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2009 William F. O’Dell Award

The committee overseeing the voting process, made up of Katherine Lemon (chair), Rebecca Ratner, and Jan-Benedict E.M. Steenkamp, is pleased to announce the winner of the William F. O’Dell Award.

The recipients of the 2009 award for the Journal of Marketing Research article published in 2004 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice are Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart, for their article “Valuing Customers,” which appeared in the February 2004 (Volume 41, Number 1) issue.

The three (other) finalists were as follows: Ran Kivetz, Oded Netzer, and V. Srinivasan for their article, “Alternative Models for Capturing the Compromise Effect” (August 2004); Michael Lewis for his article, “The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention” (August 2004); and Werner Reinartz, Manfred Krafft, and Wayne D. Hoyer for their article, “The Customer Relationship Management Process: Its Measurement and Impact on Performance” (August 2004).

The award is to be presented at the American Marketing Association’s 2009 Winter Marketing Educators’ Conference, held February 20–23, at the Marriot Tampa Waterside in Tampa, Florida.

• Sunil Gupta is Edward W. Carter Professor of Business Administration, Harvard Business School.
• Donald R. Lehmann is George E. Warren Professor of Business, Columbia University.
• Jennifer Ames Stuart is Director of Marketing, Bayer Healthcare, Consumer Care Division.

2009 Paul E. Green Award

The committee overseeing the voting process, made up of Douglas Bowman (chair), Tülin Erdem, and Vithala Rao, is pleased to announce the winner of the Paul E. Green Award. The Paul E. Green Award is presented to the Journal of Marketing Research article published in 2008 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research.

Anand Bodapati was selected for his article “Recommendation Systems with Purchase Data,” which appeared in the February 2008 (Volume 45, Number 1) issue.

The five (other) finalists were as follows: Natalie Mizik and Robert Jacobson for their article “The Financial Value Impact of Perceptual Brand Attributes” (February 2008), Asim Ansari, Carl F. Mela, and Scott A. Neslin for their article “Customer Channel Migration” (February 2008), Lan Luo, P.K. Kannan, and Brian T. Ratchford for their article “Incorporating Subjective Characteristics in Product Design and Evaluations” (April 2008), Raghuram Iyengar, Kamel Jedidi, and Rajeev Kohli for their article “A Conjoint Approach to Multipart Pricing” (April 2008), and Harald J. van Heerde, Els Gijsbrechts, and Koen Pauwels for their article “Winners and Losers in a Major Price War” (October 2008).

The award is generously funded by colleagues, students, and friends of Green and administered through the AMA Foundation. The award is to be presented at the American Marketing Association’s 2009 Winter Marketing Educators’ Conference, held February 20–23, at the Marriot Tampa Waterside in Tampa, Florida. The winning authors will also present their work at the Advanced Research Techniques (ART) Forum, which will be held June 14–19, 2008, at the Grove Park Inn in Whistler, British Columbia.

• Anand V. Bodapati is Associate Professor, UCLA Anderson School of Management.

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