2013 AMA Symposium For the Marketing of Higher Education

Boston Marriott Copley Place
110 Huntington Avenue, Boston, MA 02116
11/10/2013 12:00 PM - 11/13/2013 12:00 PM
Register before 10/15/2013 12:00 AM for early registration fee



FOCUSING ON WHAT MATTERS MOST! Join your higher education marketing peers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of higher education marketing.

Program Highlights for the 2013 Symposium:

  • NEW THIS YEAR: 9X5 Open Mic Round Robin Session.
    We'll pick nine hot topics, nine super-smart, smooth-talking marketing pros, each sharing five minutes of their most unconventional wisdom TedX-style. Tweet #AMAHigherEd #OpenMic to suggest a topic and/or nominate a speaker (could be YOU).

  • Paper sessions from a wide and more diverse array of institutions, including top research universities, respected liberal arts institutions, faith-based institutions, community colleges and for-profits.

  • Advanced marketing sessions presented by our most accomplished colleagues.

  • Expert higher ed firms and agencies as presenters and exhibitors.

  • End-of-day roundtable discussions offered by affiliation and shared interests.

  • Service and wellness events (CANshare and morning yoga!) to strengthen our professional community and give back Boston, our host city!

DOWNLOAD BROCHURE TO SEE ALL SPEAKERS & TOPICS >>

Follow the event on Twitter! #AMAHigherEd


KEYNOTE SPEAKERS:

 

​Jason Simon | Executive Director, Marketing Communications, University of California System

 

​Jelly Helm | Principal and Creative Director, Studio Jelly

Returning to Purpose: Leadership in Chaotic Times

Mary Baglivo | VP for Global Marketing and Chief Marketing Officer, Northwestern University

Brand Strategy: Love Stories That Sell (And We're Not Talking About Books)

Paul LeBlanc | President, Southern New Hampshire University (SNHU)

Kenn Elmore | Dean of Students, Boston University

Team Engagement: How Student Affairs and Institutional Marketing Can Come Together

 

All cancellations and requests for refunds must be submitted to the AMA via email at qmeyer@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.  

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. No refunds will be given as of 28 October 2013. 


A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
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New This Year! 9X5 Open Mic Round Robin Session. We'll pick nine hot topics, nine super-smart, smooth-talking marketing pros, each sharing five minutes of their most unconventional wisdom TedX-style. Tweet  #AMAHigherEd #OpenMic to suggest a topic, nominate a speaker (could be YOU).


2013 Symposium Planning Committee:

Terry Flannery, VP for Communication, Presidents Office Building, American University

Deb Maue, Vice President, TRU

Bill Faust, Senior Partner & Chief Strategy Office, Ologie

Cassandra Robinson, Director, University Relations and Marketing, Bowie State University

Beth DeMauro, Director, Strategic Communications, Rutgers

Jason Simon, Director of Marketing and Communication Services, University of California System

Ann Oleson, Founder, Converge Consulting

Heather Swain, VP for University Relations, Michigan State University

Jon Hussey, Director of Digital Marketing Strategy, George Washington University

Patricia Carey, VP for College Relations, Connecticut College

Tony Proudfoot, Associate VP for Marketing and Communications, Ball State University​

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This event has passed and is unavailable for registration.