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2021–2022 American Marketing Association Election

In accordance with AMA bylaws, the nominating committee for the AMA has placed the names below in contention for the indicated offices for terms beginning July 1, 2021. For more information about this election, view the AMA Election FAQ section.


Executive Board Positions

Chairperson – Karen Albritton

Karen Albritton Chairperson Elect

Karen Albritton is an advisor to executives of emerging growth and mid-market companies, helping them drive performance and growth. At Thinc Strategy, she’s part of an experienced team of consultants who operate as strategic partners – working alongside business owners, executive leadership teams, and corporate boards – to develop and execute real strategies for measurable growth and change. The firm has helped over 140 companies in 26 countries boost their business value and elevate the people they employ.

Prior to joining Thinc Strategy, Albritton was an executive with marketing services firms such as Ketchum, Capstrat and McKinney. In a decade as Capstrat President and then CEO, she helped grow the agency from a 20-person firm into an award-winning market leader. Among her accomplishments are a number of innovations: launching analytics, digital and social media services as well as building a national healthcare practice. She’s been a part of eight acquisitions, both as an acquirer and in successful exits, including the Capstrat sale to Omnicom.

Albritton is a marketing industry advocate, serving on the board of directors for the American Marketing Association. In 2018, she was recognized as the AMA National Chapter Volunteer of the Year. She served as president of the Triangle chapter, leading the chapter to a Silver Chapter Excellence Award and continues to volunteer on the chapter’s past-presidents’ council. She was a member of the AMA Professional Chapters Council for five years, serving as AMA Leadership Summit co-chair and PCC president in 2013/14.

She has been a presenter at the Internet Summit, the PRSA Counselors Academy Annual Conference, the AMA Non-Profit Marketing Conference, the International Women’s Forum-Carolinas Chapter, AMA Symposium on Higher Education Marketing and at the AMA Collegiate Conference. She also speaks to corporate audiences for companies like Credit Suisse, Vanderbilt Health, Cotton, Incorporated and Siemens.

Albritton is actively engaged in industry and community organizations.  Current board service includes the National Association for Corporate Directors-Research Triangle, and the UNC Health Foundation (audit and executive committees). She earned her B.A. degree in Journalism and Political Science at University of North Carolina at Chapel Hill.

Chairperson-Elect – H. Rao Unnava

H. Rao Unnava Secretary

Dean H. Rao Unnava’s research focuses on issues related to brand loyalty, consumer response to advertising and sales promotions and consumer memory. His work has appeared in the Journal of Marketing Research, Journal of Consumer Research, Marketing Letters, Personality and Social Psychology Bulletin, Journal of International Consumer Marketing and Advances in Consumer Research. He is on the editorial review boards of the Journal of Consumer Research and Journal of Consumer Psychology.

Unnava’s teaching experience includes courses at the undergraduate and graduate levels, including marketing management and strategy, marketing research, consumer behavior, promotional strategy, human memory processes and international marketing. He was named Outstanding Undergraduate Teacher by the student chapter of American Marketing Association seven times, won the Westerbeck Undergraduate teaching award twice, and was awarded the Bostic‐Georges service award in 2014. 

Unnava joined the Graduate School of Management in June 2016 following 32 years at The Ohio State University’s Fisher College of Business, where he earned his Ph.D. and most recently served as the W. Arthur Cullman professor of marketing.  At the Fisher College of Business, Unnava also served as the associate dean of undergraduate programs, associate dean of executive education, and director of doctoral programs in business. 

Unnava is also one of the founders of Angie’s List. He is currently on the board of directors of the American Marketing Association. 

Unnava earned his Ph.D. in business administration from The Ohio State University’s Fisher College of Business, his Post Graduate Diploma in management from the Indian Institute of Management Calcutta, and his B.Tech. in electronics engineering from Jawaharlal Nehru Technological University. 

Secretary – Lisa Bowman

Lisa Bowman is the founder and Chief Mojo Officer (CMO) of Marketing Mojo. She most recently served as United Way Worldwide’s Chief Marketing Officer leading the organization’s efforts to create, develop and implement global marketing strategies highlighting the organization’s image and 130 -year history of galvanizing donors, advocates, volunteers and workplace partners to fight for the health, education, and financial stability of every person in every community.  

She joined United Way Worldwide from a 15- year career at UPS.  Bowman began her career with UPS in 2000 as Vice President of Market Development for UPS e-Ventures, the company’s dot-com incubator. In subsequent senior level marketing roles with the logistics company, she led several high-profile marketing initiatives designed to transform UPS from its historical position as a business -to -business entity into a business-to- business- to -consumer entity. 

