AMA 2014 Marketing & Public Policy Conference

Omni Parker House
60 School Street, Boston, MA 02108
6/5/2014 4:00 PM - 6/7/2014 5:00 PM
Register before 4/21/2014 11:59 PM for early registration fee

The Marketing & Public Policy Conference is the premier national and international event for marketing academics, public policy makers, and marketers interested in social and public policy. 

The Past, Present, and Future of Marketing & Public Policy: Creating a Better Tomorrow

With growing populations and an increasing demand for improved standards of living, humankind faces many challenges.  These include increasing acceptance of sustainable business practices, improving consumer health and well-being, decreasing poverty and improving consumer financial welfare, among others.

Review the prelimary program
Learn more about the conference and doctoral consortium at:​

2014 Co-Chairs

Elizabeth Miller, Associate Professor, Isenberg School of Management, University of Massachusetts
George Milne, Professor, Isenberg School of Management, University of Massachusetts
Easwar Iyer​, Professor, Isenberg School of Management, University of Massachusetts 



To register for the conference, please click the registration tab.
Doctoral students should use the paper form and send it to AMA customer service as directed on the form.

Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at Cancellations received by 3 May 2014 receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. 

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to​ at least two weeks prior to the event start date.

No refunds will be given as of 16 May 2014. ​

A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.​


Tweet with us: #AMAPublicPolicy14​​​​​​​​​​



The Past, Present, and Future of Marketing & Public Policy: Creating a Better Tomorrow

With growing populations and an increasing demand for improved standards of living, humankind faces many challenges.  These include increasing acceptance of sustainable business practices, improving consumer health and well-being, decreasing poverty and improving consumer financial welfare, among others. 

Review the Prelimary Program​

Thursday, 5 June 2014​
​5:00 p.m. - 6:00 p.m. ​Opening Reception
​Friday, 6 June 2014
​8:30 a.m. - 10:00 a.m. ​Academic Sessions
​10:30 a.m. - 12:00 p.m. ​Academic Sessions
​12:00 p.m. - 1:30 p.m. ​Keynote Luncheon
​1:45 p.m. - 3:15 p.m.  ​Academic Sessions
​3:45 p.m. - 5:15 p.m. ​Academic Sessions
​5:30 p.m. - 6:30 p.m. ​Reception
​Saturday, 7 June 2014
​8:30 a.m. - 10:00 a.m. ​Academic Sessions
​10:30 a.m. - 12:00 p.m. ​Academic Sessions
​12:00 p.m. - 1:30 p.m ​Luncheon
​​1:30 p.m. - 3:00 p.m.  ​Academic Sessions
​3:30 p.m. - 5:00 p.m. ​Academic Sessions


