About the AMA-Sheth Foundation Doctoral Consortium
The AMA-Sheth Foundation Doctoral Consortium is the premiere consortium in the marketing discipline. It brings together the very best doctoral students from business schools in the United States, Canada, Europe, and the rest of the world. The AMA-Sheth Foundation doctoral consortium is unique because it is the only consortium that exposes doctoral students to the rich diversity of topics, methodological perspectives, and theories that exist within the marketing discipline. This exposure is designed to spark creativity and insight by challenging students to think outside of their existing paradigms and to broaden their views on what constitutes good research. The consortium is also designed to help students make a successful transition to their first faculty position by providing guidance on research, teaching, and service. Faculty scholars are selected who have made important contributions to the field and who are dedicated to helping doctoral students establish professional linkages among themselves and with faculty.
The first consortium was held in 1966. The program was launched under the leadership of Thomas A. Staudt and from the beginning the focus on research and relationship building was key. In 1997 the name was changed to the AMA-Sheth Foundation Doctoral Consortium in recognition of the Madhuri & Jagdish N. Sheth Foundation’s commitment to finance part of the consortium on an ongoing basis with the establishment of an AMA Foundation endowed fund.
University of Iowa: 2017 Host
At Summer AMA 2015, the AMA Academic Council Executive Committee announced the selection of the University of Iowa as host for the 52nd AMA-Sheth Foundation Doctoral Consortium to be held 2017. This is the first time that Iowa will host the consortium.
The AMA-Sheth Foundation Doctoral Consortium is coming up on its 50th year. The Consortium has undergone incredible growth in size and scope during this time and, as the AMA prepares to host the event overseas for the first time, it has encountered some challenges. In particular, the current policy for determining which universities will receive invitations to the Consortium has two key challenges:
1) The policy is unrestricted in total number of students who can participate, and attendance has risen to over 130 students; an ideal consortium size is between 100-120 students. The large student attendance presents challenges to: a) offering a venue for students and faculty to engage in small group and one-on-one discussion and debate, a key objective of the Consortium, and b) identifying universities that have the financial and physical resources to host the growing number of students.
2) The policy is currently restricted to U.S. universities, despite the fact that there are many excellent doctoral programs outside of the United States.
To address these issues, the Academic Council has voted to adopt a new invitation policy, effective with the 2017 consortium. The complete policy document is available online (with the rules through 2016 and the changes effective in 2017).
Sheth Foundation Support
In 1997, the AMA received a gift from the Madhur & Jagdish N. Sheth Foundation in order to make the event more financially secure in subsequent years. The funds were used to establish an endowment within the American Marketing Association Foundation. In recognition of this endowment, the name was changed to the AMA–Sheth Foundation Doctoral Consortium.
AMA-Sheth Foundation Doctoral Consortium Fellow Cohorts