AMA International Collegiate Conference

Sheraton New Orleans
500 Canal Street, New Orleans, LA 70130
3/19/2015 8:00 AM - 3/21/2015 5:00 PM
Register before 2/13/2015 12:00 AM for early registration fee

Thank you for joining us at the AMA 37th Annual International Collegiate Conference

March 19-21, 2015
Sheraton New Orleans

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we thank you for joining us March 19-21, 2015.  Take your marketing to the next level next year, and join over 1,400 marketers in New Orleans for professional development, cutting edge career advice, competitions, networking and fun. 


2015 Conference by the Numbers

1, 481 Students (16% increase, a record)
138 Faculty Advisors
186 Universities (a record)
1,709 Total Attendees (with sponsors, speakers, staff. Crushed it! A new record!)

Save the Date!
38th Annual International Collegiate Conference
March 17-19, 2016
Sheraton New Orleans

Download our 2015 ICC Program
AMA ICC Onsite Program Final

This page will be updated in the Fall, as 2016 ICC planning takes shape.

Who should attendin 2016

Undergraduate Marketing students looking to learn from industry professionals about careers and cutting edge Marketing and Sales practices. AMA collegiate chapters that want to celebrate their successes and learn Best Practice chapter management techniques, and students and AMA faculty advisors wanting to network with their peers.

The AMA International Collegiate Conference can inspire you and give you the tools you need, to start your career as a young marketing professional. 

March 19th, 7:00pm- Opening Keynote Speaker
Michael A. McCullough, EVP, CMO

The Miami HEAT, the HEAT Group

Michael McCullough’s role with the Miami HEAT could best be described as the “brand architect” for the club. One of the top-rated speakers from past AMA Collegiate Conferences, we are excited to invite Mr. McCullough back as our Opening Keynote speaker. Michael McCullough BIO

March 20th, 5:00pm- Competitions Ceremony Keynote Speaker
Jia Jiang
Founder of FearBuster, author of Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection
To conquer the fear of rejection, Jia Jiang embarked on a personal quest and started a blog to face 100 Days of Rejection. He will share this valuable experience on facing rejection and living without fear. Jia Jiang BIO

2015 Student Registration
  ​ By Feb. 12, 2015​​ ​After Feb. 12, 2015                                               
           ​AMA-member   ​Early Bird $200     ​$225
        Non-member​ ​Early Bird $247     $262
To receive the Early Bird rate, registrations and payments must be received or completed by 11:59pm Central Time, February 12, 2015. After February 12, the regular rate applies. On-site registration at the Conference is available at the regular rate, with a cashier's check, or credit card payment, due at time of registration.
Student Registration Button

Or submit the Registration Form with payment (must be received w/payment by Feb. 12 to receive Early Bird Rate).

Faculty Advisor Registration- For those reported by the chapter on file as Faculty Advisor as of December 1, 2014, the below rates apply:

Complimentary before or on February 12, then $100 after February 12, 2015 (and on-site). For those not on file with AMA National as Faculty Advisor by December 1, 2014 a registration fee of $100 will automatically apply. Faculty Only- Email the Registration Form to Elisa Rogge,

Conference Registration Receipts: Call 800.AMA.1150,  or email

Cancellation Policy: All requests for cancellation must be received in writing to After February 25, 2015, there will be a $55 cancellation fee. No refunds will be granted after March 18, 2015. Please include name and AMA Member ID#. Registrants wishing to cancel and substitute may do so by sending a written request with both students' information to at least two weeks prior to the Event.

