ABM expert? First time ABM-er? Either way, you’re in the right place. Since everyone is in different phases of their ABM journey, Terminus made a comprehensive guide to ABM for any team. Whether this guide serves as a starting point or inspiration to expand your go-to-market strategy, use it wisely!
In this comprehensive eBook, you will learn and discover:
• An explanation and history of account-based marketing
• The key benefits of adopting an ABM strategy
• The steps you can take to implement a successful ABM strategy