Charles Coolidge Parlin Marketing Research Award Recipients

Previous Award Recipients

In 2012 the AMA launched a Charles Coolidge Parlin Marketing Research Award video series.  This video series provides commentary and insights from the Parlin Award winner and other leaders of the marketing insights community on an important substantive area to which the winner contributed.  Featured below are videos from four Parlin Award winners highlighting their indivdual areas of expertise, as well as a press release from the most recent award winner. 

2018 -  
​1980 - Daniel Yankelovich
1979 - Sir Frederick Alfred Laker
1978 - John D.C. Little
1977 - Paul E. Green
1976 - Kenneth J. Whalen
1975 - John Kenneth Jamieson
​2011 - Steven H. Cohen
1974 - E. Cordon Walker
​2010 - Jordan Louviere  
1973 - August A. Busch, III
​2009 - Magid Abraham
1972 - Dr. Robert Ferber & David Ogilvy
2008 - Vithala R. Rao​
1971 - James W. Button
2007 - Ronald L. Tatham​
1970 - Theodore Levitt
2006 - Donald Lehmann​
1969 - Robert J. Keith
​2005 - Howard Moskowitz
1968 - Malcolm P. McNair
​2004 - Jagdish N. Sheth
1967 - J. Paul Austin
​2003 - Frank Bass
1966 - Robert J. Keith
​2002 - Rich Johnson & Gilbert Churchill
1965 - George Gallup
​2001 - John R. Hauser & William D. Neal
1964 - Ray R. Eppert & D. Maynard Phelps
​2000 - H. Paul Root
1963 - Arthur C. Nielsen
​1999 - Glen L. Urban
1962 - Thomas B. McCabe
​1998 - Robert J. Lavidge
1961 - Harold L. Zellerbach
​1997 - Vijay Mahajan
1960 - Marion Harper, Jr.
1996 - Vincent P. Barabba & V. Seenu Srinivasan
1959 - Charles C. Mortimer
​​1994 - George Day
1958 - Reavis Cox & Theodore V. Houser
​1993 - Faith Popcorn 
1957 - Peter Drucker
​1992 - Herbert M. Baum
1956 - Frank Stanton
​1991 - Michael Porter
1955 - Thomas M. Evans
​1990 - Joseph M. Segal
1954 - Wroe Alderson & Donald M. Hobart
​1989 - Philip Kotler
1953 - Robert Wood Johnson
​1988 - John L. Malec
1952 - Paul H. Nystrom
​1987 - Richard E. Hechert
​1951 - David F. Austin
​1986 - Wayne Lemburg
1950 - Samuel B. Eckert
​1985 - Yoram Wind
1949 - Harry A. Bullis & Neil H. Borden
​1984 - John A. Howard
1948 - M. E. Coyle
​1983 - Frederick W. Smith
​1947 - Robert S. Wilson
1982 - Paul L. Erdos & Arthur J. Morgan
1946 - Edwin B. George
​1981- George Katona
1945 - George A. Lundberg
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Please click here to learn more about the Charles Coolidge Parlin Marketing Research Award​​
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