Local Leader Named North American Volunteer Of The Year

Accomplishments include local chapter leadership and writing the AMA’s chapter management handbook used by leaders in the U.S. and Canada 

MECHANICSVILLE, VA - May 21, 2015 - Amy Gerhart Favreau was recently named the 2015 North American Chapter Volunteer of the Year by the American Marketing Association (AMA). The annual award recognizes chapter leaders whose contributions have added significantly to the goals of the organization—one of the largest marketing associations in the world. 

Favreau has been an AMA volunteer leader for 13 years, at both the local and national level.

“Amy has been a transformative force at all levels of the AMA. Her local chapter has benefited greatly from her guidance and efforts to improve operations, establish member mentoring, and create a sustainable leadership model. Amy has the rare ability to simultaneously navigate and influence the local and national spheres,” said Russ Klein, AMA CEO. 

“She revitalized the AMA Support Center’s ‘Board in a Box’ publication that is used by chapters throughout the United States and Canada—a tool that allows chapters to become more efficient and effective in their communities. Amy has also impacted AMA national conferences with her energy and dedication. We owe a great deal of gratitude for Amy’s tenacity in securing one of this year’s keynotes for the AMA Non-­‐Profit Marketing Conference, Carrie Martin Munk of The ALS Association,” Klein said. “Amy’s ability to think big picture and focus on granular details has made her a force to be reckoned with. We are truly blessed to have such an upstanding woman amongst our members. Members like Amy make the work that we do resonate beyond our chapters and into the profession of marketing.”

“Amy embodies the spirit of the American Marketing Association. Over 13 years she has enthusiastically served the global organization, local chapters nationwide, and her home chapter of Richmond, Virginia. Her contributions to the organization are vast—and ongoing,” says Katherine O’Donnell, Immediate Past President of the AMA-­Richmond chapter, and Vice President of Community Relations for Richmond Region Tourism. 

“Since the beginning of Amy’s involvement with the AMA she had dedicated countless hours of service to the organization at nearly every level possible,” O’Donnell said. “Her passion for the AMA is infectious and her enthusiasm unbridled. She is reliable, organized, and driven. She volunteers without being asked. She leads by example. She is the ultimate volunteer. The AMA—and the global marketing community—are better because of Amy.”

Favreau began her AMA career with eight years of service on the AMA-­Richmond chapter’s Board of Directors. During her tenure as chapter President from 2008 to 2009, the chapter received a national Special Merit Award for Leadership for accomplishments that included creating a $100,000 student endowment fund, growing membership to record levels, and being one of only 10 chapters in North America to experience membership growth that year.

From 2010 to 2013, Favreau was a member of the AMA’s Professional Chapters Council (PCC), a select group of award-­‐winning volunteer chapter leaders from across North America responsible for empowering, strengthening, and advocating for all AMA professional chapters. As a council leader, she mentored AMA chapters in the U.S. and Canada in leadership, non-­‐profit board management, chapter operations, and strategic planning. She also presented and moderated sessions for chapter leaders at regional and national conferences on topics including strategic planning, communications, leadership, and non-­‐profit board management.

As a two-­‐year Chair of the PCC’s Membership Committee she managed a team responsible for providing mentoring, resources, and support to all of the AMA’s more than 75 North American professional chapters.

Favreau’s legacy achievement on the PCC is writing and editing the AMA’s chapter management handbook, “Board in a Box,” containing research-­‐based best practice guidelines. Published in 2012, “Board in a Box” is the primary leadership tool used by more than 1,000 chapter leaders in more than 75 chapters across North America.

In 2013, Favreau expanded her national service by joining the Planning Committee of the AMA Non-­‐Profit Marketing Conference (NPMC), the AMA’s signature professional development event for non-­‐profit marketers. The committee is responsible for developing strategy and content for the conference, held annually in Washington, D.C.

“People often ask me one thing about being an AMA volunteer, and it usually goes like this: ‘You do all that work, and you don’t get paid? Why?’” said Amy Gerhart Favreau. “The answer isn’t about ‘why,’ it’s about ‘who.’ The AMA is a community of smart, motivated marketers and leaders who work hard and play hard, who believe in making a difference, and who always strive to leave things better than they found them. I’m motivated and inspired to make a difference the way I see AMA leaders and members making a difference every day.

“Volunteers don’t give to get, but the truth is, the more you put into volunteering, the more you get back—lessons, growth, relationships, experience, and the satisfaction of knowing you’re helping others learn, grow, and achieve. It is an honor and a privilege to give back to an organization that has given me so much, both personally and professionally,” Favreau said.

Today, in addition to the NPMC Planning Committee, Favreau is Chair of the AMA-­‐Richmond chapter Past President’s Council, a group she organized and launched in 2010, as well as leader of the chapter’s Non-­Profit Marketing Special Interest Group, which she launched in 2013. Amy recently wrote the AMA-­Richmond website as part of its relaunch. She has also been elected to rejoin the AMA-­‐Richmond Board of Directors as a Director, a term which begins July 1, 2015.

AMA Chapter Volunteer of the Year candidates are evaluated based on the following criteria: 1) services performed and their overall positive impact on the organization; 2) consistent, long-­‐term participation in AMA as a volunteer at a local and/or national level; and 3) contributions to the profession of marketing through volunteer service.

As Chapter Volunteer of the Year, Favreau was invited to be a guest presenter at the AMA’s annual Leadership Summit in Chicago, attended by more than 300 professional chapter leaders from the U.S. and Canada. She was a motivational keynote speaker and also presented sessions in best practices in membership, communications, and strategic planning. As Chapter Volunteer of the Year, Favreau will receive honorary lifetime membership in the AMA.

About Amy Gerhart Favreau
Amy Gerhart Favreau is a senior-­level writer and communications strategist with more than 20 years of experience. She currently works as both the Chief Marketing Officer for Children's Home Society of Virginia, a non-­‐profit adoption agency founded in Richmond in 1900, and as an independent writer and communications strategist for her own company, Word of Mouse, an endeavor she launched in 1996. She is also a consultant Chief Strategy Officer with Richmond-­‐based advertising and branding firm Randall Branding. Her career path has included positions in publishing, agency, non-­‐profit, healthcare, and corporate communications. She attended Syracuse University's S.I. Newhouse School of Public Communications, where she achieved a Bachelor of Science in Magazine Journalism, and was a member of the University Honors Program.

About the American Marketing Association
With a global network of over 30,000 members, the American Marketing Association (AMA) serves as one of the largest marketing associations in the world. The AMA is the leading professional association for marketers and academics involved in the practice, teaching, and study of marketing worldwide. Members of the AMA count on the association to be their most credible marketing resource, helping them to establish valuable professional connections and stay relevant in the industry with knowledge, training, and tools to enhance lifelong learning. The AMA includes more than 75 professional chapters in the U.S. and Canada.

Contact: Amy Gerhart Favreau
afavreau205@aol.com 
Cell: 804.909.1004

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.