American Marketing Association

Virtual Training: Using Insights and Creative Thinking to Drive Strategy

July 15-16, 2020
Join us for this 2-day virtual training session where you'll learn to discern between facts and insights, understand that strategy cannot exist without creativity and gain the skills to lead strategy sessions.

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COVID-19 Support

Marketing News

Higher Education Marketing Statistics Before and During the COVID-19 Pandemic

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Marketing News

Marketing Research Institutions’ Best and Brightest

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2020 Vision: Get the Marketing Insights You Need Now

Integrating Inclusivity Into Your Submission & Application Process

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Millennials, Gen Z, and the Rising Demand for Corporate Social Responsibility

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Latest

How to Boost Tips and Donations with the Dueling Preference Approach

A new Journal of Marketing study found that asking consumers to vote for something they like (cats vs. dogs) doubled tips at a café.

Unintended Consequences of Viagra Advertising

New JMR research shows how Viagra advertising can inadvertently make more babies

Marketing News Special Issue: Higher Ed Marketing During the Pandemic

This higher education marketing special issue of Marketing News explores what marketers can do to navigate the uncertainty of the coronavirus pandemic.

Press Release from the Journal of Marketing: How creating an “empathy lens” makes P2P marketing communications more effective

Provider-focused P2P marketing communications increase consumers’ likelihood of purchase, app download, and willingness to pay.

Why P2P Platforms Should Market Their Providers to Drive Consumers’ Likelihood to Buy

For P2P brands like Uber, consumers typically have more empathy for the provider (i.e., driver) than the platform itself. Focusing marketing communications on the provider can therefore increase consumers’ willingness to pay.

Marketing News

Marketer’s Skills Quiz: Summer 2020

Marketers are constantly honing their skills. Are you up on the latest know-how?

Virtual Training: Using Insights and Creative Thinking to Drive Strategy

COVID-19 Support

Higher Education Marketing Statistics Before and During the COVID-19 Pandemic

Marketing Research Institutions’ Best and Brightest

2020 Vision: Get the Marketing Insights You Need Now

Integrating Inclusivity Into Your Submission & Application Process

Millennials, Gen Z, and the Rising Demand for Corporate Social Responsibility

How to Boost Tips and Donations with the Dueling Preference Approach

Unintended Consequences of Viagra Advertising

Marketing News Special Issue: Higher Ed Marketing During the Pandemic

Press Release from the Journal of Marketing: How creating an “empathy lens” makes P2P marketing communications more effective

Why P2P Platforms Should Market Their Providers to Drive Consumers’ Likelihood to Buy

Marketer’s Skills Quiz: Summer 2020

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