Data Revolution: Empowering Humanity
August 22-24, 2025 | Chicago, IL
Data plays an increasingly expansive role across life and commerce today, not just as a tool for business growth but as a force that can drive positive global change. As a melting pot of diversely informed disciplines (psychology, sociology, economics, computer science), marketing is uniquely positioned to capitalize on and be informed by the ongoing data revolution. Marketing provides insights into our self-perception, our view of others, our assessment of how others perceive us, and our ideas for improving our world. It shapes market existence and function. Yet, to maximize opportunities through data requires us to think differently. As scholars developing deep theoretical knowledge, we must harness the value of diverse and novel data that will require nothing short of a revolution defined by new methods, new theories, and collaborations across diverse disciplines (e.g., medicine, public health, law, urban planning). Mainly, it will require an openness and a hunger for unique perspectives that can enrich our own. The 2025 AMA Summer Academic Conference will serve as a platform that will enable collaborations, forge strong relationships, inspire courageous thoughts, and ultimately nurture the human aspects of our academy.
Conference Co-Chairs

Colleen Harmeling
Florida State University

Tonya Bradford
University of California, Irvine

Adithya B Pattabhiramaiah
Georgia Tech University
Conference Tracks
Muzeeb Shaik | Indiana University (US)
Arun Swaminathan | Texas Tech University (US)
This track invites submissions that showcase innovative approaches and research findings on how data-driven marketing can be a powerful force for positive change, contributing to a more sustainable, equitable, and inclusive future for all. Among other things, the track will delve into topics such as:
•Better Marketing for a Better World: Examining how data-driven insights can be leveraged to develop marketing strategies that promote sustainability, inclusivity, and social responsibility.
•Achieving UN Sustainability Goals: Exploring the role of data-driven marketing in contributing to achieving the United Nations Sustainable Development Goals (SDGs), such as ending poverty, promoting good health and well-being, and combating climate change.
•Ethical Considerations: Addressing the ethical implications of data-driven marketing, including privacy, bias and accountability issues.
For questions, please contact Muzeeb Shaik at shaikmu@iu.edu.
Manpreet Gill | University of South Carolina (US)
Cammy Crolic | Florida State University (US)
The Ethics, Privacy and Cross-Industry Data Collaborations track seeks original submissions that explore the importance of ethics and privacy for stakeholders (firms, consumers etc.), and how firms can leverage cross-industry partnerships for growth and innovation while prioritizing privacy, responsible data usage, ethical business practices and consumer trust.
For questions, please contact Cammy Crolic at ccrolic@business.fsu.edu.
Shane Wang | Virginia Tech (US)
Margherita Pagani | SKEMA Business School (FR)
The Human-Centered AI and Digital Marketing track explores the intersection of artificial intelligence and digital marketing, focusing on enhancing human experiences and ethical considerations. We welcome submissions that delve into innovative uses of AI to transform digital marketing strategies, improve consumer interactions, and drive ethical AI practices in marketing.
Key topics include, but are not limited to:
- AI-driven consumer behavior analysis
- Personalization and customer experience enhancement through AI
- Ethical AI in marketing
- Human-centered design in AI applications
- The impact of AI on digital marketing strategies
For questions, please contact Margherita Pagani at margherita.pagani@skema or Shane Wang at xswang@vt.edu.
Dionne Nickerson | Emory University (US)
Maria Rita Micheli | IESEG School of Management (EU)
The 2025 AMA Summer Academic Conference emphasizes data revolution, exploring how greater access to data can inspire scholars to think differently. To think differently means leveraging new data opportunities and collaboration across disciplines, aiming to enhance a more comprehensive and nuanced understanding of trends, gaps, and opportunities across research fields. This track on Innovation and Inclusivity focuses on how the ongoing data revolution can help scholars map disparities in opportunities regarding access to market and inclusion of marginalized communities. Addressing the market more inclusively requires innovative responses from companies, and data revolution can help companies craft these responses. Which innovative solutions can companies and society leverage to address the needs of and historical disparities experienced by marginalized communities? How can companies develop inclusive policies for these communities and foster more equitable market exchanges? How can companies and policymakers foster an environment where diversity drives the development of innovative solutions? We look for submissions from different disciplines exploring and expanding on these questions, leveraging different methodologies and data sources.