Following UPS’ 2001 acquisition of the former Mail Boxes, Etc. network of nearly 4,000 franchised locations, Bowman led the integration and re-branding to The UPS Store™.  In 2009, she developed and launched UPS Direct-to Door, a co-op media product intended to compete with direct mail. She then took as role in The UPS Foundation, where as part of her $80 million social investment portfolio she also oversaw the transportation company’s United Way campaign.

Target Marketing Magazine recognized Bowman as their MARKETER OF THE YEAR in December 2019. She was also honored by the American Marketing Association as their 2017 Nonprofit Marketer of the Year. Her work has received numerous awards inclusive of the Harvey Communications Awards, multiple Gold Stevie® Awards, multiple PRNews Awards, and multiple Gold MarComm awards. The PSA campaign she launched on behalf of United Way in her inaugural year was recognized as PSA of the Year by PRNews. Under her leadership, United Way’s research team also received a DigitalEdge 50 Award for PerformanceLink; the organization’s first Business Intelligence tool.

Bowman holds a B.A. in Marketing from Columbia and has completed executive education at Emory University’s Goizueta School of Business.

Immediate Past Chairperson – Katherine N. Lemon

Kay Lemon - Chairperson

Katherine (Kay) Lemon is the Accenture Professor of Marketing at Boston College’s Carroll School of Management.  She is a globally recognized expert in understanding key drivers of firm growth from a customer perspective; developing models of customer experience, customer loyalty and customer equity that enable firms to significantly increase return on marketing investments. She is currently Chairperson of the Board of Directors of the AMA.

Her research appears in leading marketing journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and the Journal of Service Research. She has received numerous awards for her research, including the Sheth Foundation/Journal of Marketing Award, the Lehmann Award, the Davidson Award, and the Berry AMA Book Award. She is the past editor of the Journal of Service Research. She serves on the editorial boards of the Journal of Marketing, the Journal of Marketing Research and the Journal of Service Research. She is an AMA Lifetime Fellow. She received the Christopher Lovelock Career Contributions to the Services Discipline Award, the Early Career Contributions to Marketing Strategy Research Award, the Elsevier Research Scholar of the Year Award, and is a member of the PhD Project’s “Circle of Champions.”

Lemon serves on the Board of Directors of Maple Leaf Foods, Inc., a leading Canadian consumer packaged proteins company, where she is a member of the Audit Committee and the Safety and Sustainability Committee.  She is also a Distinguished Faculty Fellow for the Center for Excellence in Service, and an Academic Fellow for the Center for Services Leadership. Previously, she served as an at-large member of the Board of Directors of the AMA, and as Executive Director, Board member and Academic Trustee of the Marketing Science Institute. She has also served on the Marketing Advisory Board for Harte Hanks, the International Academic Advisory Panel for the Institute of Service Excellence at Singapore Management University, and on a variety of corporate advisory boards including IBM/Lenovo, AirTran, CRMC, GfK, WOMMA, and Copernicus Marketing (now part of Isobar).  Lemon has taught and consulted with leading global companies in many industries (including consumer packaged goods, retailing, digital, health care, financial services, high tech, and telecom). At Boston College, she serves on the Council for Women Colloquium Advisory Board, and the Carroll School Promotion and Tenure Committee. 


At-Large Members of the Board

Peter Barber

Peter Barber is a transformative marketing and branding executive recognized for success in leading innovative and comprehensive marketing, communications, and branding strategies. His work has primarily been focused in the higher education, nonprofit, and retail sectors. Barber is a past co-chair of the AMA’s Higher Education Marketing Symposium, where he led the volunteer planning committee in revamping the Symposium’s programming for greater appeal to senior decision-makers, making the experience more relevant and attractive to new attendees. He is also a past chair of the AMA Nonprofit Marketing Conference, where he and his team’s work generated the largest participation in the event’s history. 

Barber has worked for a number of prestigious marketing and advertising companies, including DDB, Campbell Mithun, Budget Car & Truck Rental, and the Leo Burnett Company. He most recently was Executive Vice President for Lipman Hearne, a Chicago-based marketing agency working exclusively with nonprofit organizations.  

