Explore the cutting edge of marketing knowledge. Chosen from AMA's industry-leading journals and magazines, these articles focus on the issues and concepts that shape marketing today—and tomorrow. (Monthly)

Current Issue: May 2008

Prelaunch announcements give a boost to companies; resolving customer disputes requires understanding; complex personalities favor complex cobranding; and timing plays crucial role in emerging economies. (AMA Members Only)

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Browse Marketing Thought Leaders back issues, including brief descriptions of each issue.

All AMA members are eligible to receive the Marketing Thought Leaders newsletter. If you are not receiving the newsletter, please e-mail your request to MTL@ama.org.

Keep up with the latest happenings in the marketing profession and how they could affect your business. A typical issue may include: two or three news analysis pieces, a Q & A, job performance tips, a look at long-term career planning, links to marketing-related resources and information on legislative bills and regulatory issues. (Biweekly)

Current Issue: May 8th 2008
Growth Predicted for Interactive Marketing; Experiential Marketing Fosters Engagement; B2B Decision Makers Favor Industry-Specific Media; and a Q&A with Rob Medved, President and Media Director/Partner, Cannella Response Television. (AMA Members Only)

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Browse Marketing Matters back issues, including brief descriptions of each issue dating back to 2004.

All AMA members are eligible to receive the Marketing Matters newsletter. If you are not receiving the newsletter, please e-mail your request to MTL@ama.org.

Created exclusively for AMA academicians, this newsletter provides news and information that affect and inform this important constituency. Connect with SIG communication managers on recent activities, learn about upcoming events, and receive updates on what's new at the Academic Resource Center. (Bimonthly)

Current Issue: March/April 2008
Academic Division Update; AMA Collegiate Looks Forward to a Big Year; McGraw-Hill Sponsors AMA Collegiate Chapters; Call for Nominations to the Academic Council; and more. (AMA Members Only)

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Browse MarketingAcademics@AMA back issues, including brief descriptions of each issue.

All Academic AMA members are eligible to receive the Marketing Academics @ AMA newsletter. If you are not receiving the newsletter, please e-mail your request to academics@ama.org.

This quarterly e-newsletter offers updates on events, news, and announcements from the Marketing Research Council. In addition, the publication  provides content designed to educate and inform researchers, or any member interested in marketing research topics. (Quarterly)

Current Issue: March  2008
News from the Marketing Research Council; a review of the 2007 AMA Annual Marketing Research Conference; MRSIG Announces Award Winners; and more. (AMA Members Only)
 
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Browse Marketing Researchers back issues, including brief descriptions of each issue.

All AMA members are eligible to receive the newsletter Marketing Researchers @ AMA. If you are not receiving the newsletter, please e-mail your request to newsletters@ama.org.

MarketingPower Personalized Newsletter
Select from industry topics, including new product development, management, e-commerce, and more, to create your own customized newsletter. MarketingPower.com helps you stay informed about the professional topics that interest you most! (Weekly)

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