Most B2B marketers’ arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a replacement for traditional tracking methods.
This guide thoroughly discusses:
- The nuances of first-party intent data
- The differences between first- and third-party intent data and the uses of each
- The regulations web browsers are implementing to restrict third-party data collection
- Five key ways intent data can supercharge sales and marketing efforts
- What to look for in a first-party intent data provider