2012 Research and Strategy Summit

3600 Las Vegas Blvd. South, Las Vegas, NV 89109
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Research and Strategy Marketing Event 


Today’s hyper competitive, ever-changing environment is causing a transformative shift in the market research industry. Marketing research and strategy executives are now expected to lead the evaluation and adoption of innovation for their companies. 

An exciting time? Yes. An easy feat? Absolutely not.

With unique access to the world’s most forward-thinking executives and industry insiders, AMA's Research and Strategy Summit (RSS) will challenge your thinking, deepen your insights and empower you to lead critical transformative initiatives for your business. Over the course of two days, you will be engaged in a highly-integrated, client-driven program that will energize you with fresh ideas, real insights, and meaningful interaction. 

Our distinguished speaking faculty will merge case-study learnings with client-side perspectives that will result in invaluable and in-depth insights into:

  • The Best People and Companies in Marketing Research: Why They are the Best, and How They are Driving the Value of Research Across their Organizations
  • Marketing Research Changes Anticipated in the Near Future and Preparatory Actions Vital to Successfully Managing Them
  • Strategies for Expanding Your Marketing Research Network and Resource Base
  • Proven Methods for Leading Marketing Research Transformation 

SUMMIT FEATURES - Included with registration: 

  • RSS’s Innovative and Integrated Program provides a blend of dynamic keynotes, best-practice breakout presentations, thought-provoking panel discussions, and structured interactivity that is interwoven throughout the two-day experience.
  • The New Attendee Orientation offers new attendees tips and tools for maximizing their RSS experience
  • Pre-Conference Expert Advisor Sessions gives attendees access to expert insights through one-on-one discussions that are focused entirely on the attendee’s needs.
  • A Social Scramble Networking Break will kick-start relationship building and interactivity amongst conference attendees, speakers, exhibitors, sponsors, and committee members.
  • The ‘Meet the Who’s Who’ Awards and Welcome Reception will be rich in networking, knowledge exchange, and entertainment. Featuring appearances from RSS speakers, award winners, committee and council members, and forethought industry leaders, RSS Attendees will have direct contact with the ‘Who’s Who’ in Marketing Research.
  • The RSS Networking Reception and Dine-Around is back again by popular demand. Beginning with cocktails and appetizers, and followed by intimate groups of attendees dining together, this evening is all about deepening the relationships established at RSS.


The AMA has a long heritage of leadership in the marketing research industry. For the past 66 years, the AMA has presented the Charles Coolidge Parlin Award to honor persons who have made outstanding contributions to the field. In this period of unprecedented change in the marketing research industry, the AMA also recognizes the importance of honoring the next generation of leaders who are shaping the future of our industry with the 4 under 40 Marketing Research Emerging Leaders Award. 

Presenting Platinum Sponsor 



Event Sponsors 

            Bellomy Research          Toluna

Sponsorship and exhibit opportunities are still available for 2012. Reserve your space today by contacting Lore Torres at 312.542.9033 or ltorres@ama.org.

Connect with us: AMA Connect Facebook Twitter LinkedIn YouTube

Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to September 1, 2012 will receive a refund minus $150 cancellation fee. After September 1, 2012 a refund will be granted less a $300 cancellation fee. There will be no refunds issued on or after October 1, 2012. All requests for refunds must be submitted to the AMA in writing.

Schedule at a glance:

Day One - Monday, October 1, 2012

8:00 a.m. - 8:00 p.m. Registration Open

11:00 a.m. - 1:00 p.m. - Expert Advisor Sessions

These sessions allow attendees to personally select their coaches based on area(s) of expertise. As a result, meaningful conversations are created, and attendees are better equipped with the insights needed to succeed. Sign up for one of the four 30 minute sessions per Advisor at on‐site registration! Our Expert Advisors are:

  • Larry Friedman, Ph.D., Chief Research Officer, TNS North America
  • Curt Johnson, VP, Wakefield Research
  • Kyle Nel, International and Multicultural Research, Lowe’s Home Improvement
  • Matt Valle, EVP, Global Key Account Manager, GfK Custom Research North America

11:00 - 11:30 a.m. - New Attendee Orientation

1:00 - 1:15 p.m. - Welcome from AMA's Marketing Research Council

1:15 - 2:15 p.m. - Keynote Speaker:

