Marketing & Public Policy Conference 2012

Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE, Atlanta, GA 30305
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee


Save big when you register early! Early registration ends May 9.

The 2012 Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy.

This year's theme is "Confluence of Marketing, Public Policy, and Social Justice: Changes, Challenges and Charges". This conference is a great forum for individuals with a variety of backgrounds to discuss important public policy issues facing consumers throughout the world.

Some of the Special Sessions Include:  

  • Privacy Protections and the 21st Century Consumer: Issues in Policy Development

  • Shocking, Gruesome and Gory? The Effects of Graphic Visual Health Warnings on Cigarette Packaging 


For young scholars: The 5th Biennial Marketing and Public Policy
Workshop and Doctoral Seminar will be held June 3-7, 2012 just prior to MPPC. Deadline for applications is January 27, 2012.
For full information, visit:


2012 Co-Chairs

Minette E. Drumwright, University of Texas at Austin
Geraldine R. Henderson, Rutgers Business School-Newark and New Brunswick
Jerome D. Williams, Rutgers Business School, Newark and New Brunswick

Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to May 7, 2012 will receive a refund minus $50 cancellation fee. After May 7, 2012 a refund will be granted less a $100 cancellation fee. There will be no refunds issued on or after June 7, 2012. All requests for refunds must be submitted to the AMA in writing.​​

Registration is not available at this time.

Conference Hotel Location
Grand Hyatt Atlanta in Buckhead
3300 Peachtree Road NE
Atlanta, GA 30305
Phone: 1 404.237.1234
Fax: 1 404.504.2576
Reservations: 1 888.421.1442

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