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Identity Resolution 2022

Identity Resolution 2022

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Navigating the Chaos Around the Privacy Reset

Apple’s privacy changes, Google’s deprecation of third-party cookies, and a growing sensitivity to consumer privacy are forcing advertisers to rethink how they target and measure ads. This eMarketer report features analysis on current industry challenges with identity resolution, including the money at stake, key players, prevailing trends, predictions, and tips for marketers, publishers, and ad tech vendors. Download for free today!