Lane, Orlando, FL 32821
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

2011 Research & Strategy Summit 

Research is undergoing a major transformation. That's why the AMA's Annual Marketing Research Conference has a new name and a new focus.  With the role of research expanding to include driving strategy and informing critical business decisions, we're bringing together the brightest minds in research for elevated discussions and planning.  We'll examine integrating new and existing technologies and methods; the expanding role of research in your organization; the impact of these changes on your career; and the future of research.


The AMA Research and Strategy Summit 2011 will feature client case studies, client-only programming, and lots of opportunities to share your thoughts with peers and industry experts.

Don't miss this premier marketing research event - register today!

  Featured Speakers
Tony Palmer, Senior Vice President & CMO, Kimberly-Clark Corporation
Kay-Yut Chen, Principal Scientist, Hewlett Packard
Professor Byron Sharp, Director, Ehrenberg- Bass Institute
Professor of Marketing, University of South Australia
Sumita Singh
Sumita Singh, SVP & Global Head of Customer Knowledge Management, Thomson Reuters
Jeff Mercer, Director of Market Research, Microsoft
Ian Lewis, Director, Research Impact Consulting, Cambiar LLC
Lisa Wilson, Director of Consumer Insights,UnitedHealthcare Medicare & Retirement
  • Listen to a sneak peek podcast with Lisa.

​Tom DeRuyck, Head of Research Communities, InSites Consulting

  • Listen to a sneak peek podcast with Tom

Follow us on Twitter: #AMARESEARCH

Join the conversation on AMAConnect
The AMAConnect™ Marketing Research Group is a community for both qualitative and quantitative market researchers to share best practices, ideas and information related to consumer insights.
For the David K. Hardin Memorial Award best article of 2010

Complete Conference Program

Agenda at-a- Glance:

Sunday, September 11

5pm - 5:30pm New Attendee Orientation

5:30pm - 7pm Opening Reception

Monday, September 12

8am - 5pm Sessions (General Sessions and Breakouts)

5pm - 6:30pm Networking Reception

Tuesday, September 13

8am - 5pm Sessions (General Sessions and Breakouts)

8pm - 10:00pm AMA Afterdark/Social Activity TBD

Wednesday, September 14

8am - 12noon Sessions


Registration is not available at this time.
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