About AMA

The AMA Board of Directors is an important governance mechanism of the American Marketing Association.  The primary role of the AMA Board of Directors is to provide strategic guidance, direction and advice for the association and to provide fiduciary oversight to protect the business property of the association. 

2014-2015 Board of Directors


  • Ric Sweeney, Chairperson - Director, Kolodzik Business Scholars, The University of Cincinnati

  • Rob Malcolm, Chairperson-Elect, Executive in Residence, McCombs School of Business,  University of Texas at Austin, Fmr.President, Global Marketing, Sales & Innovation - Diageo

  • Rick Dow, Past Chairperson - Partner, The DOJO Group​

  • Valarie Zeithaml​, Vice President Finance/Secretary, David S. Van Pelt Family Distinguished Professor of Marketing, Kenan-Flagler Business School, University of North Carolina

At-large Board Members

  • Bill Cron, AMAF Chairperson, Senior Assoc. Dean, Graduate Programs and Research, Neeley School of Business, Texas Christian University

  • Eric BradlowChairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Programs and Co-Director, Wharton Customer Analytics Initiative, Wharton School of Business, University of Pennsylvania, 

  • Myles Bristowe, Marketing Principal & Chief Credit Union Marketer, PSCU​

  • Mary Garrett, Vice President, Marketing and Communications, IBM Global Sales and Distribution

  • Lisa Gudding, Executive Vice President, GfK Customer Research North America

  • Roger Kerin, Harold S. Simmons Distinguished Professor, Marketing Department, Cox School of Business, Southern Methodist University

  • Angela Lee, Mechthild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University

  • Rebecca Messina, Senior Vice President, Marketing & Innovation, Ventures & Emerging Brands (VEB), The Coca-Cola Company

  • Scott MontyExecutive Vice President of Strategy, SHIFT Communications​

  • Beth WalkerAT&T Professor of Services Marketing & Management, Carey School of Business, Arizona State University

  • Dennis Dunlap, Ex-officio Board Member, Chief Executive Officer

  • Russ KleinEx-officio Board Member, Chief Executive Officer

Board of Directors - This secure site is for the exclusive use of the AMA's Board of Directors and is intended for use by Board of Directors in preparing for and participating in AMA Board activities.