Measuring your consumers’ path to purchase is a must do these days. But that path is far from linear and the pathways rarely fit into the “funnel” – consideration, research, purchase and post purchase. This is why it is imperative to take a deep dive into every step your consumers take. Through Luth Research’s ZQ Intelligence™, our proven behavioral tracking technology, consumers’ Macro and Micro Journeys are viewed and offer valuable insights necessary to make informed marketing decisions. Read our newest ebook to learn the difference between Macro and Micro Journeys, the value of each and what powerful insights some of our clients have gained from this measurement.