Authors, Chairs, and Presenters

Pankaj Aggarwal, University Of Toronto
Luis Alberto Barreiro Pousa, University Of Havana
Abdullah Aldousari, Rutgers University  
Punam Anand Keller, Dartmouth  
Laurel Anderson, Arizona State University
Yana Andonova, University Of Massachusetts - Amherst  
Craig Andrews, Marquette University 
Wendy Attaya, Boland American University
Françoise Aude Passerard, Hec Paris  
Caroline Austin, Montana State University
Jonathan Avila, Wal-Mart Stores Inc.  
Laurel Aynne Cook, University Of Arkansas
Kelvin Balcombe, Unviersity Of Reading
Wided  Batat, University Lyon 
Karen Becker-Olsen, The College Of New Jersey  
Florence  Benoit-Moreau, Paris-Dauphine University 
Jim Bettman, Duke University 
Lauren Block, Baruch College Cuny
Sterling Bone, Utah State University
Mitchell Borger, Macy'S  
Paula Brauer, University Of Guelph
David Brinbger, Virginia Tech  
Melissa Bublitz, University Of Wisconsin
Rachael Budowle, University Of Wyoming
Scot Burton, University Of Arkansas
Kristen  Cameron, University Of Georgia
Adrian Camilleri, Duke University  
Mark Camilleri, University Of Malta
Les Carlson, University Of Nebraska
Kealy  Carter, University Of South Carolina  
Richard Caselli, M.D. Mayo Clinic
Chatherine Chang, Nielsen  
Yuna Cho, Villanova University  
Conrad Choiniere, Us Food & Drug Administration  
Glenn Christensen, Brigham Young University
Paul Connell, Stony Brook University
Bettina Cornwell, University Of Oregon
June Cotte, Western University 
Cassandra Davis, University Of Arkansas  
Kathleen Debevec, University Of Massachusetts - Amherst
imothy  Dewhirst, University Of Guelph
Joshua Dorsey, West Virginia University
Claudia  Dumitrescu, Whitworth University 
Hristina Dzhogleva, University Of Pittsburgh
Julie Edell, Britton Duke University
Richard Edwards, University Of Otago
Mohammed  El Hazzouri, Mount Royal University
Leila Elgaaied-Gambier, University Of Cergy-Pontoise
Nathaniel  Evans, University Of Georgia
Sophia Evett, Salem State University
Ileana  Díaz Fernández, University Of Havana
Stacey Finkelstein, Baruch College 
Paula  Fitzgerald, West Virginia University
Susan Fournier, Boston University 
Alexa Fox, University Of Mephis  
Iain Fraser, University Of Ken
Philip Gendall, University Of Otago
James  Gentry, University Of Wyoming
Anastasia Goodstein, Ad Council  
Stephen Gould, Baruch College 
Sonya Grier, American University 
Mariea Grubbs Hoy, University Of Tennessee
Gregory Gundlach, University Of North Florida  
Anne-Marie Hakstian, Salem State University
Anne  Hamby, Virginia Tech  
Manoj Hastak, American University 
Benjamin Healey, University Of Otago
Geraldine Henderson, Rutgers University 
Jennifer  Herbst, Quinnipiac University 
Sally Hibbert, University Of Nottingham
Ronald Hill, Villanova University 
Janet Hoek, University Of Otago
David Horne, California State University  
Gwyneth  Howell, University Of Sydney
Betsy Howlett, University Of Arkansas
Stephanie Ivey, University Of Memphis
Satish  Jayachandran, University Of South Carolina
Thomas Jensen, University Of Arkansas
Robert Jewell, Kent State University
Mengtian Jiang, Michigan State University
Mary Jo Bitner, Arizona State University
Elise  Johansen Harvey, University Of Nebraska  
Jeff Joire, Washington State University
Michael Kamins, Stonybrook University 
Vinay Kanetkar, University Of Guelph
Patrick  Kaufmann, Boston University 
Jeremy Kees, Villanova University 
Sarah  Keller, Montana State University
Kerissa Kelly-Slaten, California State University
Denise Kennedy, Mayo Clinic 
Sookyong Kim, Michigan State University
Sheri Klein, Ad Council  
Christine  Kowalczyk, East Carolina University
Umit Kucuk, City University Seattle
Naresh  Kumar, University Of Miami
Cait  Lamberton, University Of Pittsburgh
Richard  Larrick, Duke University 
Bret  Leary, University Of Wyoming
Wonkyon Lee, Western University 
Birgit  Leisen Pollack, University Of Wisconsin - Oshkosh  
Elzbieta  Lepkowska-White, Skidmore College 
Abbey Levenshus, University Of Tennessee
Marian Levy, University Of Memphis
Jordan Lin, Us Food & Drug Administration  
Richie Liu, Washington State University
Ben Lowe, University Of Kent
Kelley Main, University Of Manitoba
Louise Marsh, University Of Otago
Ingrid Martin, California State University
Kelly Martin, Colorado State University
Wade Martin, California State University
Chrissy  Martins, Iona College 
Marlys Mason, Oklahoma State University
Daniele Mathras, Arizona State University
Angela Mattie, Quinnipiac University 
Anna Mcalister, Michigan State University
Ruth Mcdonald, University Of Warwick
Martin Mende, Florida State University
Matthew Meng, Boston University 
Stacey Menzel Baker, University Of Wyoming
Elizabeth Miller, University Of Massachusetts - Amherst  
Rohan Miller, University Of Western Sydney
George Milne, University Of Massachusetts - Amherst  
John Mittelstaedt, University Of Wyoming
Carol Motley, University Of Alabama
Amaradri  Mukherjee, University Of Arkansas
Mark Mulder, Pacific Lutheran University
Pat Murphy, University Of Notre Dame
Rajesh  Nanarpuzha, Indian Institute Of Management  
Nada  Nasr Bechwati, Beley University 
Courtney Nations Baker, University Of Wyoming  
Gergana Nenkov, Boston College 
Richard Netemeyer, University Of Virginia
Hieu Nguyen, California State University
Peter Nguyen, Western University 
Patricia Norberg, Quinnipiac University 
Theo Noseworthy, University Of Guelph
Victoria-Sophie  Osburg, Georg-August-University  
Amy Ostrom, Arizona State University
Beatrice  Parguel, Paris-Dauphine University 
Ellen Peters, Ohio State University  
Ross Petty, Babson College 
Joe Pfeiffer, Gravity  
Dante Pirouz, Western University 
Ben Poltarak, Ad Council  
Deidre  Popovich, Emory University 
Jessie Quintero-Johnson, University Of Massachusetts - Boston  
Nadina  Raluca Luca, University Of Nottingham
Anita Rao, University Of Chicago
Justine Rapp, San Diego State University  
Steven Rayburn, Texas State University
Nora Rifon, Michigan State University
Susan Roakes, University Of Memphis
J.R. Roberts, Security Expert 
Dariely Rodriguez, New York State Assistant Attorney General  
Dan Romer, University Of Pennsylvania
Spencer Ross, Simmons School Of Mangement
Marla Royne, University Of Memphis
Cristel Russell, American University  
Linda Salisbury, Boston College 
Ankur Sarin, Indian Institute Of Management
Debra Scammon, University Of Utah  
Tracey Schaller, Georgia Gwinnett College
Mary  Schramm, Quinnipiac University 
Michael Sciandra, University Of Pittsburgh
Maura Scott, Florida State University
Sankar  Sen, Baruch College 
Avni Shah, Duke University 
Renee  Shaw Hughner, Arizona State University
Clifford Shultz, Loyola University Chicago
Jayati Sinha, Florida International University
Mona Sinha, Southern Polytechnic State University  
Ronn Smith, University Of Arkansas
Diogo Souza Monteiro, University Of Kent  
Micha  Strack, Georg-August-University  
Emily  Tanner, Oklahoma State University
Elizabeth Taylor Quilliam, Michigan State University  
Spencer Tinkham, University Of Georgia
Waldemar  Toporowski, Georg-August-University  
Remi Trudel, Boston University 
Rebecca Trump, Baruch College 
Peter Ubel, Duke University 
Natalie Van Pelt, University Of Arkansas
Kristen Walker, California State University  
Rebecca Walker Naylor, Ohio State University  
Michael Walsh, West Virginia University
Emily Wang, University Of Massachusetts - Amherst  
Josh Wiener, Oklahoma State University
William Wilkie, University Of Notre Dame
Timothy Wilkinson, Whitworth University 
Jerome Williams, Rutgers University Rutgers University
Karen Winterich, Pennsylvania State University
Lan Xia, Bentley University 
Guang-Xin Xie, University Of Massachusetts - Boston  
Michael Yaki, Us Commission On Civil Rights  
Marie  Yeh, Loyola University Maryland
Sunghwan  Yi, University Of Guelph
Min Zhao, University Of Toronto