David Edelman

David Edelman’s leadership in driving strategic digital and marketing change over the past 25 years – as a top CMO and as a Strategic Consultant — has made him a sought-after advisor on digitization, go-to-market strategy, branding, marketing organization, and agile operations. From his earlier work for clients such as JPMorganChase, SAP, American Express, Verizon, IBM, Kohl’s, and McDonalds, he developed and popularized foundational concepts such as “The Customer Decision Journey,” and “Segment-of-One Marketing.”  Most recently, he guided Aetna (now part of CVS Health), through the complex strategy, investment, and change management issues involved in becoming a digitally-oriented, customer-centric enterprise. Edelman has been repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World,” and by AdWeek as one of the “Top 20 Marketing and Technology Executives.”  His writing and work has attracted over 1.1 million followers to his LinkedIn blog. He has delivered dozens of keynote presentations at conferences around the world, and has coached executive clients and peers on stage presence, team building, and developing agility in their organizations. 

For the last four years (until September, 2020), Edelman served as Chief Marketing Officer of Aetna, now part of the $200B healthcare giant CVS Health, and ran CVS Health’s “Digital First” enterprise modernization program. He drove a broad transformation at Aetna, implementing real-time analytics and agile operations in a company where marketing had been merely a functional cost center.  He led the rebranding of the 166 year-old company, and brought its marketing technology into the digital age. By rebuilding Aetna’s go-to-market operations as faster cycle “war rooms” that constantly test and learn, he accelerated the growth of its Medicare business, adding billions in revenues. Using advanced marketing to improve members’ health behaviors, his team cracked the code of moving the needle in saving millions of dollars in medical cost.  

A proven change agent, Edelman built multi-million dollar practices for The Boston Consulting Group, Digitas (now part of Publicis Groupe), and then for McKinsey & Company, all based on guiding clients through global digital transformation initiatives. Responding to CEOs’ anxieties about how to compete in a digitizing economy, David guided the strategy development, and led the implementation of programs that injected new technology, built organization capabilities, and captured value for his clients through fresh in-market execution.   

As a consultant, Edelman frequently advised clients’ boards of directors, and coached top executives on critical board-level issues. Before the CVS acquisition, he worked with Aetna’s board to guide decisions on brand direction, customer experience investment, and expansion of digital marketing.  Edelman is a member of the Board of Trustees, and Strategy Committee of The Walnut Hill School for the Arts, and the Executive Board of the Boston Ad Club, the oldest marketing association in the country. Through his strategic guidance, both organizations are transforming their missions, expanding their reach with a range of new digital and community services.  

The Harvard Business Review featured his cover story on Branding in the Digital Age, and a follow-up article Competing on Customer Journeys.  These have become core reading at business schools and in many marketing departments. He has spoken at top digital, marketing, health and technology conferences world-wide, and is helping to shape the future of marketing on the “Growth Master” council of the Association of National Advertisers.    

Edelman has an AB in Economics, and an MBA, from Harvard University. 

Jessica Perry

An accomplished and groundbreaking leader in digital products, membership and subscription models, Jessica Perry has more than 25 years of experience directing the online initiatives for major media operations and non-profits, bridging technology, content and change management to grow revenue and transform business operations.

As principal of Six Doors Media, Perry is a consultant and advisor to organizations looking to reorganize legacy operations, set new cultural norms, strategies, customer engagement models and partnerships. 

From 2014-2019, Perry was Chief Digital Officer and head of publishing for the Society for Human Resource Management (SHRM), the leading expert, convener and thought leader on issues impacting HR and today’s evolving workplaces.  As CDO, Perry was responsible for advancing digital services transformation at SHRM, overseeing a 53-person staff and its award-winning news, content and creative services operations, while significantly enhancing digital revenue through innovative advertising and reseller relationships. During this time, she more than doubled online media revenues and website traffic and engagement, helping establish SHRM as a voice at large for workplace issues and the future of work. As acting CIO, she helped with transitional technology leadership, overseeing significant infrastructure upgrades.  

From 2015-2019, Perry served on the executive committee and as chairperson of the Software and Information Industry Association, the principal trade group and public policy representative for B2B content and data providers. 

Earlier experience included senior management roles advancing the digital footprint for many leading B2C brands, including Atlantic Media’s National Journal, Conde Nast properties and The Wall Street Journal Online.  Perry began her career laying the interactive future for Dow Jones, in positions spanning marketing, business development, product development and editorial.  

Perry has been on the advisory boards of early stage SaaS and media companies. She has been a frequent speaker on the subject of digital media transformation and the future of work.  