Registration for or participation in this AMA event and associated activities constitutes an agreement by the registrant to permit the AMA to the use and distribution (now and in the future) of the registrant or attendee's image and/or voice in photographs, videos, electronic reproductions, and audiotapes of such events and activities. For questions or concerns, please call 800.262.1150 or email

Twitter @CollegiateConf #amaicc

AMA 37th Annual International Collegiate Conference

Download the ICC Onsite program for exact rooms and times

Student Program

Wednesday, March 18

Registration Pickup
4:00 pm – 6:00 pm
(Case finalists and confirmed SABRE participants ONLY)

Thursday, March 19

Conference Registration
7:30 am - 7:00 pm

Case Competition Finals
8:00 am - 5:00 pm

SABRE Business Simulation
8:00 am- 4:00 pm
For those that pre-registered

Chapter Exhibit Setup
8:00 am- 3:00 pm Must Check In by NOON!
3:30 pm - 5:00 pm (Judging)

CPG Camp
1:30 pm - 4:00pm
For those that pre-registered

T-Shirt Competition (Dropoff)
1:30 pm - 4:00 pm

What to Expect at the Conference
4:00 pm - 4:30 pm

Social Scramble/T-shirt Exchange
5:00 pm - 5:45 pm

Presidents' Council Reception
5:45 pm - 6:30 pm

Parade of Chapters Line Up

Opening Session and Keynote
Michael McCullough, the Miami HEAT Group
7:00 pm - 8:30 pm

Exhibit Session (T-Shirt and Exhibit Voting)
8:30 pm - 10:00 pm

CrossFire Sign Up
8:45 pm - until full
Sign up for the Saturday, 11am session
Outside the Exhibit Hall

Friday, March 20
Conference Registration
8:30 am - 4:00 pm

Conference T-shirt Pickup 
8:30 am - 10:30 am
(Have your t-shirt coupon ready/No pajamas, please)

Marketing Strategy Competition PM Sign-up
(Friday PM session only- 1 team per chapter)
8:30 am - until list is full

College2Career Panel
9:00 am - 10:15 am

Experience Speaks
10:30 am - 11:15 am & 11:30 am - 12:15 pm 

Marketing Strategy Competition (Confirmed teams, 1 team per chapter)
9:00 am - 1:30pm am & 2:00 pm - 4:45 pm

Career Fair & Luncheon
12:30 pm - 2:45pm (Lunch from 12:30 pm - 1:30 pm)

CPG Camp
1:30 pm - 4:00 pm
For those that pre-registered

Northwestern Mutual and DHL Sales Competition
1:45pm - 4:30 pm
Confirmed participants Lunch with sponsors, 12:30-1:30pm
Refer to your confirmation email for details

2:00 pm - 2:45 pm

Leading Your Chapter to Success
3:00 pm - 3:45 pm

Special Speaker Session
Russ Klein, CEO, AMA
4:00 pm - 4:45 pm

Competitions Awards Ceremony
Special Keynote- Jia Jiang
5:00 pm - 6:30 pm

Saturday, March 21, 2015

Northwestern Mutual and DHL Sales Competition (Finals)
9:00 am - 1:30 pm

Marketing Strategy Competition (Finals)
9:00 am - 12:45 pm

Leading Your Chapter to Success
9:00 am - 9:45

Experience Speaks
10:00 am - 10:45 am
11:00 am - 11:45 am

Cross Fire Networking Sessions (Multiple Sessions)
11:00am– 11:45am

Winning Case Recap Presentation
12:00 pm - 1:15 pm

Sales Certificate Program- Improved!
12:45 pm - 4:45 pm
For those that pre-registered

Awards Buffet Banquet
6:00 pm - 8:30 pm

Agenda subject to change- check the Program app prior to the Conference for session details.

Opening Keynote Session
Thursday, March 19, 7:00pm
Michael A. McCullough, EVP, CMO

The Miami HEAT, the HEAT Group

Michael McCullough’s role with the Miami HEAT could best be described as the “brand architect” for the club. McCullough oversees the Branding / Advertising / Promotion, Social Media, Retail Operations, Broadcasting, Creative Design, Game Operations and Events, Community Affairs, Business Strategy and Analytics, HEATV, Digital Communications and Applications and Business Communications functions for the Miami HEAT and AmericanAirlines Arena. One of the top-rated speakers from past AMA Collegiate Conferences, we are excited to invite Mr. McCullough back as our Opening Keynote speaker.

