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Five Truths About Consumer Path to Purchase

Alex Geer

As a research leader in tracking consumer behaviors across PC, smartphone, tablet and in store, we have a rare opportunity to compare and contrast how shoppers behave in diverse product categories. We have picked five overarching trends seen across a multitude of categories to share: automotive, grocery/beverages, computer, beauty, video games and hotel. These trends are emerging from a library of research studies conducted using Luth Research’s ZQ Intelligence™ technology.

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