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The Ultimate Guide to Data Standards for Marketers

The Ultimate Guide to Data Standards for Marketers

Marketing data in chaos? You’re not alone — see what marketers are doing about it.

Enterprise marketing teams are struggling with disorganized, inconsistent data — and it’s costing them. In our latest survey of U.S. marketers spending $50M+ annually on digital advertising, we uncovered a clear crisis: without strong data standards, teams can’t confidently attribute performance, personalize content, or scale what works.

When data lacks structure, so does your strategy. From misaligned metadata to content chaos, it’s impossible to deliver the kind of seamless, personalized customer experiences today’s digital landscape demands.

But it doesn’t have to be this way.

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In this guide, we reveal the root causes of marketing data dysfunction and how leading organizations are solving it with scalable data standards. Learn how consistent metadata, naming conventions, and taxonomy can unlock smarter decisions, better content performance, and next-level customer engagement.

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