Join Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher Education Marketing.
The 2012 Symposium will be the best yet. Program highlights include:
More paper sessions from a wider and more diverse array of institutions, including top research universities, respected liberal arts institutions, faith-based institutions, community colleges and for-profits.
Advanced marketing sessions presented by our most accomplished colleagues.
Keynote speakers including a journalist, a university president, two CMOs, and a higher ed public policy expert.
Expert higher ed firms and agencies as presenters and exhibitors--exhibit space is already sold out.
Round tables at the end of the day, offered by affiliation and shared interests.
Service and wellness events (blood drive and morning yoga!) to strengthen our professional community and give back to our host city.
View full program and session descriptions.
We encourage you to augment your conference learnings by registering for, and attending, one of the Pre-Conference Tutorials!
Don’t Miss the Opportunity to Save When You Register Early!
Conference Registration Before 10/15 | After 10/15
Members $655 $755
Non-Members $920 $1,020
Optional Tutorial Registration Before 10/15 | After 10/15
Members $275 $300
Non-Members $300 $325
Confirmed 2012 Keynote Speakers Include:
Vice President, Communications and Media Relations, Cornell University
Game Changer: The Impact of A New NYC Campus on Cornell's Positioning Strategy
Dean, College of Education,
Michigan State University
Higher Education Under Attack: Why Doesn’t Anybody Like Us and How Should We Respond?
Walter M. Kimbrough
President, Dillard University
Editor at Large,
The Chronicle of Higher Education
The Value Gap
Deborah Van Valkenburgh
Senior Vice President, Strategic Brand Management, PNC Financial Services Group
Leveraging Marketing to Transform a Service Organization: The PNC Story
Listen to a podcast from keynote speaker Jeffrey Selingo on what his session will be about.
Listen to a podcast from keynote speaker Walter Kimbrough on what his session will be about.
Sponsorship opportunities available. Contact Lore Torres at 312-542-9033 or firstname.lastname@example.org
2012 Platinum Sponsors
2012 Partner Organizations
Please note the call for nominations for the 2012 Higher Education Marketer of the Year has now closed.
The recipients of the 2012 AMA individual and team Higher Education Marketer of the Year Awards will be announced on Tuesday, November 13 at the 2012 AMA Symposium for the Marketing of Higher Education.
Founding Award Sponsor
Platinum Award Sponsor
Gold Award Sponsor
Silver Award Sponsor
Conference Cancellation Policy
Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to October 15, 2012 will receive a refund minus $100 cancellation fee. After October 15, 2012, a refund will be granted less a $250 cancellation fee. There will be no refunds issued on or after November 11, 2012. All requests for refunds must be submitted to the AMA in writing.
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