The idea of location-based marketing isn’t new, but understanding and effectively selling location-based audiences remains a challenge for most agencies and digital sales teams. Advertisers and brands are also faced with a myriad of tools, jargon, and technology which makes what should be a straightforward process more complex than it needs to be. In this whitepaper, Reveal Mobile unravels the technology behind location-based marketing, how to visualize and understand it, and how to effectively buy and sell these audiences.
Understanding & Selling Location-Based Marketing