She is a trustee of the Princeton-Blairstown Center, which provides adventure-based social-emotional learning to low income students, and has also been active on a volunteer basis in organizations that provide career training and counseling to the low-income unemployed.  She was also a founding member of the New Jersey Coalition for Medical Marijuana.  

Ms. Perry holds Bachelor’s and Master’s degrees in journalism from Northwestern University. 

Robin Tooms

Robin Tooms has spent her 20+-year professional career ascending from a variety of roles – from creative and design, to leading strategy for clients and serving as a virtual CMO, to an in-house CMO for a leading financial institution. As an innovative marketer, she has deep expertise in areas including B2B, corporate and product branding, digital marketing and marketing automation, and integrated brand and marketing strategies. Over the years, she has gained a reputation for driving initiatives that capture millions of dollars in brand value and new revenue opportunities.

Tooms firmly believes that everyone has a responsibility to support the community that helped their personal and professional success. Her mission has been twofold: create awareness and value for our design and marketing communities, and to support the organizations and students that will shape the next generation of professionals. To do this, she regularly volunteers for board and leadership positions with organizations, including the American Marketing Association (AMA).

She holds an MBA with a concentration in Marketing Management from Rice University, in addition to a BFA in Graphic Communications from the University of Houston.

Tiffany White

Tiffany Barnett White is Associate Professor of Business Administration and Advertising and Bruce and Anne Strohm Faculty Fellow in the Gies College of Business at the University of Illinois. She serves as Academic Director of the Master of Science in Management program at Gies and Faculty Athletics Representative for the University of Illinois. She received a Ph.D. in marketing from Duke University and BS and MS degrees in Advertising from the University of Illinois.

Her research addresses affective and behavioral aspects of consumer-brand relationships with a particular emphasis on the drivers and outcomes of consumer (dis)trust. White has presented on the topic of branding and brand strategy to national and international audiences. Her research on the “Brand Connected Consumer” is a featured TEDx presentation. She is an award-winning teacher and is consistently featured on the University-wide list of faculty rated as excellent by their students. 

White served as Secretary-Treasurer for the Society for Consumer Psychology, At-Large Director for the Association for Consumer Research and as ACR Co-Chair. She is a member of the Editorial Board for the Journal of Consumer Psychology, the Journal of Consumer Research, Journal of the Academy of Marketing Science, the Journal of Public Policy and Marketing, and the Journal of Service Research.


Divisional Presidents-Elect

President-Elect, Academic Council – Maura Scott

Dr. Maura Scott is the Persis E. Rockwood Professor of Marketing in the Department of Marketing at the Florida State University College of Business. Her research interests include consumer behavior, consumer and societal well-being, public policy and services marketing. She is interested in studying how to help improve consumers’ financial, health and food decisions, particularly among vulnerable populations.

Scott is an active member of the American Marketing Association’s Academic Council. She also serves on the board of directors for the Association for Consumer Research as the industry perspectives director.

In addition, she is coeditor-in-chief of the Journal of Public Policy & Marketing (JPP&M), where she co-edited special issues on food well-being and on transformative consumer research. She also is the area editor for the Journal of the Academy of Marketing Science. She is also on the editorial review boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing and Journal of Consumer Psychology.

Scott’s research has been published in leading scholarly journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Retailing, Journal of Service Research, Journal of Economic Psychology and Appetite, among others.

Her work has been mentioned in leading outlets, including the New York Times, Wall Street Journal, Time, Forbes, Fast Company and Entrepreneur. It has also been covered in lifestyle magazines such as Women’s Health, Allure, Shape, Prevention, Consumer Reports and Good Housekeeping.

Scott’s industry background includes marketing management positions at 3M Company, Dial Corporation and Motorola. She enjoys incorporating both her scholarly research and industry background when she teaches undergraduate consumer behavior and consumer behavior doctoral seminars.

She earned her bachelor’s and master’s degrees at Purdue University and her PhD at Arizona State University.

President-Elect, Collegiate Chapters Council – Eric Van Steenburg

Eric Van Steenburg is an Assistant Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University. He received his Ph.D. in Marketing from the University of North Texas and his master’s degree in Humanities with a concentration in Marketing Communications from the University of Texas at Dallas. His undergraduate degrees are in Journalism and History from the University of Texas at Austin.

Van Steenburg’s primary teaching area is Integrated Marketing Communications. In addition, he has taught Digital Marketing, Nonprofit Marketing, Consumer Behavior, and Marketing Research. His research focus is cause marketing – the application of marketing in nonprofit, political, or social marketing contexts – and his efforts has been published in journals such as the European Journal of Marketing, Journal of Public Policy & Marketing, Journal of Product & Brand Management, Journal of Brand Management, the International Journal of Advertising, Industrial Marketing Management, and the Journal of Consumer Behaviour.

