2012 Symposium for the Marketing of Higher Education

Sheraton New Orleans
500 Canal Street, New Orleans, LA 70130
11/11/2012 12:00 PM - 11/14/2012 12:00 PM
Register before 10/16/2012 12:00 AM for early registration fee

 

 

 

 

 


Join Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.

 
 

The 2012 Symposium will be the best yet. Program highlights include:

  • More paper sessions from a wider and more diverse array of institutions, including top research universities, respected liberal arts institutions, faith-based institutions, community colleges and for-profits.
  • Advanced marketing sessions presented by our most accomplished colleagues.
  • Keynote speakers including a journalist, a university president, two CMOs, and a higher ed public policy expert.
  • Expert higher ed firms and agencies as presenters and exhibitors--exhibit space is already sold out.
  • Round tables at the end of the day, offered by affiliation and shared interests.
  • Service and wellness events (blood drive and morning yoga!) to strengthen our professional community and give back to our host city.

View full program and session descriptions.

We encourage you to augment your conference learnings by registering for, and attending, one of the Pre-Conference Tutorials!
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Don’t Miss the Opportunity to Save When You Register Early!

Conference Registration            Before 10/15   |   After 10/15
Members                                          $655                  $755
Non-Members                                   $920                  $1,020

Optional Tutorial Registration    Before 10/15   |  After 10/15
Members                                          $275                  $300
Non-Members                                   $300                  $325

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Confirmed 2012 Keynote Speakers Include:

Thomas Bruce 

Thomas Bruce
Vice President, Communications and Media Relations, Cornell University
Game Changer: The Impact of A New NYC Campus on Cornell's Positioning Strategy

Donald Heller 

Donald Heller
Dean, College of Education,
Michigan State University
Higher Education Under Attack: Why Doesn’t Anybody Like Us and How Should We Respond?

Walter M. Kimbrough 


Walter M. Kimbrough
President, Dillard University
Overnight Celebrity

Jeffrey Selingo

Jeffrey Selingo
Editor at Large,
The Chronicle of Higher Education
The Value Gap

 

Deborah Van Valkenburgh
Senior Vice President, Strategic Brand Management, PNC Financial Services Group
Leveraging Marketing to Transform a Service Organization: The PNC Story

 

Listen to a podcast from keynote speaker Jeffrey Selingo on what his session will be about. 

Listen to a podcast from keynote speaker Walter Kimbrough on what his session will be about.

 

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Sponsorship opportunities available. Contact Lore Torres at 312-542-9033 or ltorres@ama.org

2012 Platinum Sponsors

          Ion


2012 Partner Organizations

PPAI  

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Please note the call for nominations for the 2012 Higher Education Marketer of the Year has now closed.

The recipients of the 2012 AMA individual and team Higher Education Marketer of the Year Awards will be announced on Tuesday, November 13 at the 2012 AMA Symposium for the Marketing of Higher Education.

 

Founding Award Sponsor


Platinum Award Sponsor



Gold Award Sponsor

 


Silver Award Sponsor

iFactory 

 

Conference Cancellation Policy
Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to October 15, 2012 will receive a refund minus $100 cancellation fee. After October 15, 2012, a refund will be granted less a $250 cancellation fee. There will be no refunds issued on or after November 11, 2012. All requests for refunds must be submitted to the AMA in writing
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Schedule at a Glance

Sunday, November 11
7:30 am - 7:00 pm          Registration
8:00 am - 5:00 pm          Pre-Conference Tutorials
5:00 pm - 7:00 pm          Opening Reception

Monday, November 12
7:00 am - 7:45 am          Yoga
7:45 am - 7:00 pm          Registration
7:45 am - 8:15 am          Breakfast
8:15 am - 9:30 am          Keynote, Jeffrey Selingo
10:15 am - 11:45 am      Advanced Marketing Session
10:15 am - 12:00 pm      Paper Presentations
12:00 pm - 1:45 pm        Lunch and Keynote, Tommy Bruce
2:00 pm - 3:30 pm         Advanced Marketing Session
2:00 pm - 3:45 pm         Paper Presentations
4:15 pm - 5:00 pm         Roundtable Discussions
5:00 pm - 7:00 pm         Networking Reception

Tuesday, November 13
7:00 am - 7:45 am          Yoga
7:45 am - 5:00 pm          Registration
7:45 am - 8:15 am          Breakfast
8:00 am - 5:00 pm          Blood Drive
8:15 am - 9:30 am          Keynote, Walter M. Kimbrough
10:15 am - 11:45 am      Advanced Marketing Session
10:15 am - 12:00 pm      Paper Presentations
12:00 pm - 1:45 pm        Lunch and Keynote, Don Heller
1:45 pm - 2:00 pm          Higher Education 
                                    Marketer of the Year Awards
2:15 pm - 3:45 pm          Advanced Marketing Session
2:15 pm - 4:00 pm          Paper Presentations
4:15 pm - 5:00 pm          Roundtable Discussions

Wednesday, November 14
7:45 am - 11:15 am        Registration
8:15 am - 9:15 am          Keynote, Deborah Van Valkenburgh
9:45 am - 11:15 am        Advanced Marketing Sessions
11:15 am                      Conference Adjournment


2012 Symposium Full Schedule and Session Desciptions


2012 Keynote Speakers Include:

Thomas Bruce 

Thomas Bruce
Vice President, Communications and Media Relations, Cornell University
Game Changer: The Impact of A New NYC Campus on Cornell's Positioning Strategy

Donald Heller 

Donald Heller
Dean, College of Education,
Michigan State University
Higher Education Under Attack: Why Doesn’t Anybody Like Us and How Should We Respond?

Walter M. Kimbrough 


Walter M. Kimbrough
President, Dillard University
Overnight Celebrity

Jeffrey Selingo

Jeffrey Selingo
Editor at Large,
The Chronicle of Higher Education
The Value Gap

 

Deborah Van Valkenburgh
Senior Vice President, Strategic Brand Management, PNC Financial Services Group
Leveraging Marketing to Transform a Service Organization: The PNC Story

 
New to Symposium 2012

  • Get up and start your day with Yoga session offerings on Monday, November 12th and Tuesday, November 13th from 7:00-7:45 a.m.
  • Give back to your host city New Orleans by participating in a blood drive being offered from 8 a.m.-5 p.m. on Tuesday, November 13th.

 

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