John A. Howard/AMA Doctoral Dissertation Award

Nomination Deadline: November 5, 2018 

To submit a nomination for the 2018 Award, please submit your manuscripts electronically in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at (additional details below). Nominations must be received by 11:59 pm CST on Monday, November 5.

What is the John A. Howard/AMA Doctoral Dissertation Award? 

The John A. Howard/AMA Doctoral Dissertation Award recognizes excellent marketing doctoral disserations.


Students completing the requirements for their doctoral degrees in marketing and consumer behavior-related topics between October 1, 2017 and September 30, 2018 are invited to enter the annual John A. Howard/AMA Doctoral Award Competition. Graduates from doctoral programs in any part of the word are invited to participate.The award is given annually at the AMA Winter Academic Conference (February 22-24, 2019; Austin, TX).

Application Process

Judges are asked to review the works based on quality of the dissertation contribution to theory and practice, originality and appropriateness of the research method, technical competence in the execution of the research, and the value of the findings in contributing to knowledge in marketing.  

This year's John A. Howard Award co-chairs are Martin Shreier and Shuba Srinivasan​.  A team of reviewers will be appointed by the award chairs to review the submissions. Authors will be notified in mid-December regarding the status of their submission.   

History of the John A. Howard/AMA Doctoral Disseration Award

In 1960, the AMA invited top doctoral candidates to present their papers at the annual Marketing Educators’ Conference. In 1967, this recognition process was formalized with the establishment of the Doctoral Dissertation Awards.

The John A. Howard/AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process.

John Howard was the George E. Warren Professor Emeritus of Business at Columbia University. He was a recognized innovator in the application of basic research in marketing, and consumer and buyer behavior. His numerous marketing texts and articles contributed to the development of the profession for nearly 40 years, before his death in 1999. Howard also taught at the Universities of Illinois, Chicago, Pittsburgh, Western Ontario and Stanford. His leadership in directing doctoral candidates through the dissertation process influenced both the quality of the research and the preparation of current marketing faculty across the country.

Sheth, also internationally recognized for his contributions to marketing and the academic community, developed his dissertation under the guidance of Howard while at the University of Pittsburgh. According to Sheth, “John Howard was a major influence on me both personally and professionally. His devotion to the discipline of marketing and his hard work were an inspiration to all of us who have had the honor and the privilege of working with him. He was a true scholar because he was always eager to learn, challenge, and innovate new concepts and perspectives.”

Recognition and Benefits

Winners will be recognized at the 2019 AMA Winter Academic Conference in Austin, TX (February 22-24, 2019).

Complete Submission Details

A team of reviewers will be appointed by the award chairs to review the submissions. A double-blind review procedure will be followed to review the papers based on the following criteria:

  • Importance of the research question/issue to marketing
  • Conceptual rigor
  • Methodological rigor and technical competence in the execution of the research
  • Value of the findings in contributing to knowledge in marketing
  • Value of the findings to marketing practitioners and other stakeholders
  • Originality of the research

The submission should describe the research questions/issues, propositions and/or formal hypotheses (if appropriate to the method), relevant literature, data, research and analytic methods, findings, limitations of the study, conclusions, the contributions of the study for theory and practice, and suggestions for future research. The literature background, design, methods, analysis, and findings should be presented in enough detail and clarity to provide a theoretical grounding for the study and to allow the proper assessment of its methodology and findings.

When printed, the submission must be no more than 30 double-spaced pages in 12-point type; this limit is inclusive of all pages (e.g., text, references, figures, tables, and appendices). The manuscript guidelines for the Journal of Marketing should be used as a style guide. Submissions beyond the page limit or inconsistent with the style guidelines will not be sent out for review.

Authors should submit their manuscripts electronically as email attachments (one file only) in MS Word to Christine Germino, Strategic Alliances and Foundation Relations Manager at ​In the body of the email to Christine, please select your paper's track: 1) Consumer Behavior/Experimental or 2) Strategy/Quantitative. The letter to the award chair (see below) must be included in the email message itself.

Please note that the single file submission must be complete (text, references, figures, tables) and shared as one file only. We cannot accept submissions sent as multiple file attachments or with incomplete information. Please do not mail hard copies.

Because the review process will be double-blind, candidates making submissions should not include author names and schools on the paper itself.

The accompanying email letter to the co-chairs should include the following information: author’s name, telephone numbers, fax number, e-mail address, telephone number, the school awarding the degree, the date the dissertation defense was successfully completed, the name of the faculty member(s) chairing the dissertation committee, and the candidate’s current and future positions.



Please contact Christine Germino ( with any questions.

Click here to view previous award recipients. 
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