AMA International Collegiate Conference

Sheraton New Orleans
500 Canal Street, New Orleans, LA 70130
4/10/2014 8:00 AM - 4/12/2014 9:00 PM
Register before 3/11/2014 12:00 AM for early registration fee

AMA 36th Annual International Collegiate Conference
April 10-12, 2014
Sheraton New Orleans

View the Onsite Program (PDF). (You will receive this printed program with your registration materials).

The theme of the 36th Annual International Collegiate Conference will be Take 5: "Return of the Marketers". The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer.  

Opening Keynote Session
Thursday, April 10, 7:00pm

Dave Delaney, author of New Business Networking
Dave Delaney is a recognized leader, consultant and speaker on digital marketing, social media strategy, and business networking. He hosted one of the first parenting podcasts from 2005 – 2008, and he has been blogging for nearly a decade. In July 2012, Delaney was selected by Billboard Magazine as a digital marketing expert to follow. His book, New Business Networking, is available from Que Publishing.

Competitions Ceremony Keynote
Friday, April 11, 5:00pm

Luke Wyckoff, Chief Visionary Officer, Social Media Energies
The explosion of Social Media has caused thousands of brands to re-think traditional marketing tactics and renegotiate their relationships with technology. It is a tool that has the power to ultimately make or break a company. Luke Wyckoff will take a deeper look into why some companies get it and others don't.

Attend the popular Experience Speaks sessions, where students learn from top marketers in the field, learn Best Practices from your peers in the Chapter Leadership Sessions. We will offer an expanded onsite Marketing Strategy Competition, and a new Sales Certificate Program, presented by top companies in the field.

​We are pleased to have speakers from these top companies!
Converse Digital / Facebook / Lamar Advertising / The Coca-Cola Company
The Hershey Company / Yep Roc-Redeye / Ashley Furniture / Burger King / Social Media Energy / Strategic Resumes / Wix Lounge

The Collegiate Conference can inspire you and give you the tools you need, to start your career as a young marketing professional. Join the over 1,300 attendees at the 36th Annual International Collegiate Conference, and take your marketing to the next level! 


Student Registration: Call 800.AMA.1150, or click on the Registration Tab above to register online. For a receipt, email

Faculty Registration: Send your Name/University/AMA Member ID to by March 10th. ($100 faculty reg. fee after March 10th).

Cancellation Policy: All requests for cancellation must be received in writing to Cancellations received by March 19, 2014 will receive a full refund. After March 19, 2014, a refund minus a $55 cancellation fee will be granted. No refunds will be granted on after April 10, 2014. Submit your cancellation request in writing to Please include Member ID#. 

Conference Questions: or 312.542.9077
Sponsors and Career Fair, contact Lore Gil-Torres,
Twitter @CollegiateConf #amaicc


AMA 36th Annual International Collegiate Conference
The complete program will be available on-site, in New Orleans.

Student Program

Wednesday, April 9

Registration Pickup
4:00 pm – 6:00 pm
(Case finalists and SABRE participants ONLY)

Thursday, April 10

Conference Registration
7:30 am - 7:00 pm

Take 5, the Hershey Company
Case Competition Finals
8:00 am - 5:00 pm

SABRE Business Simulation
8:00 am- 4:00 pm

Chapter Exhibit Setup
8:00 am- 3:00 pm
3:30 pm - 5:00 pm (Judging)


T-Shirt Competition (Dropoff)
1:30 pm - 4:00 pm

What to Expect at the Conference
4:00 pm - 4:30 pm

Social Scramble/T-shirt Exchange
5:00 pm - 5:45 pm

President and President-Elect Networking Session
5:30 pm - 6:30 pm

Parade of Chapters Line Up

Opening Session and Keynote
7:00 pm - 8:30 pm

Exhibit Session (T-Shirt and Exhibit Voting)
8:30 pm - 10:00 pm

Marketing Strategy Competition Sign-up
(Friday AM session only- 1 team per chapter)
9:30 pm - until list is full

​Cross Fire:  Sign-up for Saturday Morning Networking Sessions
9:30 pm - 10:00 pm

Friday, April 11
Conference Registration
8:30 am - 4:00 pm

Conference T-shirt Pickup 
8:30 am - 10:30 am
(Have your t-shirt coupon ready/No pajamas, please)

Marketing Strategy Competition Sign-up
(Friday PM session only- 1 team per chapter)
8:30 am - until list is full

college2career Panel
9:00 am - 10:15 am

Experience Speaks
10:30 am - 11:15 am & 11:30 am - 12:15 pm 

Marketing Strategy Competition (For those who signed up at the Conference)
9:30 am - 11:45 am & 2:30 pm - 4:45 pm

Career Fair & Luncheon
12:30 pm - 2:45pm (Lunch from 12:30 pm - 1:30 pm)

