|February 21, 2017
||2017 Marketers Confidence Index Reaches a Record High Despite Marketers Concerns Over Misalignment of Organizational Investment and Priorities|
February 9, 2017
|The 2017 Marketers Confidence Index rose by 6 points from a year ago to 69 out of 100 possible points. Despite overall confidence in marketing increasing, 30 percent of marketers say they are more concerned that their organization is not investing in the right customers. This is a 13 decrease in confidence compared to how marketers felt one year ago.|
The American Marketing Association Names the Best Books in Marketing
American Marketing Association (AMA) and the American Marketing
Association Foundation (AMAF) are proud to announce co-winners of the
2016 Berry-AMA Book Prize for Best Book in Marketing.
|December 23, 2016
American Marketing Association Mourns the Loss of Robert J. Lavidge, Marketing Research Legend
Lavidge joined the American Marketing Association in 1947. He served as the president of the Chicago Chapter of the AMA from 1952 to 53, the general chairman of AMA’s Midwinter Conference in 1958, president of the AMA from 1966-67, and founding chair of the American Marketing Association Foundation’s (AMAF) from 1992-99. Lavidge was also responsible for several key initiatives under his leadership, including the launch of the AMA’s Journal of Marketing Research and the establishment of the AMA Doctoral Conso
|December 1, 2016
Save the Date: American Marketing Association to Host First-Ever Live Stream of the 2016 Symposium for the Marketing of Higher Education
For the first-time ever, the AMA will host a live stream of the Symposium - across all devices - for $99. Speakers including Richard Edelman, president and CEO, Edelman; Nancy Zimpher, chancellor, State University of New York System; Ajay Nair, senior vice president and dean for campus life, Emory University; James Kane, renowned loyalty expert, researcher, speaker, author and Larry Vincent, chief branding officer, United Talented Agency.
|November 1, 2016
||Marketing Executives Networking Group Joins Forces with the American Marketing Association to Meet Growing Needs of Senior-Level Marketers|
||New Relationship Offers MENG Members Access to AMA Member Benefits, Professional Development Programs, Executive Networking Groups and Industry-Leading Content|
|October 6, 2016
||Winners Announced for the AMA’s Annual 4 under 40 Emerging Leaders Award|
||The American Marketing Association (AMA) today announced the recipients of the annual 4 Under 40 Emerging Leaders Award at the AMA’s Annual Conference, being held this week at the Loews Sapphire Falls Resort in Orlando, Florida.|
|September 28, 2016
||Marketers Invited to Submit Real-World Marketing and Branding Challenges for Growth Hack Live Session|
||The American Marketing Association (AMA) today invited marketers to submit their real-world marketing and branding challenges for a chance to have Chris Franco, founder and CEO of Woodridge Growth, create a growth hack strategy for their business in real-time at the AMA’s 2016 Annual Conference|
|September 9, 2016
The AMA and The AMA Foundation Selects 2016 Valuing Diversity Scholarship Winners and New Faculty Research Grant Recipients
||Since the program’s inception in 2003, the Valuing Diversity Ph.D. Scholarship Program, in collaboration with the AMA Academic Council, has awarded thousands of dollars to African-American, Hispanic and Native American students pursuing doctoral degrees in marketing. |
|August 31, 2016
||AMA Announces Full Lineup of Speakers for the 2016 Annual Conference|
||The Conference brings together more than 500 marketers to learn from senior executives at world-class companies and leading academic researchers as they share their real-world experiences, ideas and information in sessions that can be leveraged immediately by all attendees. |
|August 15, 2016
August 10, 2016
|July 27, 2016
|July 19, 2016
Marketers Confidence in Business Remains Steady for Second Straight Quarter Despite the Fragile Global Economy
Research validates that marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research
|July 12, 2016
The American Marketing Association and the American Marketing Association Foundation Names Nicole Dorrler 2016 Nonprofit Marketer of the Year
the American Marketing Association Foundation (AMAF), today named Nicole Dorrler, vice president of marketing at Truth Initiative®, as recipient of the 2016 Nonprofit Marketer of the Year Award
|June 27, 2016
Michel Wedel Awarded the Charles Coolidge Parlin Marketing Research Award
Wedel Honored for Contributions in the Field of Marketing Research by the American Marketing Association and the American Marketing Association Foundation
|June 14, 2016
American Marketing Association Establishes Speakers Bureau to Connect Marketers with Thought Leaders
The Bureau will provide marketers with the ability to tap into marketing experts, industry professionals, scholars and researchers with a diverse portfolio of subject areas.
|May 19, 2016
AMA Debuts Global Brand Identity, Underscores Commitment to Advancing, Informing and Connecting Marketers
unveiled a new brand identity and logo that reflects both the transformation of the organization and its vision for the future.
|April 29, 2016
American Marketing Association Boosts Brand with New Visual Identity
The branding initiative consists of multiple phases. A roll-out across AMA’s social, digital and owned media platforms will take place the week of May 16.
|March 21, 2016
||eBay to Sponsor the 2017 American Marketing Association Collegiate Case Competition|
eBay will provide students with a real-world marketing problem to manage and tackle, helping the organization solve complex problems and obtain detailed feedback.
|February 29, 2016
Februrary 9, 2016
December 15, 2015
November 10, 2015
November 2, 2015
|AMA Honors Ruth N. Bolton as the 2016 Distinguished Marketing Educator|
AMA announces Ruth N. Bolton as the recipient of the 2016 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.
