Agile research – it’s a phrase that is getting talked about a lot these days. What makes it great, why you need it – but understanding agile research and actually implementing it are two different things. In this eBook, you’ll get real, practical advice for moving your organization toward agile research and embedding it into your marketing process.
Specifically, you will learn:
- How to assess the specific needs of your organization
- How to get leadership buy-in
- How to choose the right technology to support your team
- How to create the culture shift needed to become truly agile
- How to review your process on an ongoing basis so it always meets your expectations