AMA Honors Ruth N. Bolton as the 2016 Distinguished Marketing Educator

The American Marketing Association (AMA) announces Ruth N. Bolton as the recipient of the 2016 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award.  Dr. Bolton is Professor of Marketing at the W.P. Carey School of Business, Arizona State University.  Dr. Bolton will be presented with her award at the 2016 AMA Winter Marketing Educators’ Conference on Saturday, February 27 in Las Vegas, Nevada.

Dr. Bolton studies how organizations can improve business performance over time by creating, maintaining and enhancing relationships with customers. Her recent research has focused on customer experience, multi-channel management, high technology, and interactive services sold in global business-to-business markets.  She served as the 2009-11 Executive Director of the Marketing Science Institute and previously held academic positions at Vanderbilt University, the University of Oklahoma, Harvard University, University of Maryland, and the University of Alberta. She also spent eight years with Verizon, working on projects in the telecommunications and information services industries.  Dr. Bolton's earlier published articles investigate how organizations' service and pricing strategies influence customer satisfaction, loyalty and revenues. She has extensive experience with survey research design, as well as the econometric analysis of large-scale, integrative data bases.  Her research is typically conducted in partnership with businesses, such as the Marriott Corporation, Hewlett-Packard and Schneider National Inc.  She has also participated in executive education programs around the world.

Dr. Bolton has published articles in the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Management Science, Marketing Science, and other leading journals.  She previously served as editor of the Journal of Marketing (2002-2005) and Area Editor of the Journal of Marketing Research (2005-2007), as well as serving on the Editorial Review Boards of other leading marketing journals. She has also served on the Board of Trustees of the Marketing Science Institute and the Board of Directors of the American Marketing Association.  She received her B.Comm., with honors, from Queen's University (Canada), and her M.Sc. and Ph.D. from Carnegie-Mellon University.

The AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award honors living marketing educators for distinguished service and outstanding contributions in marketing education.  Recipients must have notable careers with accomplishments across research, teaching and mentoring, public service, creativity and innovation, service to the marketing profession, and administration.  Honorees must be universally acknowledged as a long-standing leader in marketing education, and must have made extensive contributions to marketing education and the marketing discipline in general. 

Upon receiving the 32nd annual AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, Dr. Bolton will join marketing luminaries, such as George Day, Paul Green, Philip Kotler, Don Lehmann, Leigh McAlister, Louis Stern, and Valarie Zeithaml in being honored with this distinguished industry award.


For the complete list of award recipients, visit:


For information on the 2016 Winter Marketing Educators’ Conference, visit:

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