Before embarking on a career in academia, Van Steenburg spent 20 years at corporate, agency, and nonprofit environments leading strategic planning and marketing communications to support business objectives and brands. His practitioner experience includes managing corporate branding, marketing communications campaigns, new product introductions, corporate name change, business-to-business marketing strategy, and managing the operations of two multi-million dollar businesses.

President-Elect, Professional Chapters Council – Michael Fleischer

Michael Fleischner is an entrepreneur, author, marketing strategist, and speaker with 19+ years of real-world experience. As the founder and CEO of Big Fin SEO, a search engine optimization and digital marketing company, he specializes in helping organizations improve online marketing practices and building a strong online reputation. 

Fleischner is a Past President of the AMA New Jersey chapter. He has appeared on the TODAY Show, ABC World News and other major media. Fleischner has authored a number of marketing-related books including the top-selling guide, SEO Made Simple, available on Amazon.com. He is also a co-host of one of today’s leading Podcasts for freelancers called, the Digital Freelancers available on Apple Podcasts and Spotify.


Constitutional Amendment Vote

A lot changes in 84 years, doesn’t it? Since the formation of the AMA in 1937 the Association has continually adapted to meet the needs of its communities. Unfortunately, the Constitution of the American Marketing Association has not been updated recently and needs a refresh to reflect the organization we all know today. 

A constitutional amendment requires a membership vote, which is why this appears on the ballot. The Constitution of the AMA also has a set of attached Bylaws. The purpose of the Constitution is to lay out the general purpose and nature of the Association, and the Bylaws contain all the operational details. The Bylaws are able to be amended by a 2/3 majority vote of the Board of Directors, so they have been kept up to date. 

The primary purpose of the revisions to the Constitution is to remove language that is out-of-date and too detailed for a constitution. Much of the language being removed is already covered in the Bylaws. With these revisions, the Constitution will be, as it should, an enduring document that reflects the general purpose of the Association. All the details that may need to be updated as the AMA evolves into the future are left to the Bylaws where they can be updated more readily. 

A redline copy of the Constitution & Bylaws will be included with your ballot. A “Yes” vote is to approve the revisions. Any questions on the proposed revisions can be directed to Jeremy Van Ek, AMA Chief Operating Officer.


AMA Election FAQ

What am I voting on?

AMA members vote annually on a slate of candidates to hold office on the AMA Board of Directors and AMA councils. This year’s ballot also contains a constitutional amendment vote.  

How do candidates get on the ballot?

The list of potential candidates is compiled using broad community input, professional search firms, and a wide network of engaged professionals and academics. From a list of many initial candidates, the Nominating Committee meets to narrow the list down to a final slate that is then reviewed and approved by the current board of directors. After board approval, the candidate slate is publicly posted on ama.org prior to the election process beginning.  

Why is there only one candidate for each position?

Each candidate is running unopposed, in accordance with the AMA by-laws. It is intentional that there is only one candidate for each position. The Nominating Committee of the AMA board of directors works each year to identify candidates who (1) have exemplary credentials, (2) a track record of AMA involvement, and (3) a commitment to invest their time and talent in the AMA’s future. Due to the rigor of evaluation prior to getting on the ballot, each position runs unopposed. We welcome all nominations. 

Why is there an election if there is only one candidate for each position?

The election process should be seen by AMA members not as a competitive election, but an opportunity to be informed regarding future leadership and to voice support for the incoming candidates. The AMA moved to this model several years ago for three reasons: (1) it allows the AMA to attract more candidates for office, since we found that some otherwise highly qualified candidates were not interested in investing in a competitive election process where they may need to campaign for office, and may not succeed in being elected, (2) AMA volunteer board service requires a multi-year commitment (3-6 years) for which it is critical to establish a mutual understanding in advance as part of the vetting process and (3) the new model follows best practices in corporate America and the nonprofit world.  

How can I get on the ballot?  

The AMA invites those interested in being considered for AMA board or council service in the future to contact AMA COO Jeremy Van Ek or AMA CEO Russ Klein.

How does the election process work?

A ballot, candidate information, and link to the voting site for the upcoming election will be sent to members electronically on March 1, 2021. The voting site will remain open through 11:59 p.m. CST on April 30, 2021.