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Measure the metrics that make the biggest difference

Measure the metrics that make the biggest difference

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The marketing metrics that matter

Done right, metrics and analytics can strengthen trust, build budget, and increase business impact for marketing teams.

But according to Forrester, 77% of global B2B decision-makers say that using data and analytics to guide decisions is one of their top weaknesses.

Read our fact sheet, Metrics That Make a Big Difference, and learn helpful tips for measuring — and proving — the value of your marketing content and campaigns.

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