For questions, please contact Maria Rita Micheli at m.micheli@ieseg.fr or Dionne Nickerson at dionne.nickerson@emory.edu.
Rebecca Jen-Hui Wang | Lehigh University (US)
Madhu Vishwanathan | Indian School of Business (India)
The Leveraging Data for B2B Marketing Innovations track invites research that examines the transformative role of data analytics in business-to-business (B2B) marketing. In alignment with the current theme of data revolution, this track invites submissions that explore how data can drive innovation in B2B contexts by enhancing customer experiences, improving lead generation, and optimizing operations.
Potential topics include, but are not limited to:
- Data-driven strategies for B2B marketing Customer behavior analytics in B2B environments
- Predictive modeling for B2B sales and outcomes
- Personalization techniques tailored to B2B contexts
- Innovations in lead generation and customer engagement
- The impact of AI and machine learning on B2B marketing practices
- Transformative role of IoT, blockchain and other emerging technologies in B2B
- Data applications for strengthening business networks and partnerships
Submissions addressing these or related areas are encouraged, particularly those demonstrating how data analytics can redefine traditional approaches and create new opportunities in B2B marketing.
Alex Bleier | Frankfurt School of Finance & Management (DE)
Jordan Moffett | University of Kentucky (US)
The Marketing Interventions in Digital-First Environments track invites research that explores innovative strategies and tactics for engaging customers through digital channels. Topics may include targeting, personalization, omnichannel relationships, influencer collaborations, and other approaches designed to enhance the effectiveness of customer touchpoints in a digital-first world. Research might examine such interventions from the firm or customer perspectives to derive implications for data-driven marketing strategy in digital ecosystems.
For questions, please contact Jordan Moffett at jwmoffett@uky.edu.
Huanhuan Shi | Texas A&M University (US)
Sebastian Hohenberg | University of Münster (DE)
This track focuses on the pivotal role of sales and frontline employees in leveraging the data revolution to transform business practices. We invite empirical and conceptual works on a wide range of topics related to data-driven innovations in sales and frontline operations, such as (but not limited to ):
•How data-driven strategies can align sales processes with broader corporate objectives, enhancing collaboration between sales and marketing teams and supporting goals such as market expansion and revenue growth.
•How structured and unstructured data can be utilized by sales and frontline employees to improve decision-making, customer service, and overall business performance.
•The role of data analytics in enhancing personalized customer interactions and improving customer relationship management (CRM) strategies.
•How integrating behavioral data and advanced AI technologies can empower sales teams to anticipate customer needs and optimize sales outcomes.
•Ethical considerations in the use of data: Ensuring responsible data collection, usage, and privacy protection in sales and frontline operations.
•Cross-disciplinary approaches that combine insights from psychology, behavioral science, and data science to improve frontline employee performance and motivation.
For questions, please contact Huanhuan Shi at hshi@tamu.edu.
Thomas Robinson | City University (UK)
Rachel Hochstein | University of Missouri-Kansas City (US)
Customer-centric marketing represents a shift from segmentation-based approaches to addressing individual customers’ needs and wants. This track explores how qualitative data about cultured projects of parenthood, partnership, friendship, citizenship, and other social aspirations informs key questions relevant to customer-centricity: 1) the co-creation of market experiences that uplift individuals, 2) how individuals interface with technology, 3) individual’s changing consumption needs due to sudden crises or on-going changes in identity, community, or environment, and finally 4) how social structures and institutions, as boundary conditions, influence customer-centric marketing efforts. Customer-centric marketing is about anticipating and responding to changing consumer needs and is always embedded in a temporal logic, which may be included and addressed under these themes.
For questions, please contact Thomas Robinson at thomas.robinson@city.ac.uk.
Tuba Yilmaz | BI Norwegian Business School (NO)
Andre Martin | University of Notre Dame (US)
This track explores how businesses and markets navigate an increasingly interconnected and volatile global landscape. It focuses on strategies, innovations, and governance mechanisms that enable companies to operate within complex ecosystems formed by interdependent businesses and markets to build resilience. Finally, it explores how organizations can prepare for, respond to, and recover from economic, environmental, and technological disruptions while sustaining success in an ever-changing world.
For questions, please contact Andre Martin at amarti94@nd.edu.
