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2022–2023 American Marketing Association Election

In accordance with AMA bylaws, the nominating committee for the AMA has placed the names below in contention for the indicated offices for terms beginning July 1, 2022. For more information about this election, view the AMA Election FAQ section.


Executive Board Positions

Chairperson – Kevin D. Bradford

Kevin D. Bradford is a teaching professor of marketing at the University of California, Irvine and has been at UCI for one and one half years. Previous to UCI, professor Bradford was a professor at the University of Notre Dame for 17 years.

He conducts research on developing understanding of significant issues within the marketing system and its relationship to society. This system can be viewed as consisting of three sets of actors – marketers, customers, and public policymakers. To this point his work has centered on all three; the marketing domain (e.g., salespeople and the development of relationships), the customer domain (e.g., buyer-seller relationships), and public policy domain (e.g., firearm diversion). Thus, his research to date can be more specifically summarized in terms of three streams; the factors affecting salesperson performance in the development and maintenance of buyer-seller relationships, the development of effective distribution channel relationships, and marketing’s impacts on society.  Though the majority of his research is on the factors affecting the role of the salesperson in developing close buyer-seller relationships, the stream of research mentioned last (marketing’s impact on society) is predicated, mostly, on the factors affecting the leakage of firearms into criminal markets in the United States. 

Kevin received an “Excellence in Sales Scholarship Award” from the American Marketing Association’s special interest group supporting research in the selling and sales management. He also received the honorable mention award for the “Best Paper Contributing to Theory and Practice to Retail Marketing”. 

Kevin teaches three different topics at UCI; marketing research, sales management, and strategic marketing. 

Kevin received his B.A. from the University of Northern Iowa, His MBA from the University of Notre Dame, and his Ph.D. from the University of Florida. 

His wife, Tonya, is also a professor at University of California, Irvine and holds three degrees from Northwestern University. 

Chairperson-Elect – Lisa Bowman

Lisa Bowman is the founder and Chief Mojo Officer (CMO) of Marketing Mojo. She most recently served as United Way Worldwide’s Chief Marketing Officer leading the organization’s efforts to create, develop and implement global marketing strategies highlighting the organization’s image and 130 -year history of galvanizing donors, advocates, volunteers and workplace partners to fight for the health, education, and financial stability of every person in every community.  

She joined United Way Worldwide from a 15-year career at UPS. Lisa began her career with UPS in 2000 as Vice President of Market Development for UPS e-Ventures, the company’s dot-com incubator. In subsequent senior-level marketing roles with the logistics company, she led several high-profile marketing initiatives designed to transform UPS from its historical position as a business-to-business entity into a business-to-business-to-consumer entity. 

Following UPS’ 2001 acquisition of the former Mail Boxes, Etc. network of nearly 4,000 franchised locations, Lisa led the integration and re-branding to The UPS Store™. In 2009, she developed and launched UPS Direct-to Door, a co-op media product intended to compete with direct mail. She then took a role in The UPS Foundation, where as part of her $80 million social investment portfolio she also oversaw the transportation company’s United Way campaign.

Target Marketing Magazine recognized Lisa as their Marketer of the Year in December 2019. She was also honored by the American Marketing Association as their 2017 Non-Profit Marketer of the Year. Her work has received numerous awards inclusive of the Harvey Communications Awards, multiple Gold Stevie® Awards, multiple PRNews Awards, and multiple Gold MarComm awards. The PSA campaign she launched on behalf of United Way in her inaugural year was recognized as PSA of the Year by PRNews. Under her leadership, United Way’s research team also received a DigitalEdge 50 Award for PerformanceLink; the organization’s first Business Intelligence tool.

Lisa holds a B.A. in Marketing from Columbia and has completed executive education at Emory University’s Goizueta School of Business.

Secretary – Michael Brady

Michael (“Mike”) Brady is the Bob Sasser Professor and chair, Department of Marketing, at Florida State University. He is also an affiliated faculty member or honorary professor at six universities around the world. Mike’s primary research interest lies at the intersection of customers and employees in frontline service transactions. He has published articles in many top scholarly journals, and his research articles have been cited over 25,000 times to date. Mike has won numerous awards for research, teaching, and service, including the Christopher Lovelock Career Contributions to the Service Discipline Award. He is past president of the AMA Academic Council and a current member of the AMA Board of Directors. Mike is an area editor for Journal of the Academy of Marketing Science and just completed a four-year term as Editor-in-Chief of Journal of Service Research.

Immediate-Past Chairperson – Karen Albritton

Karen Albritton Chairperson Elect

Karen Albritton is an advisor to executives of emerging growth and mid-market companies, helping them drive performance and growth. At Thinc Strategy, she’s part of an experienced team of consultants who operate as strategic partners – working alongside business owners, executive leadership teams, and corporate boards – to develop and execute real strategies for measurable growth and change. The firm has helped over 140 companies in 26 countries boost their business value and elevate the people they employ.