2:00 pm - 2:45 pm

Leading Your Chapter to Success
3:00 pm - 3:45 pm

Kevin Huntgate- Secrets of Successful Job Seekers
4:00 pm - 4:45 pm

Competitions Awards Ceremony
Luke Wyckoff, keynote speaker
5:00 pm - 6:30 pm

Saturday, April 12
Conference Registration
8:30 am - 12:00 pm

Northwestern Mutual Sales Competition
9:00 am - 1:30 pm

Marketing Strategy Competition (Finals)
9:00 am - 12:45 pm

Leading Your Chapter to Success
9:00 am - 9:45

Experience Speaks
10:00 am - 10:45 am
11:00 am - 11:45 am

Cross Fire Networking Sessions (Multiple Sessions)
10:00am– 10:45am
11:00am– 11:45am
12:00pm – 12:45pm

Winning Case Presentation
12:00 pm - 1:15 pm

Sales Certificate Program- New!
12:45 pm - 4:15 pm

Awards Buffet Banquet
6:00 pm - 8:30 pm

Agenda subject to change- check the Program at the Conference for session details.

This event has passed and is unavailable for registration.

Hotel Location 
Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: 1 504.525.2500
Fax: 1 504.595.5552

Reservations: 1 888.627.7033

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street, Mardi Gras parades, Jazz Fest activities, Harrah’s Casino, the Ernest M. Morial Convention Center, the Aquarium of the Americas, IMAX Theater, Riverwalk Marketplace and the assortment of renowned restaurants and live music clubs of the Vieux Carré.

Room Rates:
$229.00 Single/Double Occupancy
$239.00 Triple Occupancy
$249.00 Quad Occupancy

Rates are subject to applicable state & local taxes, currently 14.75% & a $3.00 occupancy tax per room per night (subject to change without notice)

A deposit equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon, check-in, shall be applied to the first night of the reserved stay.

Rates are available three days prior and post of the meeting dates, based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.


Or call Sheraton New Orleans Reservations at 1 504.525.2500 or 1 888.627.7033 and ask for the American Marketing Association AMA Collegiate Conference room block.

Pending availability of rooms in the group block, the reservation group rate cut-off date is March 12, 2014.

The AMA has negotiated special group rates for the American Marketing Association AMA Collegiate Conference. You must make your hotel reservations by March 12, 2014 and properly identify yourself to qualify for the special group rate. After March 12, 2014, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon, check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of $100.00 plus tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit the Sheraton New Orleans for a full list of services & features.

As a complimentary service to registered guests, the hotel provides both wired and wireless access in the Link @ Sheraton.  The Link is located in the lobby, and it is well equipped with several computer terminals and printers.  The wireless access for the Link extends from the lobby upwards to the second floor level of the hotel, where guests can enjoy free wireless internet connectivity and an appetizing meal from the Roux Bistro restaurant.  Daily High Speed Internet Access tiered pricing structure for all guestrooms from $5.95 - $14.95 + tax daily.

Area Attractions, Events and Tourism
Please visit the New Orleans Convention and Visitors Bureau for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 



American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the Collegiate Conference in New Orleans, LA (MSY). A travel window is valid 3 days before and after each meeting.

You can easily access American’s fares and apply this discount by going to American Airlines to book your flight. Place the below Promotion Code  in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.

You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Promotion Code: 4344BR
Destination City: New Orleans, LA (MSY)
Are you an AAdvantage member?  Enroll now.

Tower Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m.-6 p.m. CST.  Or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.


Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.

Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

​Area Airport
Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 20-25 minutes depending on time of day & traffic
Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.  

From East
Take Interstate 10 West to the Canal Street Exit #235B.
Turn right on Canal Street.
The hotel is about 10 blocks down on the right side (at the corner of Camp Street).

From North
From the Causeway exit, take Interstate 10 East to the New Orleans Business District.
Continue to the Poydras Street exit.
Follow Poydras Street for approximately 8 blocks.
Turn left on Camp Street.
Continue on Camp Street for approximately 3 blocks.
The hotel will be on the right.

From South
Take Highway 90 to the Westbank Expressway.
Proceed on the Westbank Expressway to the Crescent City Connection (approximately 10 miles).
From the right lane, exit at Camp Street (8 red lights).
Turn right on Canal Street.

Taxi Cabs
Taxis are readily available at the Louis Armstrong New Orleans International Airport.  Rates are approximately $35.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Shuttle Service
You may reserve shared ride shuttle service between the Sheraton New Orleans Hotel and Louis Armstrong International Airport through New Orleans Airport Shuttle.  Rates are $20.00 per person one way / $38.00 per person roundtrip (subject to change without notice).  Please call 1 504.522.3500 for information or make reservations online at least 24 hours prior to your flight departure time at Sheraton New Orleans Hotel Airport Shuttle.

Streetcar Transportation
The Hotel is also located right on the Streetcar line which provides easy transit along Canal Street, St. Charles Avenue, and the Riverfront. One-way cost: $1.25 (subject to change without notice).

Paking at the Hotel
Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the Hotel. The overnight parking rate for cars is $38.00 plus tax per night (subject to change without notice).

​To learn more about AMA Event Sponsorship or Career Fair opportunities, contact Lore Gil at or call 312.542.9033.
































Customized sponsorship programs are also available!


 Contact Us

Conference Registration: 
Call 800.AMA.1150, or click on the Registration Tab for online registration.