AMA International Collegiate Conference

Sheraton New Orleans
500 Canal Street, New Orleans, LA 70130
3/19/2015 8:00 AM - 3/21/2015 5:00 PM
Register before 2/13/2015 12:00 AM for early registration fee


AMA 37th Annual International Collegiate Conference

March 19-21, 2015
Sheraton New Orleans

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we hope you can join us March 19-21, 2015.  Take your marketing to the next level and join over 1,400 marketers in New Orleans for professional development, cutting edge career advice, competitions, networking and fun. Register by February 12, 2015 and save!

The theme of the 37th Annual International Collegiate Conference is-
“AMAze Yourself!
View our pre-Conference Brochure
(Conference schedule subject to changes- check the Conference app or on-site brochure for final times/room assignments).


Who should attend:

Undergraduate Marketing students looking to learn from industry professionals about careers and cutting edge Marketing and Sales practices. AMA collegiate chapters that want to celebrate their successes and learn Best Practice chapter management techniques, and students and AMA faculty advisors wanting to network with their peers.

The AMA International Collegiate Conference can inspire you and give you the tools you need, to start your career as a young marketing professional. 


March 19th, 7:00pm- Opening Keynote Speaker
Michael A. McCullough, EVP, CMO

The Miami HEAT, the HEAT Group

 
 
Michael McCullough’s role with the Miami HEAT could best be described as the “brand architect” for the club. One of the top-rated speakers from past AMA Collegiate Conferences, we are excited to invite Mr. McCullough back as our Opening Keynote speaker. Michael McCullough BIO
 

March 20th, 5:00pm- Competitions Ceremony Keynote Speaker
Jia Jiang
Founder of FearBuster, author of Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection
 
 
To conquer the fear of rejection, Jia Jiang embarked on a personal quest and started a blog to face 100 Days of Rejection. He will share this valuable experience on facing rejection and living without fear. Jia Jiang BIO
 

 
Student Registration
  ​ By Feb. 12, 2015​​ ​After Feb. 12, 2015                                               
           ​AMA-member   ​Early Bird $200     ​$225
        Non-member​ ​Early Bird $247     $262
 
To receive the Early Bird rate, registrations and payments must be received or completed by 11:59pm Central Time, February 12, 2015. After February 12, the regular rate applies. On-site registration at the Conference is available at the regular rate, with a cashier's check, or credit card payment, due at time of registration.
 
Student Registration Button


Or submit the Registration Form with payment (must be received w/payment by Feb. 12 to receive Early Bird Rate).


Faculty Advisor Registration- For those reported by the chapter on file as Faculty Advisor as of December 1, 2014, the below rates apply:

Complimentary before or on February 12, then $100 after February 12, 2015 (and on-site). For those not on file with AMA National as Faculty Advisor by December 1, 2014 a registration fee of $100 will automatically apply. Faculty Only- Email the Registration Form to Elisa Rogge, erogge@ama.org


Conference Registration Receipts: Call 800.AMA.1150,  or email info@ama.org

Cancellation Policy: All requests for cancellation must be received in writing to info@ama.org. After February 25, 2015, there will be a $55 cancellation fee. No refunds will be granted after March 18, 2015. Please include name and AMA Member ID#. Registrants wishing to cancel and substitute may do so by sending a written request with both students' information to info@ama.org at least two weeks prior to the Event.

Registration for or participation in this AMA event and associated activities constitutes an agreement by the registrant to permit the AMA to the use and distribution (now and in the future) of the registrant or attendee's image and/or voice in photographs, videos, electronic reproductions, and audiotapes of such events and activities. For questions or concerns, please call 800.262.1150 or email info@ama.org

Twitter @CollegiateConf #amaicc

AMA 37th Annual International Collegiate Conference

The Tentative Agenda below is subject to changes. The full program will be available before the Conference via the AMA app, printed programs will be available at the Conference.

Student Program

Wednesday, March 18

Registration Pickup
4:00 pm – 6:00 pm
(Case finalists and confirmed SABRE participants ONLY)

Thursday, March 19

Conference Registration
7:30 am - 7:00 pm

Case Competition Finals
8:00 am - 5:00 pm

SABRE Business Simulation
8:00 am- 4:00 pm

Chapter Exhibit Setup
8:00 am- 3:00 pm
3:30 pm - 5:00 pm (Judging)

CPG Camp
1:30 pm - 4:00pm

 
T-Shirt Competition (Dropoff)
1:30 pm - 4:00 pm

What to Expect at the Conference
4:00 pm - 4:30 pm

Social Scramble/T-shirt Exchange
5:00 pm - 5:45 pm

Presidents' Council Reception
5:45 pm - 6:30 pm

Parade of Chapters Line Up
6:00pm

Opening Session and Keynote
Michael McCullough, the Miami HEAT Group
7:00 pm - 8:30 pm

Exhibit Session (T-Shirt and Exhibit Voting)
8:30 pm - 10:00 pm

Friday, March 20
Conference Registration
8:30 am - 4:00 pm

Conference T-shirt Pickup 
8:30 am - 10:30 am
(Have your t-shirt coupon ready/No pajamas, please)