Prior to joining Thinc Strategy, Karen was an executive with marketing services firms such as Ketchum, Capstrat and McKinney. In a decade as Capstrat President and then CEO, she helped grow the agency from a 20-person firm into an award-winning market leader. Among her accomplishments are a number of innovations: launching analytics, digital and social media services as well as building a national healthcare practice. She’s been a part of eight acquisitions, both as an acquirer and in successful exits, including the Capstrat sale to Omnicom.

Karen is a marketing industry advocate, serving on the board of directors for the American Marketing Association. In 2018, she was recognized as the AMA National Chapter Volunteer of the Year. She served as president of the Triangle chapter, leading the chapter to a Silver Chapter Excellence Award and continues to volunteer on the chapter’s past-presidents’ council. She was a member of the AMA Professional Chapters Council for five years, serving as AMA Leadership Summit co-chair and PCC president in 2013/14.

She has been a presenter at the Internet Summit, the PRSA Counselors Academy Annual Conference, the AMA Non-Profit Marketing Conference, the International Women’s Forum-Carolinas Chapter, AMA Symposium on Higher Education Marketing and at the AMA Collegiate Conference. She also speaks to corporate audiences for companies like Credit Suisse, Vanderbilt Health, Cotton, Incorporated and Siemens.

Karen is actively engaged in industry and community organizations.  Current board service includes the National Association for Corporate Directors-Research Triangle, and the UNC Health Foundation (audit and executive committees). She earned her B.A. degree in Journalism and Political Science at University of North Carolina at Chapel Hill.


At-Large Members of the Board

Anders Gustafsson

Anders Gustafsson is a professor of marketing at BI The Norwegian Business School. Anders is also Distinguished Professorial Fellow at the University of Manchester’s Alliance Manchester Business School (AMBS). He is conducting research on customer satisfaction and loyalty, management of customer relationships, and consumer behavior. Anders has published articles in journals such as Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. 

He is the current editor-in-chief for Journal of Business Research. Anders was the first international president for the American Marketing Association Academic Council and he is also a recipient of the Christopher Lovelock Career Contributions to the Services Discipline Award. Recently, he has joined The Sheth Foundation as a member of the board.

Rebecca Slotegraaf

Rebecca J. Slotegraaf is Professor of Marketing and Neal Gilliatt Chair in Marketing at the Kelley School of Business, Indiana University. Rebecca’s research focuses broadly on new product introduction and design, brand strength, and marketing assets and capabilities. Her work has appeared in the Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and other top marketing and management journals. 

Rebecca serves as an Area Editor for the Journal of Marketing and the Journal of Product Innovation Management and on the editorial review boards of JAMS, IJRM, and Journal of International Marketing. She has received several awards, including the Jagdish N. Sheth Award for best paper published in JAMS, the IU Trustees Teaching Award, and a Kelley School of Business Innovative Teaching Award.  

She teaches new product development at the undergraduate, MBA, and Ph.D. levels.

Brian Fergemann

Brian Fergemann is Senior Counsel, Marketing and Intellectual Property, at McDonald’s Corporation, where he counsels the business on a wide range of legal issues related to advertising, marketing, social media engagement and intellectual property. Prior to joining McDonald’s in 2016, Brian was a Partner in the Advertising and Marketing practice group at the law firm of Winston & Strawn in Chicago, where his clients included both national advertisers and agencies. While at Winston & Strawn he was recognized by Chambers USA as an “Up and Coming” attorney in Illinois in the Media & Entertainment category and as a “Leading Lawyer” in the advertising and marketing category by Leading Lawyers magazine from 2014 to 2016.

Brian previously served as legal counsel to the Board of Directors of the Chicago Advertising Federation and in various roles on the Board of Directors for nonprofit organizations based in Chicago.

He holds a B.A. in International Relations and Political Theory from Michigan State University and a J.D. from the University of Virginia School of Law.


Divisional Presidents-Elect

President-Elect, Academic Council – Karen Winterich

Karen Page Winterich is Gerald I. Susman Professor in Sustainability and professor of marketing at Smeal College of Business, Pennsylvania State University. Karen conducts research in the area of consumer behavior, with specific interests in consumers’ sustainable behaviors. Her primary research includes: investigating the effect of consumer identities on product preference and donations, strategies for increasing sustainable behavior particularly regarding disposition, recycling, and repair, and understanding the role of morality in the marketplace. Much of her work pertains to companies seeking to enhance their sustainability strategy as well as non-profit and government organizations. 