Alan Wurtzel, President, Research and Media Development, NBC Universal & Gian Fulgoni, Co-Founder and Chairman, comScore

2:15 - 3:15 p.m. - Keynote Speaker:

Dr. David Rogers, Author, "The Network Is Your Customer"; Faculty Director, Digital Marketing Strategy, Columbia University Business School

3:15 - 4:00 p.m. - Networking Break

4:00 - 5:00 p.m. - Keynote Speaker:

William Guerin, Senior Vice President, Sales, Marketing & Strategy Planning, The Prudential Insurance Company of America

6:00 - 8:00 p.m. - Awards and Welcome Reception:

Meet the "Who's Who" in Marketing Research!

Day Two - Tuesday, October 2, 2012

8:00 - 8:45 a.m. - Breakfast

8:45 - 9:00 a.m. - Morning Remarks

9:00 - 10:00 a.m. - Keynote Speaker:

Joshua Kanter, VP Total Rewards, Caesars Entertainment & Veronica Smiley, CMO, SBE Corporation

10:00 - 10:45 a.m. - Networking Break

10:45 a.m. - 12:45 p.m. - CEO Panel Discussion:

  • Facilitator: Rene De Coning, Global Strategic Insight Manager, BP Americas
  • Panelists:
    • Mike Gettle, CFO & COO, TNS
    • David Krajicek, Ph.D., CEO, GfK Consumer Experiences North America
    • Marc Litvinoff, President and CEO, ORC International
    • Mary Ann Packo, CEO, Millward Brown North America

12:00 - 1:30 p.m. - Networking Luncheon

1:30 - 2:15 p.m. - Partner Insight Sessions

  • Gina Woodall, President, Rockbridge Associates, Inc. and Charles Colby, Founder & Chief Methodologist, Rockbridge Associates, Inc.
  • Ryan Smith, CEO & Co-Founder, Qualtrics and Nicole Gagnon, Senior Director of Market Research, Thomson Reuters

2:15 - 3:15 p.m. - Concurrent Interactive Presentations

  • Curt Fedder, Director, Marketing Insights, NII Holdings
  • Stephanie Fried, Vice President, Research Insights and Analytics, VEVO

3:15 - 3:45 p.m. - Networking Break

3:45 - 5:30 p.m. - Concurrent Interactive Presentations

  • Paul McDonald, Product Manager, Google
  • Ian Lewis, Director, Research Impact Consulting, Cambiar LLC
  • Steven M. Cooley, Ph.D., Executive Director, Marketing Research & Strategy, Blue Cross Blue Shield of Illinois, New Mexico, Oklahoma and Texas
  • Kelley Styring, Principal, InsightFarm, Inc.
  • Barbara Porter, Vice President, Customer Experience & Business Development, Nicor National, an AGL Resources Company & Andrew McInnis, Director, Product Marketing, Allegiance Inc.

5:30 - 6:30 p.m. - Networking Reception

7:00 p.m. - Dine Around

Day Three - Wednesday, October 3, 2012

7:30 - 8:00 a.m. - Breakfast

8:00 - 8:45 a.m. - Partner Insights Session

  • Marco Vriens, Ph.D., Senior Vice President Methodology, The Modellers
  • Laura Kleckner, VP, Client Services, MRSI and William Sickle, Marketing Research Consultant, Eli Lilly & Company

8:45 - 9:30 a.m. - Concurrent Interactive Presentations

  • Wes Martz, Vice President, Marketing, Kadant Inc.
  • Kim Luegers, Director of Mobile Marketing, Pandora
  • Courtnie Hallendy, Strategic Research Manager, Toyota Financial Services

9:30 - 10:00 a.m. - Break and Hotel Check-out

10:00 - 11:00 a.m. - Keynote Speaker:

Barry Jennings, Director, Global Insights Group, Dell, Inc. & Paul Janowitz, CEO & Founder, icanmakeitbetter.com

11:00 - 11:45 a.m. - Closing Keynote Speaker:

Jeff Diskin, Senior Vice President of Global Customer Marketing, Hilton Worldwide

11:45 a.m. - 12:45 p.m. - Networking Luncheon

12:45 p.m. - 1:45 p.m. - Work Session: Creating Your Action Plan

1:45 p.m. - 2:00 p.m. - Closing Remarks 

Registration is not available at this time.

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