Marketing Strategy Competition Sign-up
(Friday PM session only- 1 team per chapter)
8:30 am - until list is full

College2Career Panel
9:00 am - 10:15 am

Experience Speaks
10:30 am - 11:15 am & 11:30 am - 12:15 pm 

Marketing Strategy Competition (Confirmed teams, 1 team per chapter)
9:30 am - 11:45 am & 2:30 pm - 4:45 pm

Career Fair & Luncheon
12:30 pm - 2:45pm (Lunch from 12:30 pm - 1:30 pm)

CPG Camp
1:30 pm - 4:00 pm

SABRE Recap
2:00 pm - 2:45 pm

Leading Your Chapter to Success
3:00 pm - 3:45 pm

Special Speaker Session
Russ Klein, CEO, AMA
4:00 pm - 4:45 pm

Competitions Awards Ceremony
Special Keynote- Jia Jiang
5:00 pm - 6:30 pm

Saturday, March 21, 2015

Northwestern Mutual and DHL Sales Competition
9:00 am - 1:30 pm

Marketing Strategy Competition (Finals)
9:00 am - 12:45 pm

Leading Your Chapter to Success
9:00 am - 9:45

Experience Speaks
10:00 am - 10:45 am
11:00 am - 11:45 am

Cross Fire Networking Sessions (Multiple Sessions)
11:00am– 11:45am
12:00 pm- 12:45pm

Winning Case Recap Presentation
12:00 pm - 1:15 pm

Sales Certificate Program- Improved!
1:15 pm - 4:45 pm

Awards Buffet Banquet
6:00 pm - 8:30 pm


Agenda subject to change- check the Program app prior to the Conference for session details.

Opening Keynote Session
Thursday, March 19, 7:00pm
Michael A. McCullough, EVP, CMO

The Miami HEAT, the HEAT Group

Michael McCullough’s role with the Miami HEAT could best be described as the “brand architect” for the club. McCullough oversees the Branding / Advertising / Promotion, Social Media, Retail Operations, Broadcasting, Creative Design, Game Operations and Events, Community Affairs, Business Strategy and Analytics, HEATV, Digital Communications and Applications and Business Communications functions for the Miami HEAT and AmericanAirlines Arena. One of the top-rated speakers from past AMA Collegiate Conferences, we are excited to invite Mr. McCullough back as our Opening Keynote speaker.

Special Speaker Session
Friday, March 20, 4:00pm
Meet and Learn from the AMA’s New CEO, Russ Klein

Did you know the AMA has a new CEO, Russ Klein?  He comes to the AMA with more than 30 years of top marketing experience, having served as CMO of Arby’s, Burger King, 7-Eleven and Dr Pepper/7Up companies. In addition to senior marketing roles for multiple corporations, Russ’ early agency experience included account management and leadership positions at Leo Burnett Company and Foote Cone & Belding where he managed such brands as Gatorade, Kimberly-Clark, McDonald’s, and United Airlines.  At this session, you’ll be able to learn from his experiences and hear about some of the exciting changes coming to the AMA!

 
Competitions Ceremony Keynote
Friday, March 20, 5:00pm

In this special 30-minute keynote session, hear from Jia Jiang, founder of the popular blog and video series 100 Days of Rejection, and author of Rejection Proof: How I Beat Fear and Became Invincible Through 100 Days of Rejection. We are sure Mr. Jiang’s presentation will AMAze you, as he shares his experience of shifting perspective to overcome fear in the face of adversity.

Experience Speaks
Friday, March 20,  10:30 & 11:30am
Saturday, March 21, 10:00 & 11:00am
 

Successful marketing professionals share their accumulated wisdom about the current state of marketing, how it has evolved, and the tools you need to be successful in today's marketplace. This year's group of speakers will present on a mix of topics from career, to social media, sustainability, to interviewing - all things to take your marketing career to the next level!

Already registered on site? Please log in first in the upper right corner of the site before proceeding.

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$272.00

$225.00

   

Hotel Location 
Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: 1 504.525.2500
Fax: 1 504.595.5552

Reservations: 1 888.627.7033
 

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street, Mardi Gras parades, Jazz Fest activities, Harrah’s Casino, the Ernest M. Morial Convention Center, the Aquarium of the Americas, IMAX Theater, Riverwalk Marketplace and the assortment of renowned restaurants and live music clubs of the Vieux Carré.

Room Rates:
Main House $229 Single/Double, $239 Triple, $249 Quad Occupancy
Club Level $259 Single/Double, $269 Triple, $279 Quad Occupancy

Rates are subject to applicable state & local taxes, currently 14.75% & a $3.00 occupancy tax per room per night (subject to change without notice)

A deposit equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon, check-in, shall be applied to the first night of the reserved stay.