Her research is published in Journal of Marketing, Journal of Consumer Research, and Journal of Marketing Research, among others. She received the MSI/H. Paul Root Award for her 2019 Journal of Marketing article on recycling behavior. Her research was also an inaugural winner of the AMA-EBSCO Responsible Research in Marketing Award. Karen has been an invited speaker for GreenBiz’s CIRCULARITY 2.0 and the Can Manufacturing Institute, among others. She serves as an Associate Editor for the Journal of Marketing Research and the Journal of Marketing and is on the Editorial Review Board at the Journal of Consumer Research and Journal of Consumer Psychology, among others. Karen serves on the American Marketing Association Academic Council. She also enjoys teaching sustainability marketing to undergraduate students. 

President-Elect, Professional Chapters Council – Vanessa Torres

Vanessa C. Torres is a vivacious, creative, talented marketing professional specializing in integrated communications, strategy, and implementation. A leader in higher education marketing in San Antonio, Vanessa currently serves as the Assistant Vice President of Enrollment Management at Texas A&M University-San Antonio. Previously, she was the Director of Strategic Marketing and Communications at San Antonio College and served as the Enrollment Communications Marketing Manager at St. Mary’s University.   

In addition to her day job, Vanessa is an adjunct marketing/communications professor and has been a mentor with Big Brothers, Big Sisters of South Texas, since 2012. She is also on the Board of the AMA San Antonio and served as its president in 2017-2018. In 2019, Vanessa joined the AMA Professional Chapters Council, a national advisory committee for AMA. 

A native of San Antonio, Vanessa moved to Chicago to pursue higher education. She earned a B.A. in Marketing Communications with an emphasis in Public Relations from Columbia College Chicago and an M.S. in Integrated Marketing Communications from Roosevelt University. 

President-Elect, Collegiate Chapters Council – Leslie Kendrick

Leslie Kendrick, a senior lecturer for the Center for Leadership Education housed in the Johns Hopkins University’s Whiting School of Engineering, developed the first undergraduate marketing course offered on the JHU campus in 2002, and then these six subsequent courses for the Center’s Entrepreneurship & Management Program:  International Marketing, Marketing Your Startup, Marketing Strategy, Advertising & Integrated Marketing Communications and Media/PR in the Big Apple (a career exploration course with trip component).  Several of her courses feature client-based projects.  

Following significant enrollment growth in these courses, an AMA JHU student chapter was established, and then, later on, a Marketing & Communications minor. In addition to teaching, Leslie is the Internship Director for the Center and the AMA JHU faculty advisor. She has authored two cases for the Kerin Marketing textbook and contributed to numerous panels on experiential learning. Prior to teaching at JHU, she spent 12 years in marketing management and sales roles for Harper-Collins Publishers, Londontown Corporation, and Wolters Kluwer/Lippincott Williams & Wilkins. She holds a B.A. in Advertising from Penn State University and an MBA in Marketing from Loyola University of Maryland.  Leslie founded the Baltimore AMA’s Student Job Search Workshop—an annual event that she ran for 25+ years and she has volunteered on the AMA Collegiate Chapters Council twice prior to her current term. 


AMA Election FAQ

What am I voting on?

AMA members vote annually on a slate of candidates to hold office on the AMA Board of Directors and AMA councils. 

How do candidates get on the ballot?

The list of potential candidates is compiled using broad community input, professional search firms, and a wide network of engaged professionals and academics. From a list of many initial candidates, the Nominating Committee meets to narrow the list down to a final slate that is then reviewed and approved by the current board of directors. After board approval, the candidate slate is publicly posted on ama.org and in Marketing News prior to the election process beginning.  

Why is there only one candidate for each position?

Each candidate is running unopposed, in accordance with the AMA Bylaws. It is intentional that there is only one candidate for each position. The Nominating Committee of the AMA board of directors works each year to identify candidates who (1) have exemplary credentials, (2) a track record of AMA involvement, and (3) a commitment to invest their time and talent in the AMA’s future. Due to the rigor of evaluation prior to getting on the ballot, each position runs unopposed. We welcome all nominations.

Why is there an election if there is only one candidate for each position?

The election process should be seen by AMA members not as a competitive election, but an opportunity to be informed regarding future leadership and to voice support for the incoming candidates.  The AMA moved to this model several years ago for three reasons: (1) it allows the AMA to attract more candidates for office, since we found that some otherwise highly qualified candidates were not interested in investing in a competitive election process where they may need to campaign for office, and may not succeed in being elected, (2) AMA volunteer board service requires a multi-year commitment (3-6 years) for which it is critical to establish a mutual understanding in advance as part of the vetting process and (3) the new model follows best practices in corporate America and the nonprofit world. 

How can I get on the ballot?  

The AMA invites those interested in being considered for AMA board or council service in the future to contact AMA COO and Acting CEO Jeremy Van Ek at jvanek@ama.org.

How does the election process work?

A ballot, candidate information, and link to the voting site for the upcoming election will be sent to members electronically on March 1, 2022. The voting site will remain open through 11:59 p.m. CT on April 30, 2022.