AMA Awards OdinText the 2016 Lavidge Global Marketing Research Prize
American Marketing Association Foundation honors cloud-based text analytics software provider OdinText for practical marketing innovation.
Support Future Marketing Leaders this Holiday Season
As you plan your year-end giving, consider supporting the education of the best and brightest marketing leaders of the future.
AMA Joins #GivingTuesday to Support Collegiate Members
The AMA and its Foundation (AMAF) are joining the #GivingTuesday movement to raise funds for two new collegiate scholarship programs.
AMA Announces the Relaunch of the Marketing Resource Directory
September 28, 2015
|The AMA Marketing Resource Directory is a web-based tool that enables AMA members and site visitors to locate relevant marketing products and services in an efficient, timely way.|
AMA Honors 4 under 40 Marketing Emerging Leaders
September 9, 2015
August 27, 2015
|The AMA announces Jeff Green, Edward Jenkins, Elyse Meyer, and Mike Seiman as recipients of the 6th annual 4 under 40 Marketing Emerging Leaders Award.
AMA Announces 2015 Best Book in Marketing
In his book Brand Premium, winner of the 2015 Berry-AMA Book Prize, Nigel Hollis describes a straightforward path from creating a meaningful brand to instilling brand loyalty and unlocking a company's financial growth potential.
Steamroller or Compromiser? Daredevil or Safety Officer?
Discover Your Inner Marketer with AMA’s New Marketing Personality Test
|May 21, 2015
||Local Leader Named North American Volunteer Of The Year
Amy Gerhart Favreau was recently named the 2015 North American Chapter Volunteer of the Year by the AMA.
|January 23, 2015
AMA Announces Inaugural AMA Fellows
“AMA Fellow” is given to individuals who have made significant contributions to the research, theory and practice of marketing, and to the service and activities of the AMA over a prolonged period of time.
|December 8, 2014
||AMA Honors Rajan Varadarajan as the 2015 Distinguished Marketing Educator |
The American Marketing Association (AMA) announces Rajan Varadarajan as the recipient of the 2015 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.
December 8, 2014
|AMA Honors Higher Education Marketer of the Year |
The AMA presented the 4th annual Higher Education Marketer of the Year Individual Award to creative strategist Jeanette DeDiemar.
|December 3, 2014
||The PhD Project Inducts AMAF Committee Member into Hall of Fame|
The AMAF) is pleased to announce that Dr. Jerome D. Williams, Prudential Chair in Business and Distinguished Professor in the Marketing Department, Rutgers Business School-Newark and New Brunswick (RBS), has been inducted in the PhD Project’s Hall of Fame.
|October 2, 2014
||AMA Honors 4 Under 40 Marketing Emerging Leaders|
The AMA Marketing Insights Council announces Louis Cohen, Kip Havel, Andrew Reid, and Andres Zapata as the recipients of the 5th annual 4 Under 40 Marketing Emerging Leaders Award.
|July 28, 2014
||American Marketing Association Appoints Russ Klein as New CEO|
The American Marketing Association (AMA), the largest professional marketing association in North America, announced today that Russ Klein will become the Association’s new CEO, joining the organization August 11th.
|November 19, 2013
||Marketers Say "Word of Mouth Marketing" Is More Effective than Traditional Marketing; Forecast Big Increase in Social Media Spending |
In Survey, Marketers Say that Difficulty Measuring Impact Is a Key Obstacle to Wider Use of Word of Mouth Marketing/Social Media.
|August 14, 2013
||AMA Honors 4 Under 40 Marketing Emerging Leaders|
The AMA Marketing Insights Council announces Elea Feit, Dan Foreman, Claudia Perlich, and Natasha Stevens as the recipients of the 4th annual 4 Under 40 Marketing Emerging Leaders Award.
|August 13, 2013
||Global marketing research holds its own in 2012|
The global marketing research industry fared better than expected in 2012, propelled largely by syndicated services and acquisitions.
|July 8, 2013
||Marketing research ends 2012 on a downward turn|
Despite modest gains in the two previous years, U.S. marketing research firms didn't fare as well in 2012.
|May 31, 2013
||American Marketing Association Opens China Office|
The American Marketing Association expanded its global presence on May 30 with the opening of its first overseas office in Shanghai.
|May 14, 2013
||AMA & AMA Foundation Announce 2013 Parlin Award Recipient|
The Parlin Board of Governors, as an entity of the AMA and the AMAF, announce Herb Sorensen, Adjunct Senior Research Fellow as the recipient of the 2013 Charles Coolidge Parlin Marketing Research Award.
|January 14, 2013
||AMA Announces Lusch as the 2013 Distinguished Marketing Educator|
The AMA announces Robert F. Lusch as the recipient of the 2013 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.