Rates are available three days prior and post of the meeting dates, based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Sheraton AMA International Collegiate Confernence Online Booking
 

Or call Sheraton New Orleans Reservations at 1 504.525.2500 or 1 888.627.7033 and ask for the American Marketing Association AMA Collegiate Conference room block.

 

The AMA has negotiated special group rates for the American Marketing Association AMA Collegiate Conference. You must make your hotel reservations by February 13, 2015,  and properly identify yourself to qualify for the special group rate. Rooms are pending availability in the AMA group block. Once the group block has sold out, the regular rate will apply. If group block rooms remain after February 13, 2015, the group block rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate.

A deposit equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon, check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of $100.00 plus tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit the Sheraton New Orleans for a full list of services & features.

Sheraton Club Level

Reserve one of our Club level rooms or suites in New Orleans and enjoy another side to the Sheraton New Orleans Hotel. Relax in the newly renovated private Club Lounge and sip a cup of coffee each morning while taking in breathtaking views of the Mississippi and preparing for your day .
Club Lounge Features:
  • Breakfast served daily
         - 6:30am - 10:00am, Monday - Friday
         - 7:00am - 10:00am, Saturday - Sunday
  • Evening hors d'oeuvres presentation daily from 5:30pm - 8:30pm
  • Club Level guests are given 24-hour Club Lounge access
  • Club Lounge attendant service from 6:30am - 10am and 5:30pm - 10pm daily
  • Complimentary high speed internet access 
 
Club Level Guest Room Features:
  • Access to the Club Lounge
  • Plush Bath robes
  • Upgraded Bath amenities
  • Complimentary bottled water
  • Complimentary local and toll free calls (up to 60 minutes per call)

As a complimentary service to registered guests, the hotel provides both wired and wireless access in the Link @ Sheraton.  The Link is located in the lobby, and it is well equipped with several computer terminals and printers.  The wireless access for the Link extends from the lobby upwards to the second floor level of the hotel, where guests can enjoy free wireless internet connectivity and an appetizing meal from the Roux Bistro restaurant.  Daily High Speed Internet Access tiered pricing structure for all guestrooms from $5.95 - $14.95 + tax daily.

Area Attractions, Events and Tourism
Please visit the New Orleans Convention and Visitors Bureau for additional city information.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to collegiate@ama.org  at least 14 days in advance of the beginning of the meeting. 

 

Tower Travel

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 a.m.-6 p.m. CST.  Or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.

 

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.

Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.

Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

​Area Airport
Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 20-25 minutes depending on time of day & traffic
Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.  

Transportation
Taxi Cabs
Taxis are readily available at the Louis Armstrong New Orleans International Airport.  Rates are approximately $35.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Shuttle Service provided by Airport Shuttle
Round trip from Airport $38 per person
One Way $20 per person

There are a few simple rules—
·         You must book Shuttle reservation online at least 24 hours prior to your flight arrival time.
·         To change an existing online reservation via phone call 866-596-2699. (Original reservation must be made online.)

Driving Directions to the Sheraton
From East
Take Interstate 10 West to the Canal Street Exit #235B.
Turn right on Canal Street.
The hotel is about 10 blocks down on the right side (at the corner of Camp Street).

From North
From the Causeway exit, take Interstate 10 East to the New Orleans Business District.
Continue to the Poydras Street exit.
Follow Poydras Street for approximately 8 blocks.
Turn left on Camp Street.
Continue on Camp Street for approximately 3 blocks.
The hotel will be on the right.

From South
Take Highway 90 to the Westbank Expressway.
Proceed on the Westbank Expressway to the Crescent City Connection (approx10 miles).
From the right lane, exit at Camp Street (8 red lights).
Turn right on Canal Street.

Streetcar Transportation
The Hotel is also located right on the Streetcar line which provides easy transit along Canal Street, St. Charles Avenue, and the Riverfront. One-way cost: $1.25 (subject to change without notice).

Paking at the Hotel
Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the Hotel. The overnight parking rate for cars is $38.00 plus tax per night (subject to change without notice).

Thank you to our sponsors for their generous support of the International Collegiate Conference, and supporting the next generation of marketers.

Many levels of sponsorship are available- To learn more about AMA Event Sponsorship or Career Fair opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.

   
 CASE COMPETITION SPONSOR 
vitaminwater


    

 
 CAREER PARTNER SPONSORS

   

 

   
​SPONSORS AND CAREER FAIR PARTICIPANTS

  

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 Customized sponsorship programs are also available,
contact Lore Gil at lgil@ama.org or call 312.542.9033.
 

 Conference Photos and Videos

 
Thank you to Pierce Harman for capturing the energy of the International Collegiate Conference.

Official Photo Gallery (Available until 6/15/14)

Official Conference Video

2013-14 AMA Year In Pictures Photo Montage
 

 Contact Us

 
Conference Registration: 
Call 800.AMA.1150, or click on the Registration Tab for online registration.

For a receipt of your Conference registration, please contact info@ama.org

Event Questions:
collegiate@ama.org or 312.542.9077

Sponsors and Career Fair:
Contact Lore Gil lgil@ama.org