SAVE THE DATE:
2014 AMA Nonprofit Marketing Conference
July 21-23 | Arlington, VA
Check back soon for more details....
The 2013 AMA Nonprofit Marketing Conference will zero in on today’s marketing essentials to help you better engage your members or constituents and meet your mission-critical objectives. One-of-a-kind perspectives, expert-led sessions and an exceptional line up of speakers from nonprofits of all sizes will be featured throughout this unparalleled conference program.
Whether you are large or small, national or local, an association, museum, school or a charity, the 2013 AMA Nonprofit Marketing Conference will help bring to light the skills and knowledge you need to get you and your organization on point.
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2013 Platinum Sponsors
2013 Media Partners Sponsorship and exhibit opportunities available. Contact Lore Gil-Torres at 312.542.9033 or firstname.lastname@example.org.
Extraordinary Line Up of Keynote Speakers Will Include:
Beyond the Press Release: Getting the Media's Attention in a Digital World
Nick Wrenn, VP of Digital Services, CNN International
Live Time: Crisis Management
Brooke McMillan, Online Community Manager, LIVESTRONG Foundation
Reinventing Charity Through Digital: The Story of charity: water
Paull Young, Director of Digital, charity: water
Hear from leading nonprofit marketers at the 2013 AMA Nonprofit Marketing Conference. To get a taste of the insights that they'll share, here's a sneak peak at some pre-conference interviews conducted by the AMA's Marketing News team.
Brooke McMillan, online community manager at the Livestrong Foundation, on her organization’s response to founder Lance Armstrong’s public acknowledgement of his doping allegations:
“We had six days’ notice before the Oprah interview. We had six days to prepare. … This was a moment in time where everybody had their eyeballs glued to the foundation. What are they going to do? What are they going to say? Are they going to go away? It’s like this one massive case study in the making. Having that real-time communication, and asking people their stories and how the foundation has helped them, and then reminding people who we are and what we do, that was very important during those six days leading up to the Oprah interview, as well as during everything afterward.”
Anastasia Khoo, marketing director at the Human Rights Campaign, on the success of her organization’s Facebook effort in support of marriage equality as the U.S. Supreme Court began hearings on two historic same-sex marriage cases:
“I had the idea of taking our iconic equal sign logo, which is usually blue and yellow, and changing it to red and pink, which, for many, are the colors of love—which is essentially what these two cases boil down to. It was one tactic in an extensive laundry list of other tactics that we were employing. On Monday, the day before the first case was to be heard, we posted the logo with a very simple message on Facebook asking our followers to change their profile pictures to that logo and it really just took off from there.”
Please note that the early bird registration period ended on Friday, June 14th!
Have three or more individuals from the same organization that want to attend? Call the AMA at 800.AMA.1150 and mention “Group Tier 1” to learn more about our group discounts!
Optional Tutorials to Augment Your Conference Learnings!*
- Tutorial A | Your Nonprofit is Using the Internet Wrong! (And What to do About it)
James Hutto, Managing Project Director, Valeo Online Marketing
- Tutorial B | Giving Great Presentations is Easy, It's the Preparation That's Hard
Rob Kubasko, President and Creative Director, Iguana Inc.
- Tutorial C | Rock Your Content
Melanie Spring, Principal, Sisarina
Click here to view the full tutorial descriptions.
*Please note there is a separate registration fee of $350 for members/$390 for nonmembers.