AMA-EBSCO Annual Award for Responsible Research in Marketing | Inaugural Recipients Announced The inaugural recipients of the AMA-EBSCO Annual Award for Responsible Research in Marketing were announced at the American Marketing Association’s Winter Academic Conference in San Diego, CA.
Marketing News CX Rx: How the Best Firms are Innovating and Competing on Customer Experience How to develop the proper build for a successful customer experience implementation journey.
Marketing News The Best Marketing Stories of the Week, Feb. 10-14 This week, we eyed Oscars viewership, Peapod ending its service in the Midwest, Rihanna’s lingerie line controversy and the return of the catalog.
Marketing News Creating a Culture of Brand Love Roses are red, violets are blue, with so many options to choose from, why would customers choose you?
Find ‘Love’ in the AMA’s Journals To celebrate Valentine’s Day, we’ve pulled together some articles with ‘love’ in the titles.