Special Speaker Session
Friday, March 20, 4:00pm, Armstrong Ballroom
AMA’s New CEO, Russ Klein

Did you know the AMA has a new CEO, Russ Klein?  He comes to the AMA with more than 30 years of top marketing experience, having served as CMO of Arby’s, Burger King, 7-Eleven and Dr Pepper/7Up companies. In addition to senior marketing roles for multiple corporations, Russ’ early agency experience included account management and leadership positions at Leo Burnett Company and Foote Cone & Belding where he managed such brands as Gatorade, Kimberly-Clark, McDonald’s, and United Airlines. 

Competitions Ceremony Keynote
Friday, March 20, 5:00pm

In this special 30-minute keynote session, hear from Jia Jiang, founder of the popular blog and video series 100 Days of Rejection, and author of Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection. We are sure Mr. Jiang’s presentation will AMAze you, as he shares his experience of shifting perspective to overcome fear in the face of adversity.

Experience Speaks
Friday, March 20,  10:30 & 11:30am
Saturday, March 21, 10:00 & 11:00am

Successful marketing professionals share their accumulated wisdom about the current state of marketing, how it has evolved, and the tools you need to be successful in today's marketplace. This year's group of speakers will present on a mix of topics from career, to social media, sustainability, to interviewing - all things to take your marketing career to the next level!

This event has passed and is unavailable for registration.

Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: 1 504.525.2500
Fax: 1 504.595.5552

Reservations: 1 888.627.7033

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street, Mardi Gras parades, Jazz Fest activities, Harrah’s Casino, the Ernest M. Morial Convention Center, the Aquarium of the Americas, IMAX Theater, Riverwalk Marketplace and the assortment of renowned restaurants and live music clubs of the Vieux Carré.

Room Rates:
Main House $229 Single/Double, $239 Triple, $249 Quad Occupancy
Club Level $259 Single/Double, $269 Triple, $279 Quad Occupancy

Rates are subject to applicable state & local taxes, currently 14.75% & a $3.00 occupancy tax per room per night (subject to change without notice)

A deposit equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon, check-in, shall be applied to the first night of the reserved stay.

Rates are available three days prior and post of the meeting dates, based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. Our overflow hotel is the Renaissance Hotel (below).

Sheraton AMA International Collegiate Confernence Online Booking

Or call Sheraton New Orleans Reservations at 1 504.525.2500 or 1 888.627.7033 and ask for the American Marketing Association AMA Collegiate Conference room block.

 A deposit equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon, check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of $100.00 plus tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Our overflow hotel is the Renaissance Hotel, please call immediately to book your room.  Rate is $229 (same as Sheraton) and the hotel is located three blocks from the Sheraton.
Renaissance Pere Marquette
817 Common Street
New Orleans, LA  70112
Reservations Call: 877-622-3056 
You Must Mention: American Marketing Association Collegiate
Reserve a room at the Renaissance Hotel now

Sheraton Hotel Features, Services & Accommodations
Please visit the Sheraton New Orleans for a full list of services & features.

Shipping to the Sheraton
Shipping/Storage Procedures: Your chapter is responsible for shipping and storing any supplies, equipment, etc., needed for your display. If you are shipping materials, you must ensure that they arrive on the day you check-in to the hotel. The hotel does not provide storage for your exhibit and the AMA Staff Office will not be available for your storage purposes. Any items you bring must be stored in your guestroom.

