Valuing Diversity PhD Scholarship

What is the Valuing Diversity PhD Scholarship?

In partnership with the PhD Project and the AMA Academic Council, the Valuing Diversity PhD Scholarship seeks to widen the opportunities for underrepresented populations to attend marketing doctoral programs.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Nomination Deadline: April 5, 2019



Past applicants are strongly encouraged to reapply. All applicants must meet the following requirements:

  • They must be from one of the following populations: African American, Hispanic American, or Native American.
  • They must be a U.S. citizen or a permanent U.S. resident.
  • They must be enrolled, on campus, in a full-time AACSB accredited marketing doctoral program, or a advertising doctoral program, and have successfully completed at least one year.
  • They have not previously received a Valuing Diversity Scholarship.
Application Process

Essays must be in Microsoft Word format; essays should be two-pages, double-spaced, in 12 pt. type (approximately 500 words.)  Sources you mention in your essay should be supplied on an additional page and do not count against the two-page maximum.

The two letters of recommendation must be received in the AMA office (located at 130 E. Randolph St., 22nd Floor, Chicago, IL 60601) by deadline of application.

Applicants will be evaluated based on the following:

1) Two letters of recommendation

  • One from the applicant’s advisor or Doctoral Program Coordinator, and
  • One from another faculty member, preferably from whom the applicant has taken a course.​

Optimally, these letters should speak to the candidate's academic work or initiatives that demonstrate a commitment to advancing diversity.

2) An essay explaining how receiving a Valuing Diversity Scholarship will help you further your research efforts.  Your essay also should address one of the following:

  • How your dissertation research incorporates conceptual, design, or methods issues related to diversity.
  • How your dissertation research contributes to advancing the field of marketing.
  • How your dissertation research incorporates any innovative theories or advanced, cutting-edge designs, methods, or approaches.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
History of the Valuing Diversity PhD Scholarship

The American Marketing Association Foundation (AMAF), in conjunction with the AMA Academic Council, established a scholarship program in 2003 focused on creating scholarship funds for populations underrepresented in the marketing profession.

The number of African Americans, Hispanics and Native Americans pursuing doctoral degrees in marketing is too low to reach a future goal of increased diversity in the marketing profession in both academic and corporate settings. For example, during the period from 1983-2005, of the 2,999 total earned doctoral degrees in marketing, only 151, or 5%, of those earned were by underrepresented populations (86 by African Americans, 49 by Hispanics, and 16 by Native Americans.) For many of the years during this period, there was just a handful of each of these underrepresented populations earning a doctoral degree in marketing, and for several years there were none for some of the groups. Although there has been improvement in these numbers over the past several years, there is still much work to be done in order to meet our goal of a more diverse marketing profession.

Through its Valuing Diversity Ph.D. Scholarship Program, the AMAF seeks to widen the opportunities for underrepresented populations to attend marketing doctoral programs.  In 2003, the Foundation awarded its first two scholarships under the Valuing Diversity Ph.D. Scholarship Program.  For the academic year, several $1,000 scholarships will be granted to students currently enrolled in Ph.D. programs.  The scholarships are funded by the donors of the AMAF’s Valuing Diversity Fund.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Judging Process

The chair of the Scholarship Committee of the AMAF and the President of the AMA Academic Division will select an evaluation committee of past scholarship recipients, a marketing faculty member, and a member of the AMA Academic Council.​​

Recognition and Benefits

The scholarships will be presented at the The PhD Project Dinner (August 2018) at the Marketing Doctoral Students Association Annual Conference and recognized at the 2018 AMA Summer Educators' Conference in Boston, MA.

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