2012 Nonprofit Marketing Conference

Washington Marriott Wardman Park
2660 Woodley Road NW, Washington, D.C. 20008
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

2012 Nonprofit Marketing Conference
Marriott Wardman Park, Washington D.C.
July 9-11, 2012

Whether you are large or small, national or local, an association, museum, school or a charity, the 2012 AMA/AMAF Nonprofit Marketing Conference will help bring to light the skills and knowledge you need to get you and your organization on point.

This cutting-edge, highly-interactive conference will focus on the hot topics that we are all dealing with as well as advanced marketing practices, maximizing your limited resources and helping you get started if you are new to nonprofits.

(Is your company sending 3 or more employees? If so, please call 1.800.AMA.1150 for a special discount.)


Congratulations to Anne Marie Dougherty, Executive Director of the Bob Woodruff Foundation and recipient of the 2012 Nonprofit Marketer of the Year Award!  


Optional Tutorials to Augment Your Conference Learnings*

TUTORIAL A: Measuring Nonprofit Marketing Effectiveness
Jerry Rackley | VP, Marketing and Communications, DemandMetric

TUTORIAL B: Nuts and Bolts: Marketing to Your Customers, Your Contributors,Your Vendors, and Your Bank With a Limited Budget
Michael F. Stara | President, East Coast Consulting Group

TUTORIAL C: Best Practices in Philanthropic Communications
Sara Stern | EVP, Creative Services, LipmanHearne


2012 Keynote Speakers

  Todd Cohen
  Keynote Speaker & Author "Everyone's In Sales"

  George Weiner - Back by popular demand! 
CTO, DoSomething.org.

  Jessica End
Industry Manager, Nonprofit and Religion, Google

  Andy Goodman
  Nationally recognized Author, Speaker and Consultant
  in the field of public interest communications.

  Jamal Edwards
President and CEO, Howard Brown Health Center
  Innovate. Reach Out. Deploy

  Dawn Gilpin
Assistant Professor, Cronkite School of Journalism 
and Mass Communications, Arizona State University
  Crisis-Damage Control Marketing

  Samantha DeVita
  Director, Marketing, R2integrated
  Creating Integrated Social Strategies That
  Activate & Build Your Online Community

  Chris Chodnicki
CTO, R2integrated
  Creating Integrated Social Strategies That
  Activate & Build Your Online Community

  Brock Yetso
 President & CEO, The Ulman Cancer Fund
  for Young Adults
  Creating Integrated Social Strategies That
  Activate & Build Your Online Community

To see more about these keynote sessions and a description of all sessions scheduled for the 2012 conference, please click here.


2012 Platinum Sponsor | PPAI


Sponsorship and exhibit opportunities are still available for 2012. Reserve your space today by contacting Lore Torres at 312.542.9033 or ltorres@ama.org.

Conference Cancellation Policy
Conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Cancellations received prior to June 11, 2012 will receive a refund minus $100 cancellation fee. After June 11, 2012, a refund will be granted less a $250 cancellation fee. There will be no refunds issued on or after July 11, 2012. All requests for refunds must be submitted to the AMA in writing.

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Schedule at a Glance:


8:00-11:00 am: Pre-Conference Tutorials (separate registration)

9:00-11:00 am: Individual Coaching Sessions (register on-site)

12:00-12:45 pm: Welcome & Interactive Introductions

12:45-1:45 pm: Keynote Speaker | Todd Cohen, Author of "Everyone's in Sales"

1:45-2:30 pm: Networking Break in Exhibit Hall

2:30-3:30 pm: Keynote Speaker | George Weiner, CTO, DoSomething.org

3:30-4:30 pm: Keynote Spearker | Jessica End, Industry Manger, Nonprofit and Religion, Google

4:30-5:30 pm: Interactive Panel Discussion

5:00-6:30 pm Opening Reception

6:30 pm: DC Dine-Around


7:45-8:30 am: Continental Breakfast

8:30-9:30 am: Keynote Speakers | Samantha DeVita, Director, Marketing, R2integrated; Chris Chodnicki, CTO, R2integrated; Brock Yetso, President and CEO, The Ulman Cancer Fund for Young Adults

9:30-10:30 am: Keynote Speaker | Jamal M. Edwards, Esquire, President and CEO, Howard Brown Health Center

10:30-11:00 am: Networking Break in Exhibit Hall

11:00-11:55 am: Breakout Sessions

12:00-1:20 pm: Awards Luncheon

1:30-2:30 pm: Breakout

2:30-3:00 pm: Networking Break in Exhibit Hall

3:00-4:00 pm: Breakout Sessions

4:10-5:10 pm: Breakout Sessions

5:10-6:40 pm: Networking Reception

7:30 pm: Optional Bus Tour of DC 


7:45-8:30 am: Continental Breakfast

8:30-9:30 am: Keynote Speaker | Dawn R. Gilpin, Assistant Professor, Walter Cronkite School of Journalism and Mass Communications, Arizona State University

9:30-10:00 am: Networking Break in Exhibit Hall

10:00-11:00 am: Keynote Speaker | Andy Goodman, Nationally Recognized Author, Speaker and Consultant in the Field of Public
Interest Communications

11:00 -11:30 am: Closing Remarks with Final Prize Drawing


Registration is not available at this time.
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