2011 ART Forum

JW Marriott Resort and Spa
74855 Country Club Drive, Palm Desert, CA 92260
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Join us next year:  

Seattle, June 24th - 27th, 2012


Finding Your Focus

2011 ART Forum Brochure (Click to Download .PDF)

The Advanced Research Techniques Forum is a unique conference that provides an opportunity for both academics and practitioners to exchange new ideas and innovative approaches in marketing research.  Experienced research practitioners who use advanced methods in their jobs comprise the largest segment of conference attendees.

For the 22nd ART Forum, the Program Committee has assembled an innovative slate of papers and posters that feature methods addressing both traditional research problems as well as emerging ones.  Additionally, we have brought back the end-of-day roundtables to give attendees and speakers the opportunity to delve deeper into some of the issues raised in the presentations.   

Over the course of two and one-half days of programming, attendees are encouraged to share in a lively and open discussion of the various methods.  Additional learning opportunities are provided through optional tutorials on a variety of topics. This year, the committee has worked with a number of new instructors to provide several new tutorials to the schedule of tutorial offerings:

  • Advanced Computer Simulations for Improved Marketing Decisions
  • Advanced Theory and Application of Hierarchical Bayes Choice Models
  • Analyzing Network Data
  • Introduction to Bayesian Statistics and Marketing
  • Introduction to Discrete Choice Modeling
  • Introduction to R for Marketing Research
  • Modeling Market Dynamics
  • Structural Modeling of Forward-Looking Consumer Behavior
  • Text Mining
  • Bayesian Networks

2011 Session Descriptions

2011 Tutorials

2011 Abbreviated Program Schedule

Sunday June 5th
8:15am - 12:15pm     Preconference Tutorials
1:00pm - 5:00pm       Preconference Tutorials
5:00pm - 5:30pm       New Attendee Orientation
5:30pm - 7:00pm       Opening Reception
Monday June 6th
8:15am - 12noon      Monday Morning Paper Sessions
12noon - 1pm           Lunch
1pm - 5:15pm           Monday Afternoon Paper Sessions and Roundtables
5:15pm - 6:45pm       Networking Reception and Poster Session
Tuesday June 7th
8:15am - 12noon      Tuesday Morning Paper Sessions
12noon - 1pm           Lunch
1pm - 5:30pm           Tuesday Afternoon Paper Sessions and Roundtables
Wednesday June 8th
8:15am - 12noon     Wednesday Morning Paper Sessions
1pm - 5pm               Post Conference Tutorials

2011 Conference Committee

Wendy Moe - Chair
Associate Professor of Marketing
University of Maryland
Anocha Aribarg
Assistant Professor of Marketing
University of Michigan
Chris Chapman
Senior Researcher
Jeff Dotson
Assistant Professor of Marketing
Vanderbilt University
Elea Feit
Research Director
Wharton Interactive Media Initiative
David Lyon
Principal, Aurora Market Modeling
Registration is not available at this time.

Conference Hotel Location: 
Desert Springs, A JW Marriott Resort & Spa
74855 Country Club Drive
Palm Desert, CA 92260
Phone: 1 760.341.2211
Toll-Free Reservations: 1.888.538.9459
Hotel Website:

At the premier Palm Desert Resort Hotel, you’ll enjoy four signature restaurants including a sushi bar & Starbucks, sizzling night-life, resort spa, shopping, expansive pools, two 18-hole golf courses and a newly remodeled lobby complete with gondolas and the place to live life large, the Lobby Bar. 

Desert Springs, A JW Marriott Resort & Spa is conveniently located 13 miles southeast of Palm Springs and is a short two-hour drive from both Los Angeles and San Diego.

$189.00 single/double occupancy per night + optional $24.00 per night resort charge*

$209.00 triple occupancy per night + optional $24.00 per night resort charge*

$229.00 quad occupancy per night + optional $24.00 per night resort charge*

*The optional $24.00 per night resort charge includes self parking, high speed internet access, unlimited local calls, evening refresh, bottled water (2), spa fitness center, The Greens – 18 hole putting course, lawn games & golf bag storage at the resort.

Rates are available three days prior and post of the meeting dates, based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Area Attractions, Events and Tourism
Please visit the Palm Springs Desert Resorts Convention & Visitors Authority for area information


We are pleased to announce American Airlines as an official carrier for AMA.

• 5% off the lowest applicable fare

For reservations, call 1 800.433.1790, and refer to the authorization number/promotion code below:
Or go directly to
www.aa.com to book your flights.

Discount Fares are valid for travel on American Airlines, American Eagle®, AmericanConnection®, oneworld Alliance, and codeshare partners from anywhere to your meeting destination.

Frequent Flyer Miles
Earn AAdvantage® miles for your trip. The AAdvantage program was the first airline frequent traveler program, and for more than 20 years has offered members the most innovative ways to earn travel awards.  Enroll online at

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations.  Call 1 800.542.9700 within the U.S. and Canada.  Reservation lines are open Monday through Friday 8 am-6 pm CST.  Or, you may contact them via email at


Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. To make a reservation click here:
or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve and Save:
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental.  And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. To enroll now, click here:
To make a reservation online click here:
or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation.  Go National. Go Like a Pro.

Directions & Transportation
Area Airports
Palm Springs - PSP
Hotel direction: 11 miles W
Driving Directions: Turn left onto El Cielo, left at Ramon Rd, right at Bob Hope Drive, left onto  Country Club Drive. Resort is approx. 3 miles on the right.
Estimated taxi fare: $45.00 (one way)

Los Angeles - LAX
Hotel direction: 130 miles W
Driving Directions: Make a left onto Century Blvd, take the 405 north, take the 10 east, exit  Cook Street and go right. Make a right onto Country club and a left into the resort.
Estimated taxi fare: $350.00 (one way)

LA/Ontario International Airport - ONT
Hotel direction: 78 miles W
Driving Directions: Take the I-10 east, exit Cook Street and go right. Make a right onto Country  club and a left into the resort.
Estimated taxi fare: $250.00 (one way)

Please contact the resort at 1 760.341.2211 to arrange limousine service.

The resort offers self & valet parking. Self parking is available for $12.00 per day. Valet parking is available for $26.00 per day. Rates are subject to change without notice.
Please note: The optional resort fee includes daily self parking.