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60 School Street

Boston, MA 02108

Phone: 1 617.227.8600

​All conference activities take place in the official conference hotel, the Omni Parker House. This grand luxury hotel has been symbolic to Boston’s rich history and culture since 1855. Old world charm and elegance are accompanied by all of the modern conveniences of a world-class establishment. Nestled in the heart of downtown Boston, the Omni Parker House is located along the Freedom Trail and at the foot of Beacon Hill, Boston Common, Quincy Market and Faneuil Hall marketplace. The hotel offers easy access for visitors looking to tour Harvard University Cambridge and only a short walk to Boston Harbor. The Omni Parker House is just 2.3 miles from Logan International Airport (10 minutes).

Join the complimentary Select Guest Loyalty program to add an extra personal touch to your stay. With benefits such as morning beverage delivery service, pressing of 2 items of clothing, complimentary wireless Internet and green options, this will enhance what is sure to be an already enjoyable stay.

Room Rates:

$219.00 single/double occupancy per night
Rates are subject to applicable state & local taxes, currently 14.45%, which are subject to change without notice.

Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Or call Omni Reservations at 1 800.THE.OMNI and ask for the American Marketing Association Marketing & Public Policy Conference room block.

The reservation cut-off date is May 5, 2014
The AMA has negotiated special group rates for the Marketing & Public Policy Conference. You must make your hotel reservations by May 5, 2014 and properly identify yourself (American Marketing Association Marketing & Public Policy Conference) to qualify for the special group rate.  After May 5, 2014, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate.  A deposit in the amount of (1) one night’s room & tax for each confirmed room will be due at time of booking.  Cancellations made after 12:00 p.m. hotel time the day prior to arrival & no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 3:00 p.m., and check out is at 12:00 p.m.  Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available.  Guests checking out early will be assessed an early departure fee of one night’s room & tax.  Upon check in, guests will be asked to verify their departure date.  At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit Omni Parker House for a full list of services & features.

Area Attractions & Events

Please visit the Greater Boston Convention & Visitors Bureau for additional city information.

Conference Attire 

Conference attire is business casual.  Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the Marketing & Public Policy Conference in Boston, MA (BOS). A travel window is valid 3 days before and after each meeting.
You can easily access American’s fares and apply this discount by going to American Airlines to book your flight. Place the below Promotion Code  in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.
You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Promotion Code: 7264DK
Destination City: Boston, MA (BOS)

Are you an AAdvantage member?  Enroll now.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at
Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.
Alamo Rent-A-Car
Drive Happy with Alamo where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.  
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.
Please Note: If traveling via GPS you must enter the 02108 zip code in your GPS device or you will be directed to another School Street in the Boston area. A second option is to request directions to 45 Province Street, which is located directly next to the hotel.

