AMA Announces Lusch as the 2013 Distinguished Marketing Educator

CHICAGO, IL – December 18, 2012 — The American Marketing Association (AMA) announces Robert F. Lusch as the recipient of the 2013 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. The award honors living marketing educators for distinguished service and outstanding contributions in marketing education. Lusch will be presented with his award at the upcoming AMA Winter Marketing Educators’ Conference on Saturday, February 16 in Las Vegas, NV.

Robert F. Lusch is Executive Director of the McGuire Center for Entrepreneurship and James and Pamela uzzy Chair in Entrepreneurship & Innovation in the Eller College of Management at the University of Arizona. Previously he served as Dean of the M. J. Neeley School of Business at Texas Christian University and was on the faculty of the University of Oklahoma for 25 years where he also served as Dean. Professor Lusch has served as Chairperson of the American Marketing Association, and trustee of the American Marketing Association Foundation. He received his Ph.D. from the University of Wisconsin.

Professor Lusch’s research focuses mainly on the area of marketing strategy, marketing theory, and marketing channels. Much of his research over the last decade has been around developing, along with Stephen Vargo, the service-dominant logic of marketing. He has served as Editor of the Journal of Marketing and is the author of over 100 scholarly articles in outlets such as the Journal of Consumer Research, Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Retailing, Accounting, Organizations and Society as well as many other journals. In 1997, The Academy of Marketing Science awarded him its Distinguished Marketing Educator Award and the American Marketing Association on two occasions (1997 and 2005) presented him the AMA Harold Maynard Award for contributions to marketing theory. In 2001 he received the Louis W. Stern Award from the American Marketing Association for Outstanding Contributions to the Marketing Channels Literature (2001). The National Association of Accountants awarded him the Lybrand’s Bronze Medal for contributions to the accounting literature (1978). The Marketing Management Association awarded him the Lifetime Contributions to Marketing Award in 2006. In 2009 he was awarded the AMA IOSIG Lifetime Achievement Award for his research and contributions in the marketing channels literature.

Upon receiving the 29th annual AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, Lusch will join marketing luminaries, such as George Day, Paul Green, Philip Kotler, Don Lehmann, Jagdish Sheth, and Valarie Zeithaml, in being honored with this distinguished industry award.

Marketing educators who made sustained contributions to marketing over extended periods of time were eligible for the award. Nominees were evaluated on six criteria: general creativity and innovativeness; administrative contributions; teaching and mentoring; public service; research contributions; and service to the marketing profession. Twenty nominations were reviewed by a five-member committee chaired by Jeff Inman, which consists of individuals within the current and past AMA leadership, a past award recipient, and a member at large.

2013 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award Committee
J. Jeffrey Inman, University of Pittsburgh (Chair)
Mark Houston, Texas Christian University
Venky Shankar, Texas A&M
Barton A. Weitz, University of Florida
Russell S. Winer, New York University

About the American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in North America with a global network of over 30,000 members. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. AMA is counted on as the most credible marketing resource where members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. For more information on the American Marketing Association, please visit:

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