Samantha Cross | Babson College (US)
Jason Stornelli | Oregon State University (US)
Many societal challenges compromise well-being. For instance, food scarcity negatively impacts health outcomes. Misinformation threatens democracy and social cohesion. Discrimination and social injustice lead to inequitable opportunities. Marketing theory and practice can potentially advance well-being at individual, interpersonal, organizational, community, and societal levels and in many problem contexts.
We look forward to manuscript submissions that examine a wide range of social problems and use various methodological/conceptual approaches.
For questions, please contact Jason Stornelli at jason.stornelli@oregonstate.edu.
Vamsi Kanuri | University of Notre Dame (US)
Kay Peters | University of Hamburg (DE)
The Technology-driven Behavioral Insights track invites submissions at the intersection of technology and human behavior. We broadly construct technology to include various digital tools, platforms, systems, processes (e.g., interventions) and artificial intelligence (AI). This track will showcase theoretical and methodological advancements featuring the individual, organizational, policy, legal, ethical, and societal implications of technology. We also welcome interdisciplinary contributions integrating insights from related disciplines such as psychology, sociology, environmental science, and economics, especially those exploring impacts on individual well-being and social equity.
Topics of interest for this track include, but are not limited to:
- The behavioral and social impact of responsible AI practices, including data privacy practices, algorithmic bias, and algorithmic fairness
- Customer-facing AI applications (e.g., Chatbots, Recommender Systems) and their behavioral impacts
- The influence of virtual (VR) and augmented reality (AR) on user experience and social
interactions - Service robots and their effects on consumer behavior and service delivery
- Methods for managing, processing, and analyzing data generated from human-tech interactions to inform behavioral insights
- Advances in natural language processing and text mining as they relate to communication and understanding of human and firm behavior
- Analytical techniques for interpreting behavioral data from images, audio, and video
Participants in this track will be able to present their research findings and network with other academics with shared interests. We welcome submissions of original research papers, posters, special sessions, and workshops related to the topics of this track.
Submission Types
Submission Template – Competitive Papers
Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.
It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-anonymized process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.
Format and Style for Competitive Papers:
Prepare and submit electronic documents in PDF format. Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.
[Please note that submissions with text longer than 4,100 words will not be reviewed].
To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:
- Do not save the file with author-identifying information in the file name.
- Do not include a front page with author-identifying information.
- Remove the author identifying information from the document’s file properties.
Confirmation that your paper was submitted successfully will be sent via email to the submitter.
Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.
Submission Template – Poster Presentation
Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track.
By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.
Format and Submission Process for Posters:
Prepare and submit electronic documents in PDF format. Please include 1) Title, 2) Key Contributions to academe and practitioners (300 words), 3) Extended Abstract (1,000 word limit), 4) Table or Figure (optional) and 5) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.
Please note that submissions with text longer than 1,300 words will not be reviewed].
To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:
- Do not save the file with author-identifying information in the file name.
- Do not include a front page with author-identifying information.
- Remove the author identifying information from the document’s file properties
Confirmation that your abstract was submitted successfully will be sent via email to the submitter.
Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions at the invited poster session.
Submission Template – Special Session
Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs or track chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.
Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.
All special session proposal submissions must be directed to only one track. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming track.
Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.
By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal.
Format and Submission Process for Special Sessions:
Prepare and submit an extended abstract in Microsoft Word format. Special session proposals must include the title of the session and an extended abstract of 3,600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.
The text of the special session proposal must not exceed 3,600 words and should be submitted in the double-spaced format, prepared in 12-point font.
Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.
Confirmation that your proposal was submitted successfully will be sent via email to the submitter. Special session participants are all expected to register for the conference.
Intensive Workshops are a new submission type that were introduced during the 2023 AMA Summer Academic Conference. These workshops are intended to allow participants to deep dive into a topic over an extended amount of time. (For example: How do we research race? What can big data tell us about vulnerable populations? or Preparing for the Job Market.) These sessions will run for four hours with a maximum number of participants. In your proposal, please ensure that you demonstrate what will be achieved over the period of time participants are together. Only 6-10 of these proposals can be accepted.
How Do I Submit My Paper?
All submissions should be made electronically via the AMA’s online submission management system (Ex Ordo). If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline to submit was January 29, 2025.

Important Dates
- Call for Papers Due: January 29, 2025
- Accept/Reject Notifications Sent: Mid-March
- Event Early-Bird Registration: July 16, 2025
Code of Ethics
Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:
- Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple themes is not permitted.
- Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
- Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
- Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.