Inventing New Ways to Design Holiday Packaging and Marketing

In today’s multi-faith, pluralistic culture with a society intent on equity and inclusion, how can brand designers honor the holidays without alienating a segment of their consumer base?

Combating Burnout: How Marketing Teams are Burning Bright

The Great Resignation: Where Does It Leave Marketers?

Should Brands Alter Customer Satisfaction Strategies Based on Political Identity?

A new study finds that conservatives are more satisfied with product purchases than liberals. How could your firm put this insight to work?

Press Release From the Journal of Marketing: Conservatives and Liberals Feel Differently About the Products They Purchase – Here’s How Companies Can Use This to Improve Sales

Firms can create more effective strategies to improve their products, services, and sales by accounting for their customers’ political identity.

Virtual Conference: The Year Ahead