Onboarding experiences often determine whether or not an app will succeed and generate ROI or retreat to the digital dustbin. For product managers, winning this high-stakes game requires a unique set of strategic and tactical tradeoffs. We want to help you maximize each. In The Product Manager’s Guide to Cross-Platform Onboarding, we explore fielded approaches to capitalizing on every onboarding opportunity and earning the love, referrals, and $$ that result.
Marketing Week 2019Less than two weeks until AMA Marketing Week! Get a preview of what to expect.
