AMA 2014 Marketing & Public Policy Conference

Omni Parker House
60 School Street, Boston, MA 02108
6/5/2014 4:00 PM - 6/7/2014 5:00 PM
Register before 4/22/2014 12:00 AM for early registration fee


The Marketing & Public Policy Conference is the premier national and international event for marketing academics, public policy makers, and marketers interested in social and public policy. 


The Past, Present, and Future of Marketing & Public Policy: Creating a Better Tomorrow

With growing populations and an increasing demand for improved standards of living, humankind faces many challenges.  These include increasing acceptance of sustainable business practices, improving consumer health and well-being, decreasing poverty and improving consumer financial welfare, among others.
 

Review the program


2014 Co-Chairs

Elizabeth Miller, Associate Professor, Isenberg School of Management, University of Massachusetts
George Milne, Professor, Isenberg School of Management, University of Massachusetts
Easwar Iyer​, Professor, Isenberg School of Management, University of Massachusetts 

 

Registration

To register for the conference, please click the registration tab.
Doctoral students should use the paper form and send it to AMA customer service as directed on the form.

Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at info@ama.org. Cancellations received by 3 May 2014 receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. 

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org​ at least two weeks prior to the event start date.

No refunds will be given as of 16 May 2014. ​

A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.​

 

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This event has passed and is unavailable for registration.

​AMA TRAVEL PROGRAM
American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the Marketing & Public Policy Conference in Boston, MA (BOS). A travel window is valid 3 days before and after each meeting.
You can easily access American’s fares and apply this discount by going to American Airlines to book your flight. Place the below Promotion Code  in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.
You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Promotion Code: 7264DK
Destination City: Boston, MA (BOS)

Are you an AAdvantage member?  Enroll now.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at association@towertravel.com.
 
Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees.  They are dedicated to providing superior customer service and hassle-free travel arrangements.  Please note that fees, restrictions and cancellation penalties will apply.
Alamo Rent-A-Car
Drive Happy with Alamo where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.  
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.
​Directions
Please Note: If traveling via GPS you must enter the 02108 zip code in your GPS device or you will be directed to another School Street in the Boston area. A second option is to request directions to 45 Province Street, which is located directly next to the hotel.

Traveling from points North via 95 South
Take 95 South to Exit 46 and onto Route 1 South. Stay on Rt. 1 South and proceed over the Tobin Bridge (toll) into Boston. Take the left ramp onto Rt. 93 South then Exit 24 for Government Center. Turn left onto John Fitzgerald Surface Rd. then turn right onto State St. Proceed straight; the road name will change to Court St. Bear left onto Tremont St. then turn left onto School St. The Omni Parker House is immediately on your right.

Traveling from points South via 95 North
Take 95 North to Exit 12 and merge onto Rt. 93. Proceed on Rt. 93 into Boston and take Exit 23 for Government Center. Turn left onto John Fitzgerald Surface Rd. then turn right onto State St. Proceed straight; the road name will change to Court St. Bear left onto Tremont St. then turn left onto School St. The Omni Parker House is immediately on your right.

Traveling from points North via 93 South
Follow signs for 93 South, Boston-Quincy. Take the Government Center Exit No.24A. Proceed straight onto Clinton St. to the first set of lights. At the lights take a left onto North St. follow North St. to the end and take a left onto Congress St. Follow congress to the first set of lights and bear right onto State St. (which becomes court St. almost immediately) Follow Court St. one block and bear left at the fork onto Tremont St. Follow Tremont St. to the next set of lights and bear left onto School St. The hotel will be on your right hand side

Traveling from points South via 93 North
Take Exit No. 23 Government Center / Faneuil Hall. At the top of the ramp follow signs for Government Center/Faneuil Hall. This will put you onto North Street. At the end of North Street (1/4th of a mile) make a left onto Congress Street. Take your first right onto State Street (which becomes Court St. almost immediately) and follow it to the end, making a left at the fork onto Tremont Street. Take your first left onto School Street and the Omni Parker House is immediately on the right.

From the Mass Pike (route 90)
Follow Mass Pike going Eastbound to exit 24 B. This exit will put you on Rte 93 going North. Follow directions directly above going 93 North to get to the Omni Parker House.

From Logan International Airport (2.5 miles)
Exit Airport and follow signs for the Ted Williams Tunnel. Take exit 24 for 93 North. Follow 93 North to exit 23 Government Center. At the set of traffic lights make a left around the loop which will put you onto North Street. At the end of North Street (1/4th of a mile) make a left onto Congress Street. Take your first right onto State Street (which becomes Court St. almost immediately) and follow it to the end, making a left at the fork onto Tremont Street. Take your first left onto School Street and the Omni Parker House is immediately on the right.

Transportation
Taxi Service
Taxis are recommended for transportation to & from the Logan International Airport (BOS).  Fares are approximately $20.00-$28.00 one-way and the ride takes 15-20 minutes, depending on traffic.

Public Transportation
Eco-friendly travelers can take advantage of Boston’s MBTA train service located only one block from the hotel. From Logan Airport take the Blue Line to the State Street stop, only a three minute walk to the hotel. $2.50 each way. #22 stops at Terminals A & B and the Airport subway station. Bus #33 stops at Terminals C & E and the Airport subway station. Take Logan Airport Terminal A shuttle bus towards Loop. Take Bus Walk 1 minute to Airport Station and take the MBTA Blue Line to the State Street stop.​
For information on public transportation, please visit Massachusetts Bay Transportation Authority.

Airport Shuttle
GO Boston Shuttle provides shared airport transportation.  For more information, please call 1 888.437.4379 or visit GO Boston Shuttle.  Reservations are required.

Parking
Valet parking is available at the hotel for $39.75 overnight. Additional fee for late pick-up after 1:00 p.m. on day of departure is $12.00. When you arrive, please stop in front of the School Street entrance to the Omni Parker House and speak to the Doorman. All rates are subject to change.
The maximum clearance for vehicles is 6’7” in the garage. However, they can accommodate a limited number of oversized vehicles in an open lot close to the hotel. There is no additional charge for this service. Alternatively, there are additional self-parking options nearby to which the hotel staff will be happy to direct you.
 

 

 Benefits of Attending:

 
  • Establish and deepen relationships with your peers in networking breaks & receptions and awards luncheon.
  • Interact with academicians, government researchers and public policy makers
  • Hear from some of marketing academia’s key thought leaders in compelling special sessions 
  • Join a supportive community of junior and senior faculty members all concerned with the intersections of marketing and public policy 
 

 Future Conferences

 

​AMA Public Policy '15 - Washington, D.C.
AMA Public Policy '16 - California
AMA Public Policy '17 - Washington, D.C.

 

 Past Conferences

 

AMA Public Policy '13 - Washington, D.C.
AMA Public Policy '12 - Atlanta, GA
AMA Public Policy '11 - Washington, D.C.