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Marketing Data Intelligence: Getting the Insights You Need to Make an Impact
Do you have a step-by-step data roadmap for your organization’s marketing plan? It is an essential part of your marketing toolkit to measure, inform and advance your organization’s marketing strategies
Intelligent marketers have a clear plan to help their organizations avoid data traps, such as the “flaw of averages,” by segmenting the market to discover out- or underperforming segments
A data plan ensures your organization’s objectives stay focused by mapping out KSFs and KPIs to guide your marketing strategy