Traveling from points North via 95 South
Take 95 South to Exit 46 and onto Route 1 South. Stay on Rt. 1 South and proceed over the Tobin Bridge (toll) into Boston. Take the left ramp onto Rt. 93 South then Exit 24 for Government Center. Turn left onto John Fitzgerald Surface Rd. then turn right onto State St. Proceed straight; the road name will change to Court St. Bear left onto Tremont St. then turn left onto School St. The Omni Parker House is immediately on your right.

Traveling from points South via 95 North
Take 95 North to Exit 12 and merge onto Rt. 93. Proceed on Rt. 93 into Boston and take Exit 23 for Government Center. Turn left onto John Fitzgerald Surface Rd. then turn right onto State St. Proceed straight; the road name will change to Court St. Bear left onto Tremont St. then turn left onto School St. The Omni Parker House is immediately on your right.

Traveling from points North via 93 South
Follow signs for 93 South, Boston-Quincy. Take the Government Center Exit No.24A. Proceed straight onto Clinton St. to the first set of lights. At the lights take a left onto North St. follow North St. to the end and take a left onto Congress St. Follow congress to the first set of lights and bear right onto State St. (which becomes court St. almost immediately) Follow Court St. one block and bear left at the fork onto Tremont St. Follow Tremont St. to the next set of lights and bear left onto School St. The hotel will be on your right hand side

Traveling from points South via 93 North
Take Exit No. 23 Government Center / Faneuil Hall. At the top of the ramp follow signs for Government Center/Faneuil Hall. This will put you onto North Street. At the end of North Street (1/4th of a mile) make a left onto Congress Street. Take your first right onto State Street (which becomes Court St. almost immediately) and follow it to the end, making a left at the fork onto Tremont Street. Take your first left onto School Street and the Omni Parker House is immediately on the right.

From the Mass Pike (route 90)
Follow Mass Pike going Eastbound to exit 24 B. This exit will put you on Rte 93 going North. Follow directions directly above going 93 North to get to the Omni Parker House.

From Logan International Airport (2.5 miles)
Exit Airport and follow signs for the Ted Williams Tunnel. Take exit 24 for 93 North. Follow 93 North to exit 23 Government Center. At the set of traffic lights make a left around the loop which will put you onto North Street. At the end of North Street (1/4th of a mile) make a left onto Congress Street. Take your first right onto State Street (which becomes Court St. almost immediately) and follow it to the end, making a left at the fork onto Tremont Street. Take your first left onto School Street and the Omni Parker House is immediately on the right.

Taxi Service
Taxis are recommended for transportation to & from the Logan International Airport (BOS).  Fares are approximately $20.00-$28.00 one-way and the ride takes 15-20 minutes, depending on traffic.

Public Transportation
Eco-friendly travelers can take advantage of Boston’s MBTA train service located only one block from the hotel. From Logan Airport take the Blue Line to Government Center, only a three minute walk to the hotel. The fare is $2.50 one-way (subject to change).
For information on public transportation, please visit Massachusetts Bay Transportation Authority.

Airport Shuttle
GO Boston Shuttle provides shared airport transportation.  For more information, please call 1 888.437.4379 or visit GO Boston Shuttle.  Reservations are required.

Valet parking is available at the hotel for $39.75 overnight. Additional fee for late pick-up after 1:00 p.m. on day of departure is $12.00. When you arrive, please stop in front of the School Street entrance to the Omni Parker House and speak to the Doorman. All rates are subject to change.
The maximum clearance for vehicles is 6’7” in the garage. However, they can accommodate a limited number of oversized vehicles in an open lot close to the hotel. There is no additional charge for this service. Alternatively, there are additional self-parking options nearby to which the hotel staff will be happy to direct you.




 Benefits of Attending:

  • Establish and deepen relationships with your peers in networking breaks & receptions and awards luncheon.
  • Interact with academicians, government researchers and public policy makers
  • Hear from some of marketing academia’s key thought leaders in compelling special sessions 
  • Join a supportive community of junior and senior faculty members all concerned with the intersections of marketing and public policy 

 Future Conferences


​AMA Public Policy '15 - Washington, D.C.
AMA Public Policy '16 - Austin, TX
AMA Public Policy '17 - Washington, D.C.


 Past Conferences


AMA Public Policy '13 - Washington, D.C.
AMA Public Policy '12 - Atlanta, GA
AMA Public Policy '11 - Washington, D.C.