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Academic Resource Center / Teaching

Teaching resources for marketing educators and doctoral students

 

  • Syllabi - The ARC syllabus collection at the undergraduate, graduate and Ph. D. levels.
  • Course Materials - A master list of course materials of various sorts, organized by topic.
  • Cases - Information about the case method in general, and cases for specific courses.
  • Assignments - Index to ARClass exercises, homework and other types of assignments.
  • Textbooks - Compilations of textbooks with some recommendations for several courses.
  • Multimedia and Webcasts - Streaming audio, video and other formats for the class use.
  • Software and Simulations - List of games, simulations and other classroom software. 
  • Contests and Competitions -  Exercises where your students compete against the world.
  • Tips - Helpful advice from teaching in general, to using blogs and group projects in class.
  • PowerPoint - Hints, tips and advice on using this now ubiquitous classroom lecture tool.
  • Plagiarism - Ways of fighting the scourge of cheating including articles, sites, and advice. 
  • Current Events -  Sources for teachable news stories which you can mine for classes.
  • Curriculum and Assessment - A set of tools and pointers for the marketing curriculum.
  • Rate the Professor - Some sites where college students rate the teachers, and vice versa.
  • Marketing Education Journals - A list of academic journals whose focus is education.
  • Marketing Educator Online Archive -  The MEO preceded the ARC - AMA Members Only.
  • Archive of Marketing Education - Articles on pedagogy in marketing - AMA Members Only.

arc content areas - organized by topic or course

 
ARC Home · ARContact · ARChanges  |  Career · Community · Research · Service · Teaching · Etc  |  content areas

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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