Shipping labels should be addressed as follows:

(Your Name)
Sheraton New Orleans
500 Canal Street New Orleans, LA 70130
Hold for guest arrival on (date you will arrive)
RE: AMA-2015 International Collegiate Conference – March 19-21, 2015

Sheraton Club Level

Reserve one of our Club level rooms or suites in New Orleans and enjoy another side to the Sheraton New Orleans Hotel. Relax in the newly renovated private Club Lounge and sip a cup of coffee each morning while taking in breathtaking views of the Mississippi and preparing for your day .
Club Lounge Features:
  • Breakfast served daily
         - 6:30am - 10:00am, Monday - Friday
         - 7:00am - 10:00am, Saturday - Sunday
  • Evening hors d'oeuvres presentation daily from 5:30pm - 8:30pm
  • Club Level guests are given 24-hour Club Lounge access
  • Club Lounge attendant service from 6:30am - 10am and 5:30pm - 10pm daily
  • Complimentary high speed internet access 
Club Level Guest Room Features:
  • Access to the Club Lounge
  • Plush Bath robes
  • Upgraded Bath amenities
  • Complimentary bottled water
  • Complimentary local and toll free calls (up to 60 minutes per call)

As a complimentary service to registered guests, the hotel provides both wired and wireless access in the Link @ Sheraton.  The Link is located in the lobby, and it is well equipped with several computer terminals and printers.  The wireless access for the Link extends from the lobby upwards to the second floor level of the hotel, where guests can enjoy free wireless internet connectivity and an appetizing meal from the Roux Bistro restaurant.  Daily High Speed Internet Access tiered pricing structure for all guestrooms from $5.95 - $14.95 + tax daily.

Area Attractions, Events and Tourism
Please visit the New Orleans Convention and Visitors Bureau for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to  at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the International Collegiate Conference in New Orleans, LA. The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta 
or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMKXL in the box provided on the Search Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at  

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.

Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

​Area Airport
Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 20-25 minutes depending on time of day & traffic
Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.  

Taxi Cabs
Taxis are readily available at the Louis Armstrong New Orleans International Airport.  Rates are approximately $35.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Shuttle Service provided by Airport Shuttle
Round trip from Airport $38 per person
One Way $20 per person

There are a few simple rules—
·         You must book Shuttle reservation online at least 24 hours prior to your flight arrival time.
·         To change an existing online reservation via phone call 866-596-2699. (Original reservation must be made online.)

Driving Directions to the Sheraton
From East
Take Interstate 10 West to the Canal Street Exit #235B.
Turn right on Canal Street.
The hotel is about 10 blocks down on the right side (at the corner of Camp Street).

From North
From the Causeway exit, take Interstate 10 East to the New Orleans Business District.
Continue to the Poydras Street exit.
Follow Poydras Street for approximately 8 blocks.
Turn left on Camp Street.
Continue on Camp Street for approximately 3 blocks.
The hotel will be on the right.

From South
Take Highway 90 to the Westbank Expressway.
Proceed on the Westbank Expressway to the Crescent City Connection (approx10 miles).
From the right lane, exit at Camp Street (8 red lights).
Turn right on Canal Street.

Streetcar Transportation
The Hotel is also located right on the Streetcar line which provides easy transit along Canal Street, St. Charles Avenue, and the Riverfront. One-way cost: $1.25 (subject to change without notice).

Paking at the Hotel
Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the Hotel. The overnight parking rate for cars is $38.00 plus tax per night (subject to change without notice).

Thank you to our sponsors for their generous support of the International Collegiate Conference, and supporting the next generation of marketers.

Many levels of sponsorship are available- To learn more about AMA Event Sponsorship or Career Fair opportunities, contact Lore Gil at or call 312.542.9033.





















 Customized sponsorship programs are also available,
contact Lore Gil at or call 312.542.9033.

 Conference Photos and Videos

Thank you to Pierce Harman for capturing the energy of the International Collegiate Conference.

Official Photo Gallery

Official Conference Video

Chapter Photo Montage Video


 Contact Us

Conference Registration: 
Call 800.AMA.1150, or click on the Registration Tab for online registration.

For a receipt of your Conference registration, please contact

Event Questions: or 312.542.9077

Sponsors and Career Fair:
Contact Lore Gil